In recent years, there has been a craze for collecting Moutai, but it is very difficult to distinguish the authenticity of Moutai, especially the old Moutai, which is difficult for laymen to distinguish.
So far, Maotai has used six trademarks, including the famous five-star trademark, Tian Fei trademark and the unfamiliar Fei Ying trademark and sunflower trademark. Today, Xiaopang provides you with a shortcut to identify Maotai old wine: look at Maotai trademarks and uncover the hidden secrets behind the six trademarks of Maotai.
1, Fei Ying brand trademark.
Service life: before the establishment of People's Republic of China (PRC).
At that time, Maotai Distillery had not been established. Three private wineries in Maotai Town: Ronghe Barn, Cheng Yi Barn and Hengxing Barn all have their own trademarks. Maotai Distillery was merged on the basis of three wineries.
Ronghe Burning House is commonly known as Elvis Presley, and its trademark is "Maisui Brand"; Cheng Yi Burning House is commonly known as Hua Mao, and its trademark is "Shuangde Brand"; Hengxing Burning House is commonly known as Lai Mao, and its trademark is "Fei Ying Brand". Among them, Laimao Fei Ying brand is the most famous. Just a few years ago, a bottle of Laimao with a price of 1.935 was sold for 1.07 million, making it the king in the history of liquor auction in China.
2, workers and peasants trademark
Use time: 1953.
1952, the three major wineries merged to formally establish Kweichow Moutai Winery. The first trademark registered and used by Maotai Distillery was "Trademarks of Workers and Peasants", which was only used in 1953.
Due to special historical reasons, it is almost impossible to find such Moutai in the market now.
3. Five-star brand trademark
Usage time: 1954 ~ now.
Starting from 1954, Maotai Distillery also designed the trademark of "Five-Star Brand", which is also called "Golden Wheel Brand" because the gear is golden, and it has been used ever since.
Friends who collect old wines should pay attention to the fact that the word "Tai" in 1954 Moutai is exquisite and can be written as "moss", which can be used as the basic standard for distinguishing the authenticity of Moutai.
4. Tian Fei brand trademark
Usage time: 1958~ 1968, 1975~ till now.
After the five-star brand Maotai was exported abroad, some European countries made a big fuss about its trademark containing five-star and wheat ear elements, and began to set off a wave of boycotting China Maotai. In order to return to foreign markets, Maotai Distillery decided to design Tian Fei brand Maotai liquor by incorporating Dunhuang elements that foreigners like.
1958 10 "Fei Biao" was successfully registered. Also from this year on, Moutai was exported to Fei Biao with white porcelain bottles, and the five-star standard of yellow glazed ceramic bottles was used in China.
From July 65438 to July 0966, Maotai was replaced by ivory glass bottles and sealed with red plastic lids, but it was not fully implemented until the end of 1970s.
5. Big Sunflower Brand
Usage time: 1967.
Due to the special historical period, people felt that the flying beacon was not warm enough, so they stopped flying beacon at 1968~ 1975. 1967 maotai designed the trademark sunflower, but it only took a short time in 1967. Not many people have seen this trademark.
The following bottle of 1967 sunflower maotai once sold for a high price of 565,000 yuan.
6, small sunflower brand trademark
Domestic service time: 1978~ 1983.
Export time: 1970~ 1975.
Maotai Distillery designed the small sunflower trademark on the basis of the big sunflower trademark. While using the small sunflower label, the Tian Fei label was also discontinued.
The specific use time, export and domestic sales of sunflower trademarks are different. Export service time 1970~ 1975, domestic service time 1978~ 1983.
197 1 year exports Xiaosunflower Moutai.
Moutai is not only an investment commodity, but the appearance of each trademark reflects the changes of different times, and the history and culture behind it are also worth learning.