The acquisition of trademark rights and interests can generally be divided into original acquisition and subsequent acquisition. Original acquisition means that you apply to register a certain trademark with the National Trademark Administration and obtain approval, thereby legally enjoying the legal rights and interests of the trademark (some well-known trademarks can also be acquired without registration based on their widespread popularity online. to protect). Succession acquisition refers to obtaining part or all of the trademark rights and interests in the trademark from the original trademark holder through agreement transfer, licensing, etc.

According to your question, it should refer to the act of acquiring trademark rights from other trademark holders through transfer. Because the rights and interests are obtained from the original trademark holder through transfer, it is called "successive transfer".