The following is a tea trademark infringement case:
Case background: Company A is a tea production company that uses its own trademark on the tea packaging printed by its marketing center. Tea Fairy”. Company B also uses a similar trademark "Cha Xian'er" in the local tea market. Company A believed that Company B's trademark infringed on its own trademark rights, so it filed an infringement lawsuit with the court.
Court trial results: After trial, the court held that Company B’s trademark infringed on Company A’s trademark rights, and it should stop using the infringing trademark and compensate Company A for its economic losses.
The reasons for the judgment are as follows:
1. The main function of a trademark is to distinguish the source of different goods or services and to distinguish goods or services produced by different companies. Therefore, trademark rights are important assets of enterprises.
2. The trademark "Tea Fairy" used by Company A on tea packaging has strong recognition and unique characteristics. Company B's trademark "Tea Fairy" and Company A's trademark "Tea Fairy" are similar in creative selection, design style, font and overall effect. Without Company A's authorization, Company B uses a trademark similar to Company A's trademark, which can easily mislead the public and damage Company A's trademark rights.
3. According to relevant legal provisions, those who infringe trademark rights shall bear legal responsibilities such as stopping the infringement, eliminating the impact, and compensating for losses. Therefore, Company B should stop using the infringing trademark and bear financial compensation liability.
Summary: Enterprises should pay full attention to the protection and management of trademarks to avoid similar trademark infringement issues. We must pay attention to safeguarding our own trademark rights and interests in aspects such as trademark registration, trademark use, and trademark risk assessment.
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