Still processing

According to the Shanghai Higher People’s Court, Shanghai Zhen Kung Fu Fast Food Management Co., Ltd. has added a new court hearing announcement, and the plaintiff is Bruce Lee

Enterprises, LLC (Bruce Lee Co., Ltd.), the defendants are Shanghai Zhen Kung Fu Fast Food Management Co., Ltd., Guangzhou Zhen Kung Fu Catering Management Co., Ltd., and Guangzhou Zhen Kung Fu Fast Food Chain Management Co., Ltd. The cause of the case is a general personality rights dispute. The case was opened at 9 am on August 25 The trial was held at the Shanghai No. 2 Intermediate People's Court.

Plaintiff Bruce Lee Co., Ltd. is registered in California, USA. Its founder and legal representative is Bruce Lee’s daughter Shannon

Lee, whose Chinese name is Li Xiangning. In December 2019, the plaintiff filed a lawsuit with the Shanghai No. 2 Intermediate Court. The lawsuit request disclosed at that time was to require "True Kung Fu" to immediately stop using Bruce Lee's image, clarify that it has nothing to do with Bruce Lee in the media for 90 consecutive days, and to compensate for economic losses of 210 million yuan.

Judging from the voices on the Internet, most netizens support rights protection. Many netizens said, "I thought it was Bruce Lee when I first saw it", "No matter whether we can win the lawsuit or not, everyone thinks this image and text are Bruce Lee", "I used to see real Kung Fu fast food outside, and the character image on its trademark looked... It turned out to be Bruce Lee, but he didn't get the right to use his image."

The court hearing that day is only part of the entire court hearing, and the specific details have to wait for disclosure by the court. The Shanghai No. 2 Intermediate People's Court told reporters that the case is still under further review.

It is worth noting that if you now check the official WeChat public account and official Weibo of Zhen Kung Fu Catering, the logo image icon used has been changed. It is no longer the image that resembles Bruce Lee before, and there are also some changes in the movements. .