A good entrepreneurial idea needs to be supported by a good business plan. Only by planning how and how far you will go in the future can you better seize the opportunity for success. I will give you some advice below. Sample summary of business plan for college students, welcome to read, for reference only. Sample summary of business plan for college students (1)
I announce that I will publish the summary of my business plan. I poured all my wisdom and creativity into this project. Create a new business platform. At the same time, I also hope that professionals in decoration design, intellectual property protection, construction decoration, financial management, and website construction who are interested in starting a business can keep in touch with me (leave a message directly and leave your contact information). Once you obtain angel funds or venture capital, you can quickly form an entrepreneurial team to jointly realize your entrepreneurial dream. If you are a real talent, you will be the beneficiary of my "gathering of wealth and people". At the same time, what I want to say to our future entrepreneurial team is that what we really want to achieve is a lofty mission, and achieve self-growth and breakthroughs in the process.
××× Tourism Business Plan (Abstract)
Project Name: Beijing (China) ××× Tourism Chain Co., Ltd.
Mission: Provide affordable, unique and comfortable accommodation experience for people who are away from home.
Vision: The way ordinary Chinese people travel and stay, and the way foreigners experience it.
People who love new travel experiences, travel companions (Chinese and foreign), people who want cheap accommodation, self-driving tour groups, family group travelers, business travelers, people who want to take a temporary break, travel agencies, and × XX travel chain uses Internet technology to realize direct booking and online transactions without intermediaries. Obtaining allows franchisees to focus on services, ××× tourism brand owners focus on brand building and marketing, hotel guests receive cheap, comfortable and fast services, franchisees receive stable and guaranteed returns, and brand owners innovate the accommodation market. It has expanded the market size of the entire industry and built an innovative business model that is mutually beneficial to the three parties, thereby creating a new blue ocean in the hotel industry.
Entrepreneurial goal: to become a well-known overseas listed company within six years from the implementation of project research and development
1. The origin of project planning
The reason why this new type of tourism can be planned The chain operation model of the accommodation project is based on the planner's own experience in operating hotels, guesthouses, teahouses, Tianlong Dynasty and the accommodation experience of various types of hotels, as well as the investigation of the entire industry, analyzing the core elements of the accommodation industry, and found a People have touched the blue ocean of the accommodation market, thus creating a new market and avoiding the current red ocean competition in this industry. In entrepreneurial projects, if it is a blue ocean project, the probability of success will be very high. Whether it is a blue ocean depends on several keywords. The first is a new market space and new business opportunities; the second is the creation of new market demand without competition. If these two conditions are met, it can be called a blue ocean. Without brand-new market space and brand-new business opportunities, without creating new market demand, it is still competition in the existing market, there will be no blue ocean of its own, and the possibility of failure is very high. But in turn, if you find market innovation that meets these two characteristics, you will actually open up your own blue ocean.
What can be guaranteed is that the ××× tourism chain project meets these characteristics, and thus has found its own blue ocean in the traditional accommodation market that everyone is very familiar with. I think there are blue oceans, new markets, in every industry.
The success of many projects comes from the lessons learned from failure. The biggest impact on the project was the Tianlong Dynasty Hotel, which was founded and failed by the project planner. Can Tianlong Dynasty succeed in Beijing? In Chengdu? In Shanghai? In Guangzhou? The key to success is not the place. Maybe sometimes the market determines the value and income of the company. But more importantly, your business model is not to fill a gap in the market, or to find your own position in a market segment, but to be original, to discover an existing market space, or even to create a new market space.
The significance of Tianlong Dynasty is that it has completely realized an imaginary thing, thus providing all the things that can be summarized and refined in the service industry. What kind of service is what customers really need! What kind of service What kind of products can produce the greatest benefits! What kind of management is the most simplified! What kind of decoration is the most economical! What kind of environment customers need! What kind of marketing is effective! What is the essence of success in the service industry? ! Why is market research the key to business success? If you have never done it, you will not know that Tianlong Dynasty has too many tragic colors. The lack of complete, scientific and detailed market research has led to the positioning of the company in a hurry. A mistake, when you realize it, is irreversible because it actually becomes a guinea pig. If successful it could only be a fluke. But it provides a complete business case for analysis. Failure is not the mother of success, but review will be the mother of success. The failure of something will definitely tell you what cannot be done, what can be done, and what you can do better. Therefore, in the ××× tourism chain project, due to various lessons, product research and development starting from market research is the most important work method. So success is almost guaranteed.
2. Operational Ideas
The operational idea of ??the ××× tourism chain project is to establish the Beijing Accommodation Innovation Research Institute (focusing on the innovation and research of accommodation methods in the accommodation market) , complete the research and development of the project and form a complete business model. ××× Tourism provides an innovative business model and completes the design of an operating system. The investor invests in building a specific operating site, that is, a specific hotel, which is managed and operated according to a unified marketing and operating model. The partners are mainly enterprises and individuals who own the property rights of the houses, but we are also a whole. Investors do not own all the intellectual property rights of the brand and business model, and the operation and management is a unified franchise model.
Because planners have been working in this industry for many years and know how to avoid all risks in practice. This business plan is a scientific and detailed market plan after five years of thinking and summarizing, and a full half-year market survey in Beijing. It is enough to develop into a unique emerging tourism innovation project in China, creating a Create a new market space. If you implement this business plan, the likelihood of success is very high.
3. Core competitiveness
The blue ocean of the accommodation industry is a new market space with relatively no competition.
1. The relative price advantage due to low cost has a market.
2. The advantages of scale lead to low costs and guaranteed profits.
3. Unique accommodation experience and environmental advantages, becoming the setter of new tourism experience standards.
4. The authorized chain franchise method promotes the rapid growth of the entire scale, and the brand forms the industry standard and forms the greatest first-mover advantage.
5. Complete intellectual property rights and complete brand system output allow investors to save a lot of market research, decoration design, supervision,
Personnel training, marketing and publicity expenses, management, cashier, Direct and indirect costs such as financial operation system construction expenditures.
6. Management and project construction teams that have been engaged in the service industry for many years.
Where is the blue ocean for ××× tourism chain projects?
First of all, the business environment is completely different from traditional hotels. Maximize the use of business sites and reduce unproductive public sites. Now you have an image in your mind of what you imagine a hotel to look like, but this project is by no means what you imagined a hotel to be like because this is a unique environment. It won’t be a rigid hotel impression. It’s not that I doubt your imagination, it’s just that you really can’t fully imagine such an environment before you’ve seen it yourself. The reason why it is Blue Ocean is that there is no such thing in this world yet. The final product is not what the planner imagined. There will be more shocking and creative things.
Secondly, the decoration design is unique, unique, new and strange.
Third, the simplification of the revenue model and the deletion of complexity simply reach the core elements of market demand. Meet the real needs of customers to the greatest extent.
Fourth, the greatest simplification of management models and operations (standardization and programming).
Fifth, simplified and standardized reservation and financial management systems.
Sixth, the most winning business model among investors, customers, and business model creators.
Seventh, the most core and critical thing is the protection of all intellectual property rights of the entire project and it becomes an exclusive business model. Avoid imitation by competitors. This kind of protection is comprehensive, covering all decoration and appearance designs, management software platforms, process design patents, trademarks, domain names, trade names, and all places where original performance patents are applied for, creating barriers to intellectual property and obtaining legal protection. Effective protection. We force all investors who want to imitate similar operations to cooperate with us to achieve the greatest win.
The characteristic of the entire store is that the later operating and renovation costs are very low. As a blue ocean project in the accommodation industry. Its business model and resulting consumer experience are completely unavailable in this industry today. It is not a supplement to the existing industry, but it opens up a new market boundary for the accommodation industry. In order to allow traveling Chinese people to truly stay in cheap and comfortable accommodation (the cost is two-thirds of the so-called budget hotels now). It can be said that you enjoy a new accommodation experience. And can create a new accommodation culture.
This project has established a chain franchise business model with complete independent intellectual property rights, including a complete Internet platform and member registration system, from brand output, intellectual property rights, CI image design, decoration design, supervision, The operation model, management software, marketing, and service training form a complete service system. Suppose the cost for us to establish such a large project planning system is 10 million. Publish the possible cost comparison between the project we help build and the project we complete ourselves, such as market research, design, construction supervision, training, etc. For an imitator, it costs 1 million to complete such a single system (because he does not consider the chain and just simply imitates), so I will sell him the system for 500,000 to eliminate the possibility of him building his own system. This allows them to choose the franchise method and enjoy the marketing and brand support of the entire system, avoid the risk of infringement, greatly increase competitiveness, and eliminate the possibility of failure. So from the perspective of franchising, I only need to develop more than 20 franchisees to recover the research and development costs. The most important thing is that the brand usage and revenue sharing operated by these franchisees will form a long-term stable source of income. The more franchisees there are, the lower the cost.
In fact, it is to establish a new standard, and then export the brand and business model, which will be operated by investors in the form of chain franchises. I may only build a demonstration store at most. Quickly complete the layout of the entire industry across the country. Speed ??is the key, of course there will be imitators, but we have the advantages of R&D and network platforms, and they will have too many legal risks. For example, if a company is already called Coca-Cola, at least your name cannot be called Coca-Cola, so the cost of competition is very high. The income from the chain franchise model will be very considerable in the future. Franchisee fee, annual fixed membership fee, brand usage fee and sales share. Of course, consider that income is gradually increasing. In the early stage, it may be the most profitable way for franchisees. Let them see the benefits quickly. After success, a reasonable income share will be gradually formulated.
4. Market Space
This project will create a new market worth tens of billions and promote the prosperity of the entire industry. In view of the expansion of the accommodation market in the future, the increase in the number of tourists traveling and the acceleration of population mobility itself, this market will have a rapid growth process in the future. The value this project brings is foreseeable. It can provide the greatest benefits to people traveling abroad and on business trips. At the same time, due to the original brand management and projects, there are no risks, and the profit expectations are obvious, it has created countless multi-millionaires (franchisees). The success of the project is based on helping franchisees make real money and consumers get real benefits. In the early stage, in order to expand the market, we tried our best to reduce the costs of franchisees, maximize profits, and gradually improve the project in the process. Once the market is formed, as the owner of the brand and business model, the company's profits will be maximized. The creation of a new market is the exciting aspect of this project.
The creation of the project is based on creating a blue ocean in the accommodation industry. His value innovation lies in: ordinary people need safe, cheap and comfortable accommodation; people who want to invest in the service industry do not have good projects, brands and standardized management and training; people with projects, brands and management experience do not have entrepreneurial capital , achieving a three-way win-win situation for investors, customers, and business model creators. This project created a whole new industry and set a new standard. This is great business wisdom.
In five years, all Chinese people will be willing to choose and become accustomed to this accommodation method when traveling. It is our dream to make all foreign tourists who come to China willing to enjoy such an experience in ten years.
5. Project research and development.
Possible organizational forms of the institute:
1. Decoration Design Department
2. Engineering Design Department. Water, electricity, steam, broadband (weak current), and air conditioning system solutions.
3. Network Services Department. Tenders for management software and cashier systems.
4. Finance Department
5. Ignore the department. Office, HR, Project Training.
6. Intellectual Property Registration and Management Department. Includes project management manual.
7. Project Department. Implement project process, supervision, and management training.
Complete the following projects through market research:
1. Whether renting a house can produce sufficient benefits. The possible impact of surrounding environment, human flow, and traffic on turnover.
2. Determine the price.
3. Determine service items. Charged items: accommodation, group activity venues, etc. Free items: omitted.
4. Relevant regulations on decoration design.
5. The impact of fire protection requirements on room layout, room size and beds.
Project implementation:
1. Complete the implementation of specific projects in the form of a joint project team.
2. Complete market research through joint market research by various departments.
Market research ideas:
Simulate renting, accommodation experience in various hotels, simulated design (functional areas), calculate costs (all), survey accommodation prices in various hotels, determine price. From this we can draw the following conclusions:
A. Where is the most suitable place to open a store.
B. Single store decoration costs, equipment (fire protection, water, electricity, steam, broadband, TV and other weak current systems) costs, personnel recruitment and training costs, and management software bidding prices.
C. Website construction and marketing expenses.
D. Investment payback period.
E. Is it more cost-effective to rent or own a house?
6. R&D and management team (under formation).
A group of elites who have been trained in the process of starting a business have been deeply influenced by the planners’ ideas during their long-term work and have already formed the foundation of their own corporate culture. Due to the failure of Tianlong Dynasty, they are scattered in various industries, and some have started their own businesses. As long as they find investment, they will gather together in the shortest time. Sample summary of college student business plan (2)
1. Market forecast:
Nowadays, the market competition is very fierce, and the investment in various plans and plans is really a mixed bag. Every operator wants to be at the forefront of the market, but often fails to do so. Nowadays, many restaurants are facing a big problem, which is the acquisition and disposal of tableware before use. So we thought of eating the tableware together with the food. No matter what, we will know everything when we try it, and we believe that our ideas can be realized. Because our market has yet to be developed and investment in various new solutions is needed, there is no doubt about this.
2. Market demand:
Because something unimaginable has appeared in the current market. For example, we don’t know how many trees are cut down every year because of chopsticks, and we don’t know how much of the environment is polluted. These phenomena are caused by bad practices and irresponsible practices in the restaurants where we live. That's why our environment has been polluted so much. Now that we know what happened, we should come up with certain plans to solve these undesirable phenomena. We can no longer allow those behaviors that pollute the environment to continue.
Food is the most important thing for the people, and the body is the capital of revolution. We all have to eat every day, and everyone wants to eat clean and hygienic meals, so the prospect of opening a restaurant is brilliant. Restaurants provide a place for people to eat. However, in our world everyone has to eat every day, which means that our market is huge, we have many customers, and our business can be done. The future of restaurants is brilliant and the future is bright.
3. Market dynamics:
The catering industry market has been booming recently. We have reason to believe that the restaurant market will have a better future.
If we can find a new thing to replace chopsticks and other tableware, then our environment will change greatly, and we will also find a new way in the market so that everyone can Eat a variety of clean, healthy and nutritious foods.
4. Specific production:
A new idea we proposed is to add a coagulant to existing food to make tableware edible and usable. Replaces the function of tableware. In this case, we will not have the problem of environmental pollution, and our environment will not be polluted. People will feel comfortable living in such an environment. People will also feel reassured and comfortable when they come to the restaurant to eat.
5. Food quality: For the health of our customers, the quality and hygiene of our meals are guaranteed. Our dining table is a high-temperature ion machine that thoroughly sterilizes the tableware for eating. And our tableware is also delicious, allowing you to eat hygienic, comfortable and delicious meals. I’ll give you a satisfactory answer!
6. Economic Benefits:
They say that if you don’t know how to do business, your capital is the master. No matter what, economic benefits are the direct purpose of what we do. Our company can save a lot of money on buying tableware, as well as transportation costs and wood consumption. What's more important is the cost of disposal of disposable tableware and its impact on the environment. We might as well do the math: For example, if there are a hundred customers a day, more than a hundred sets of tableware will be used. The cost of tableware, even if one person has to waste one set, is three yuan per set, which is three hundred yuan, and the cost of handling side dishes is at least fifty yuan. And the economic benefits of using our tableware at no cost should satisfy you!
7. The company’s investment risks:
The logistics of a restaurant is a troublesome thing Son, service staff cannot do things carelessly. Employees must perform their duties diligently. Only in this way can the normal work of the restaurant be carried out well.
8. The company’s development prospects:
Our company aims to make profits and a warm service attitude as its purpose, and provides high-quality and delicious meals to every customer. We There is reason to believe that the company's future will be better, and the company's development has a bright future. It will be ahead of the times. Even if it takes a few decades, we will still be able to keep up with the latest trends.
9. The company’s operating mechanism:
10. The company’s bankruptcy:
If our company’s industry cannot operate, or there are no customers in the market, there will be no For the consumer group, our company can declare bankruptcy or cancel the company after the decision of the company's general shareholders' meeting. Summary example of college students' business plan (3)
Project name: three-dimensional mixed breeding of fish, ducks and chickens
Project location: xxx village
Total project investment: 100,000 yuan
1. Project construction background
Under the continuous guidance and encouragement of the Yu County Party Committee Organization Department for college student village officials to take root at the grassroots level and innovate and start businesses, under the guidance of the Shangshe Town Party Committee and Government Under the correct leadership and careful guidance, we will give full play to our professional advantages and combine with local conditions to guide farmers to actively start businesses and increase their income, and create a three-dimensional mixed breeding center for fish, ducks and chickens.
2. Evaluation of project economic and social necessity
Qiulin Village is a traditional agricultural village with a large surplus labor force. Due to the low yield rate of the planting industry and the special geographical location of Xiaogang Village, a large number of laborers have gone out to work. How to break this bottleneck and increase farmers' income during the important period of strategic adjustment of rural economic structure and adjustment of rural industrial structure has become an important issue. A current problem.
The people in Qiulin Village have traditional breeding habits and are highly motivated to breed. However, due to a single variety, primitive production, backward technology, and inadequate epidemic prevention work, the survival rate is low and even causes a large number of fish and duck deaths, which has seriously affected the community. It has caused huge economic losses to farmers and severely affected farmers' enthusiasm for breeding.
In addition, the smaller scale of breeding has not brought due economic benefits to farmers. Therefore, it is an urgent issue for rural breeding to allow farmers to truly increase their income from breeding and solve the employment problem of rural surplus labor.
3. Market demand analysis and forecast
As daily consumer goods, aquatic products and poultry have huge market demand. The dining tables of thousands of households, guesthouses, hotels, etc. are all places where charm can be exerted. The fish, duck, and chicken breeding industry breeds huge business opportunities. As people's living standards continue to improve, consumer demand will rise linearly year by year, and the market outlook is promising.
Based on reality, focusing on the regional location and market characteristics of Yu County. Most of the fish, ducks and chickens on the local market today are supplied by farmers from other places, and transportation costs account for a large part of the product cost, resulting in a significant increase in product market prices. In addition, consumers generally report that the product quality is low, and the majority of consumers are more Willing to buy local native products. Therefore, high-quality native breeding industry has great development potential and prospects in our county.
IV. Project construction content and scale
1. Scale
The farm has a water area of ??about 23 acres and a mountainous area of ??about 40 acres. The site structure is reasonably distributed and suitable for the development of three-dimensional breeding industry. The overall plan is to breed 40,000 fish from four major species, 1,000 meat ducks and 1,000 native chickens.
2. Specific construction content
(1) Farm reconstruction
River branch repair and drainage diversion construction, preliminary planning and construction into four major water surface breeding areas District, the estimated investment is 10,000 yuan.
(2) Construction of breeding sheds
Initially, 6 duck houses, 4 chicken houses, and 4 nursery houses will be built, with an investment of 10,000 to 50,000 yuan in the first phase.
(3) Other expenses
Forage planting fee is 2,000 yuan, purchase of chickens, ducks and fish fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting The fee is 8,000 yuan/year, the rental fee for nursing space is 3,000 yuan/year, and the daily expenses are 10,000 yuan, total: 70,000 to 50,000 yuan
Total initial investment: 100,000 yuan
5. Project investment benefit analysis
Each duck earns 5 yuan. Calculated based on a survival rate of 85%, it is estimated that each batch of ducks will earn 4,200 yuan. Five batches of ducks will be slaughtered in a year, with an income of 20,000 yuan to 10,000 yuan
Each chicken earns 7.5 yuan. Based on a survival rate of 85%, it is estimated that each batch of chickens will earn 6,200 yuan. Two batches of chickens will be slaughtered in a year, with a profit of 1.24 million yuan.
Estimated fish farming Income of 30,000 yuan
Estimated total income: 50,000 to 30,000 yuan
6. Source of funds
The farm is a joint venture with villagers, with a personal investment of 40,000 yuan. In order to get the breeding farm on track as soon as possible and develop better and faster. We are in urgent need of 60,000 yuan, and we hope that superior leaders will provide policy and financial support.
To sum up, this project has low investment, quick results, strong risk resistance, and strong scientific rationality and feasibility. The investment will be recovered in the third year of implementation of the project. More importantly, it can serve as a demonstration and lead, guide a road to wealth, stimulate the enthusiasm of the villagers for innovation and entrepreneurship, and demonstrate the pragmatic spirit of our county's college student village officials to take root at the grassroots and serve the countryside.
I highly recommend