United States. Founder: Caleb Bradham

This is a brief introduction:

Pepsi-Cola was originally created by a pharmacist named Caleb Bradham in Northern California in the 1890s. A carbonated drink trial-produced by an engineer, made from carbonated water, sugar, vanilla, raw oil, pepsin and cola nuts. The drug was originally used to treat gastric diseases and was named "Brad" )drinks". In 1898, Bradham changed its name to Pepsi-Cola. In 1902, Bradham founded the Pepsi-Cola Company and registered Pepsi-Cola as a trademark on June 16, 1903. The pharmacist served drinks to customers in the pharmacy, and Pepsi-Cola became famous. After seventeen years of success, Bradham believed that the price of sugar would rise sharply, and gradually used a lot of assets to purchase sugar. But contrary to expectations, sugar prices did not rise, but fell, thus evaporating a lot of wealth. His Pepsi-Cola declared bankruptcy in 1923. By 1931, Pepsi-Cola was acquired by Charles G. Guth, chairman of the Loft Candy Company, allowing it to reappear on the market. In 1940, Pepsi-Cola launched a national advertisement. Its advertising theme "Nickel Nickel" was quite popular and was translated into 55 different languages. Pepsi-Cola sells it in reused bottles and has achieved great results and is cheaper than Coca-Cola. Therefore, it has been described as a "drink for the lower class". In the United States, it is regarded as a drink for black people, and in Canada, it is said to be a drink for French people. In order to reform its image, PepsiCo launched a massive advertising campaign in the 1950s and hired many celebrities as product spokespersons. Its sales volume was close to that of Coca-Cola, but in the end it did not surpass it. In the 1960s, Pepsi began to change its strategy and use young people as its selling point. In 1964, Pepsi-Cola began launching a sugar-free diet version. In the 1980s, the competition between Pepsi and Coca-Cola became more intense. Pepsi launched a series of advertisements with a challenge theme, which caused the sales of its competitors to decline. Coca-Cola was not to be outdone and launched an advertisement with the theme of "New Coke".

Pepsi-Cola originally produced carbonated drinks. In 1965, it merged with the snack food giant Frito-lay and officially changed its name to PepsiCo. Since then, the snack food business has been included in the company's core business. Beginning in 1977, PepsiCo entered the fast food industry and successively took over Pizza Hut, Taco Bell and KFC, entering the peak of diversified operations.