When Luk Fook Jewelry applied for a trademark, the word "福" in the LOGO was in italics.

Regular script is also called Zhengkai, Zhenshu, and Zhengshu. It gradually evolved from the official script founded by Cheng Miao, becoming more simplified, horizontal and vertical. "Cihai" explains that it "has a square shape and straight strokes, which can be used as a model." Hence the name regular script. It began in the late Han Dynasty and has been popular ever since.

The emergence of regular script closely followed the rules and regulations of the Han Dynasty, and pursued the further development of physical beauty. At the end of the Han Dynasty and the Three Kingdoms period, the writing of Chinese characters gradually changed from waves and hens to apostrophes and swivelings, and " The strokes such as "side" (point), "swipe" (long stroke), "peck" (short stroke), and "lift" (straight hook) make the structure more rigorous. Such as "Wuwei Medical Slips", "Juyan Han Slips", etc. The characteristic of regular script is that it is neat and orderly. It is a model among fonts, so it is called regular script and has been used to this day.

Lukfook Group is mainly engaged in the procurement, design, wholesale and retail business of various types of yellow and platinum jewelry, gold jewelry, diamond jewelry, natural jadeite, gemstones and other accessories. Lukfook Group currently has more than 930 Lukfook jewelry retail stores in mainland China, Hong Kong, Macau, Singapore, the United States and Canada, all of which are located in popular shopping areas and densely populated residential areas. Lukfook Group will continue to explore new business opportunities in the international market and actively expand the Chinese and overseas markets to support the corporate development of the Group's international interpretation of Hong Kong's famous brands.

Extended information:

Seal script, official script, Yan style, regular script, cursive script, Song style, imitation Song style, Hei style, etc. are each of a certain type of similar style (also called "calligraphy") A collection of many fonts instead of one font. The regular script written by the two calligraphers can be called two fonts; Song style has fonts such as Zhongyi Song style and Xinxi Ming style on the computer.

Around the 1990s, glyph databases stored on computers were gradually conventionally called "computerfont" by English speakers, although the original meaning of "font" in the fields of typography and calligraphy is not the same as the one used here. Not very consistent. For the "font" in "computerfont", the translations are different in Mainland China and Taiwan and Hong Kong, which are computer "font" and computer "font" respectively. With the advent of scalable vector computer fonts, the line between "typeface" and "font" is gradually blurring.

Reference: Baidu Encyclopedia-Font