As the saying goes: A good trademark is half the success of the product. If you give your brand a good trademark, you can get twice the result with half the effort and bring better market response. However, currently, trademark application is becoming more and more difficult. The key is that the steps are complicated, the application time is long, and the pass rate is low, which makes many companies choose to buy and sell trademarks to save time and obtain the trademark as soon as possible. So what issues should you pay attention to when buying and selling trademarks? Let's see.

1. Whether trademarks are protected by law

Because many trademarks may not have the right to be used because the trademark has expired, or the trademark may have been "withdrawn" due to use. In many cases, the trademark Legal protection for products and services may be lost.

2. Is the other party the owner of the trademark right?

Before transferring a trademark, it is necessary to determine whether the trademark transferor is the trademark holder and whether he has the right to dispose of the trademark.

3. Trademark regionality

Trademarks registered in China can only be used in China.

4. Whether the trademark category matches

For trademark transactions, you should choose a trademark category that is in line with your own product scope or exceeds your own product type.

5. Many trademarks with the same meaning

For consumers, they only know the trademarks but not the products. Different trademarks may represent only one product. Otherwise, they will only get the residual mark of the trademark, and other trademarks can continue to be used.

6. Whether there is a debt dispute with a trademark

As an intangible intellectual property, the price is immeasurable, so many people can use trademarks as mortgage loans, or for some disputes, in Before the transaction, it must be clarified that all disputes or liabilities related to the trademark will be borne by the original owner of the trademark.