The real NBA symbol is Jerry West's sideways dribbling action; The whole logo consists of three colors: red, white and blue, which is the same as MLB (Major League Baseball). Siegel explained that this is to "create a visual harmony between the symbols of the two alliances."

According to the designer of the NBA logo, the prototype of the NBA logo must be Jerry West. But the NBA has never admitted this, because Jerry West can charge a very high portrait fee.

Second, the logo of CBA is "the face of basketball", which implies that it has something to do with the sponsor Anta, but it mainly performs Peking Opera masks.

The original CBA logo is based on NBAlogo, with Wang's dunk as the highlight; Later, it was changed to handprint basketball, and finally changed to "basketball face".

3. In 2005, "basketball face" will replace "handprint basketball" and become the new overspeed basketball in CBA league. Designers skillfully use the lines on the surface of basketball, and through artistic creation, create a shape similar to the facial makeup of Chinese Peking Opera. Make the whole logo have the inner charm of China culture and a sense of the times in line with international standards. There are five colors on the sign, symbolizing five continents. Deliberately reduce the saturation of various colors to achieve the effect of flow.

CBA trademarks are mostly registered by Beijing Zhonglan Sports Development Center.

CBA registration number: 4590943 Class 4 1 trademark has been registered.

Applicant: Beijing China Basketball Development Center.

Date of application: April 8, 2005

Initial announcement period: 1 129 Initial announcement date: July 27, 2008 Registration announcement period: 1 14 1 Registration announcement date: 2008-128.

Fourth, related reports

The overall design of the new logo is mainly an upward flying basketball. Designers skillfully use the lines on the surface of basketball, and through artistic creation, make a shape similar to the mask of Chinese Peking Opera. There are five colors on the sign, symbolizing five continents. Deliberately reduce the saturation of various colors to achieve the effect of flow.

The designer said: "China Basketball League should have a unique China identity, so it draws lessons from the composition of Facebook and combines its line trend with the texture of basketball, so that the logo has both China cultural heritage and a sense of the times."

Li Yuanwei, director of the Basket Management Center, said: "In the past, we didn't know enough about the visual identification system during the planned economy period. Now we are trying to build the brand of CBA, and visual recognition is very important. The opening of the CBA special business development logo marks that the preparations for the CBA professional league have entered a new stage and is a major action for the Basketball Association to further build the brand of the event. "

After the new logo is developed, the original CBA logo "Handprint Basketball" will become the special business promotion logo of chinese basketball association, and the earliest silhouette shooter logo will become the official logo of the Basketball Association, and the "Basketball Face" will only be used for the promotion of CBA league.

Xiao Hongan, director of the development department of the basket tube center, said: "The development of the new logo is divided into three stages. The first is to register patents and trademarks, the second is to negotiate industrial development plans, and the third is to launch related products. In the future, fans can buy clothes, shoes and other goods with this logo. "

Some clothes of Anta are on it!