first of all, you need to see if the franchisee has a direct store, if so, the location of the direct store is good, etc. If not, you are a liar. Their trick is to cheat the franchise fee, and you will never get what you saw in the exhibition hall before you joined. Therefore, the following basic questions must be determined before joining a brand: 1. This brand trademark is a registered trademark. 2. The franchisee is a legal entity. 3. The franchise contract is rigorous, comprehensive and fair. 4. This brand has more than three mature direct stores, and after years of operation, its benefits are good. 5. The leader has a complete set of support manuals to support franchisees. 6. The franchisee has comprehensive follow-up support (such as training, supervision, etc.). 7. Investigate and analyze its existing franchisees (for example, business circle, site selection, people flow, profit calculation, etc.). The chain is not centered on the boss or the headquarters. In fact, the chain is operated on a large scale around the brand. The biggest risk is not the expansion problem, but the enterprise management and control ability. If there is no perfect chain support system, the faster it expands, the faster it will fall. I heard that there is a jewelry franchise company called Kayoumi in Guangdong. Before that, they also developed from their own store for more than 1 years, and the performance of the store was not bad. Their style is to follow the high-end fashion line. At present, there is still more room in the domestic market, and this kind of store is not easy to be copied. You can consider it. There are too many franchise chains now, I really don't know how to choose! This is a sentence that is often heard from joining investors nowadays. In fact, as an economic model, there are certain rules to follow when choosing to join in investment. Let's listen to the practical suggestions put forward by experts. First, see if the joining brands have the strength. It costs millions to join McDonald's. Why do so many people do it? It is because of strength and many successful precedents. Therefore, it is very important to examine the strength of joining brands. Including whether the brand has a large financial background? Is the company management team a successful person? Where is the office, the CBD or the edge of the city? Are employees in the company calculated by 1 or by 1? Often appear in the heavyweight media, or is it limited to the general communication of dirty? A sustainable business needs sufficient funds and excellent management team. This is the focus of the joining inspection. Second, see if the franchise brands have direct stores. Nowadays, many brands or companies that claim to have hundreds of stores don't have their own direct stores, all of which are franchisees. The reason is that the products themselves have defects in procedures and quality, so they can't open stores in formal shopping malls and business districts, and they don't know how to manage and operate. If you choose such a headquarters, you will encounter many problems outside the operation after opening the store, which is very risky. Therefore, to choose brands with more direct stores, franchisees can get comprehensive business guidance and money-making skills from headquarters. This is the core of the joining inspection. Third, look at whether the product positioning is accurate and really distinctive. Product positioning is accurate, can meet the needs of target consumers, and is the source of profitable business. Although some products come from overseas, they are not suitable for China consumers in terms of practicality and price, so we should choose them carefully. The product has its own characteristics, which shows that the business is competitive. Investigate the product characteristics of the brand, including whether it has its own R&D team, or whether it is caught from the wholesale market, and so on. Nowadays, customers pay more and more attention to design and quality, and only truly creative and good products can make customers patronize. Therefore, brands with design and R&D capabilities, suitable for China market and quick response are the first choice. Fourth, look at whether the brand culture is excellent. The reason why McDonald's can last forever is because of its excellent brand culture. Brand culture is reflected in whether the company advocates honesty and pays attention to responsibility; Does the brand have a core concept and always implement it? In fact, interested franchisees will have some experience from a phone call or a meeting and a company promotion. Choosing a brand with excellent culture is equivalent to joining the safest cause. Fifth, investment should not be cheap. Investment is a big event, and it is an economic activity with rules to follow. It is not about buying side dishes, but about bargaining. For projects with a threshold as low as tens of thousands of dollars, you will be exempted from joining the fund, the rights and interests, and you will be given many concessions, and you will be promised 17 or 18 articles, which seems to be lucky. In fact, such a project is likely to find that the promise is not fulfilled after joining, and the project is in the hands. A good project needs a certain amount of funds and a period of return on investment. Don't be fooled by promises that look beautiful. If you want to join jewelry, you can look at the brand Celia!