1. Find out the obstacles to registration

(1) Check whether there is an identical or similar trademark registered or applied for on the same or similar goods, and increase the number of successful trademark registrations Probability;

(2) If there is an identical or similar previously registered trademark, the trademark to be registered can be modified or adjusted, or the application can be abandoned.

2. Find out whether the trademark can be used safely

(1) Avoid infringement of other people’s registered trademarks by checking the trademark registration status;

(2) ) Reduce publicity and advertising cost losses and reduce business risks.

3. Discover trademark squatting

There are three types of trademark squatters: one is the trademark owner’s partners, such as sales agents. The purpose is to obtain or consolidate their exclusive agent status, or to ask for high transfer fees from the registered trademark; the second category is "free riders", that is, they try to take advantage of the goodwill of the registered trademark and consciously cause harm to consumers. Obtaining improper benefits through misidentification; third, trademark brokers, who register other people's trademarks purely for the purpose of defrauding the registered trademark transfer fee or licensing fee, while the squatter himself has no intention of using the registered trademark. Therefore, conducting trademark searches as early as possible can help reduce, avoid and recover losses in discovering trademark squatting. If you find out through inquiry that the preemptively registered trademark is still in the application stage and has not yet been registered, you can promptly file an objection during the opposition announcement period.

4. Understand the progress of the application

Perform trademark inquiries in a timely manner to understand the progress of the trademark registration application, so that you can be aware of the trademark registration and trademark use.