Branding is a strategy used in marketing. (2001) Pickton and Broderic describe strategies that differentiate products, companies, and brands and establish economic value to consumers and brand owners. Brands occupy the portion of the consumer brain Concepts, what the results are, what consumers consider as a whole, and then decide to buy (Pickton and Broderic).

So for consumers, brand means a strategy.

There are also some terminology brands. Brand assets are brand attributes including voice, logo, association and name. So in financial terms, these are brand assets.

On the front are several interpretations of the brand:

A brand is simply a symbol, like McDonald’s Big M

A brand is a legally owned A form, like a patent or a form of ownership

A brand is a company, like Coca-Cola

Shorthand brand - let's get straight to the point. There is a brand, seen as a consumer benefit Mindsets and behaviors are recognized shortcuts that bypass large chunks of information. So when searching for a product or service in a familiar environment you will conduct an information search. Recognized brands will help you make decisions more easily

Brand is a crisis reducer, especially when you are in the midst of an uncertain crisis

Brand positioning. It sits in a consumer mindset that is better, or worse, faster than other brands , Slow, etc.

Brand is a personality, such as functions beyond Apple\Guogang and any IPOD, MP3 player, etc.

Brand is a collector of values, like Google, trust , moral, creative, etc.

Brand is a dream. Here a brand manager desires to see a set of values. A vision or similar mission in this regard

Brand is Added value, if consumers believe that the value of a brand exceeds its competition. For example, Audi exceeds Volkswagen, and Volkswagen exceeds sedans despite similarities

Brand is an identity, including various parts; for example, relying on brand international shielding The store's ethics, environmental protection and political beliefs.

Brand image is a brand that represents a specific reality in the eyes of consumers. For example, Ye Shu is famous, assured and expensive.

Brand is the relationship reflected by consumers. He still has his own experience consuming products or services.

Case

American Camel Brand Introduction

AMERICAN CAMEL INTERNATIONAL INVEST ENTERPRISELTD .) is a legally registered enterprise in the United States and has obtained authoritative certification from the Chinese Consulate in Los Angeles. CAMEL leather goods combine China's national conditions, learn from foreign advanced technology, adopt expert design, and are carefully crafted to integrate fashion, leisure, nobility, and elegance. CAMEL leather goods are positioned as business-casual style-oriented, and all products are mainly hand-sewn and of high quality. While the Camel brand is successful in the tobacco industry, another Camel brand has equally wonderful achievements in the field of leather goods - American CAMEL leather goods from New York. American CAMEL leather goods employs famous American Wall Street design designer Martin Bonnie as the chief designer to create the most avant-garde fashionable leather goods in Europe and the United States. It adheres to the hand-sewing technology passed down from generation to generation. All American CAMEL leather goods are exquisite and beautiful. CAMEL leather goods are made of high-quality leather and carefully hand-sewn. With unique design style, high-quality materials and meticulous workmanship, each product is guaranteed to be an artistic masterpiece of extraordinary quality. CAMEL leather goods mainly focus on business and casual leather goods, integrating traditional classic style with modern fashion, highlighting personal taste and personality while still maintaining elegance and dignity. With high quality as the core, it combines practicality with fashion and avant-garde. It mainly caters to the characteristics of modern white-collar men and women who love outdoor activities while working in daily life. The products take into account business work while still being lively, and are suitable for modern high-grade white-collar people. Providing high-quality leather goods suitable for both business and leisure