Guidance for coffee shop opening
1. Capital planning: 2. Market positioning: 3. Site evaluation: 4. Design: 5. Image design: 6. Equipment configuration: 7. Technical training: 8. Raw material supply: 9. Operation planning:
1. Capital planning:
2. Prepare investment estimate: start-up cost estimate, operating cost estimate and investment income estimate;
3. List investment plan
2. Market positioning:
1. Information collection: geographical environment, human environment, business environment and competitive environment;
2. Analysis of environmental conditions: strengths, weaknesses, opportunities and threats;
3. Theme positioning: consumer group positioning, theme positioning, commodity and service structure positioning;
4. List market positioning proposal
3. Site evaluation:
1. Definition of business circle
2. Business circle survey: business circle format survey, business circle related industry survey, business circle consumption group survey, business circle traffic survey
3. Business circle analysis and evaluation: business circle market potential analysis, business circle competition situation assessment, business area and scale suggestion
Design:
design and decoration
image design principle of coffee shop
Good storefront design not only beautifies the coffee shop, but more importantly, it leaves a good impression on consumers, so as to attract customers and expand sales.
the prerequisite for store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, shape, sound and other skills to express. The more prominent the personality, the easier it is to attract attention.
1. The design of the storefront must conform to the characteristics of the cafe, and the appearance and style should reflect the management characteristics of the cafe.
2, to meet the "taste" of the main users.
3. The store decoration should fully consider whether it is in harmony with the original architectural style and the surrounding stores. Although "individual" is eye-catching, once it makes consumers feel "vulgar", they will lose their trust.
4. The decoration should be concise, rather than "insufficient" than "excessive". It is not advisable to use too many line segmentation and color rendering, so as to avoid any excessive decoration and not to make users feel "too tired".
5. The colors of the storefront should be unified and harmonious, and it is not appropriate to adopt any stiff and strong contrast.
6. The font size on the signboard should be appropriate. If it is too thick, it will make the signboard look too crowded and easily destroy the overall layout. The name of the store can be highlighted by the color of the substrate. The name of the store should be concise and easy to understand, and it should be easy to remember. Do not use wild grass or foreign letters except for special needs.
The signboard design of the cafe
A strip-shaped shop signboard can be set up at the upper part of the storefront to prominently display the name of the store. In the bustling business district, consumers often browse all kinds of shop signs, large and small, to find commercial service places that realize their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction is very important for customers' visual stimulation and psychological influence.
The materials used for the bottom plate of coffee shop signs have been wood and cement for a long time. Wood can't stand long-term wind and rain, and it is easy to crack and paint to fall off, so it needs frequent maintenance. Cement signboards are convenient to construct, durable and low in cost, but they are obsolete in form and crude in technology, and can only be used as low-grade commodity signboards. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks thick, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of awnings can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and expand the business area invisibly.
The coffee shop signboard plays an indispensable role and value in the leading-in function, and it should be the most eye-catching place. Therefore, various decorative methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or using ribbons, flags, flowers, etc. In short, elegant and fresh style, strange and grotesque techniques are often one of the keys to success.
operators pay more and more attention to the word design of coffee shop signs, and some artistic, three-dimensional and advertising signs which are composed of slogans, affiliation and numbers are constantly emerging. The following points should be paid attention to in the design of signboards in cafes:
1. The consideration of the font, size, convexity and concavity, color and location of the shop name should help the normal use of the door.
2. The text content must match the taste of the cafe. (Made by clark on Feb.2,28)
3. The text should be as concise as possible, the content should be profound and smooth, easy to remember and recognize, so that customers can see at a glance.
4. attention should be paid to the popularization of artistic characters and written characters. the deformation of Chinese and foreign artistic characters should not be too flowery and too artificial, and the written characters should not be too sloppy, otherwise it will be difficult to identify and cause trouble in production.
the materials used in the signboards of cafes vary from store to store. Stores with large scale and exquisite requirements can use copper, protruding hollow characters, sparkling, rich and luxurious, and the effect is quite good. Porcelain characters never rust, and good reflective strength is especially good as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, so they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.
besides paying attention to giving consumers a good psychological feeling in terms of form, materials, composition, modeling and color, the signboard design of cafes should also make great efforts in naming, striving to be concise, fresh, easy to read, easy to remember and full of aesthetic feeling, so as to make it attractive, promote consumers' thinking activities and meet ideal psychological requirements.
the design of the store door of the coffee shop
It is obvious that the function of the store door is to induce people's sight, generate interest and stimulate their sense of participation in going in and having a look. How to get in, where to get in, you need to import correctly, tell customers, so that customers can see at a glance.
In the design of coffee shop, the design of customers' entrance and exit is an important link.
whether to place the store door in the center, left or right, depends on the specific flow of people. Generally, large cafes can be placed in the center, but it is not appropriate to place the entrance and exit parts of small cafes in the center, because the store is small, which directly affects the actual use area of the store and the free flow of customers. It is more reasonable that the entrance and exit of the small cafe is located on the left or right.
From the commercial point of view, the store door should be open, so the design should take into account not to let customers have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, a bright, unobstructed and echoing door leaf is the best design.
the design of the store door should also consider whether the road surface in front of the store door is flat, horizontal or sloping; Whether there are any objects or buildings in front that block and affect the image of the store facade; Color light condition, noise influence and sunlight irradiation direction, etc.
lighting design of coffee shop
neon lights in general stores are the best representatives of lighting effect. Of course, the light in the cafe is not limited to neon lights. The first purpose of the light is to guide customers to enter and taste coffee under suitable light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make the cafe form an elegant leisure environment. Only in this way can customers follow the lights and enter the warm cafe. If the light is too dim, it will make the cafe show a dull feeling, which is not conducive to customers to taste coffee.
secondly, light is used to attract customers' attention to coffee. Therefore, the dark bar, coffee may appear ancient and mysterious attraction. (Made by clark on Feb.2,28)
Coffee products are mainly brown, and dark and dark coffee will absorb more light, so if you use softer fluorescent lamps, the atmosphere of the whole cafe will be comfortable.
in general interior decoration design, it is best to use bright colors for color tones, which has better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light colors and backgrounds is emphasized, and in addition, the floodlights on coffee utensils can make coffee brands stand out or have a three-dimensional effect.
Lighting is purely for lighting or decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a large amount of light, up to 9%. Dark backgrounds, such as dark blue, dark green and brown, can only reflect 5-1% of light.
Interior decoration design of coffee shop
There are different styles of store decoration, and large shopping malls and hotels have luxurious exterior decoration with modern feeling; Cafe should also have its own style and characteristics. In terms of specific decoration, it can be designed from the following two aspects:
First, the decoration should have advertising effect. That is to give consumers a strong visual stimulus. You can decorate the facade of the cafe into a unique or weird shape, and strive to be unique in appearance to attract consumers.
second, the decoration should be associated with the characteristics of coffee. The novel and unique decoration not only stimulates consumers visually, but also makes consumers know what may be inside without entering the store door.
5. Image design:
1. Investigate design requirements: customer concept and demand setting
2. Make design concepts: design concept proposal, design concept communication and design concept confirmation
3. Basic design system proposal: logo, standard font and standard color
4. Submit for review and confirmation
5. Apply design. List image design manual
VI. Equipment configuration:
A:
1. Determine equipment budget
2. Equipment configuration scheme: bar configuration scheme, kitchen configuration scheme, auxiliary supplies configuration scheme and consumables inventory
3. Delivery configuration scheme
B:
1. Entrusted procurement
Technical training:
1, Invite professionals to train all employees of our store
2. Customers recruit employees to receive systematic training and internship
3. Send people to give on-site guidance before opening
8. Supply of raw materials:
1. Provide a list of raw materials (click on the list: coffee shop equipment purchase list and material purchase list for details)
2. Feedback quotation
3. Payment for goods < Operation planning:
1 Establish brand awareness (such as the history of our store)
2 Highlight the theme (such as posting coffee stories and pictures)
3 Establish an official website of our store
4 Give gifts or incentive gifts, discounts, Low-priced package (such as coffee and milk tea)
5 Provide customers with some free convenient services (such as debiting free umbrellas and ordering music)
6 Joint promotion
7 Advertising promotion (such as giving out coupons)
8 Hold a coffee party once a week or once a month (to publicize our culture and distribute vouchers)
9 Strictly inspect our store once, so as to achieve real hygiene and cleanliness
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