The successful operation of any store requires skill. Knowing the skills of running a shoe store can make it successful. Signboards and windows are the skills of running a shoe store, as are lights and mirrors. The following is a detailed explanation of the skills of running a shoe store.
Skills of running a shoe store 1: signs and windows
Signboards and windows are one of the skills to run a shoe store. I often see some shoe stores in the street. The storefronts are beautiful, the decoration is luxurious, the music is loud, and the advertising leaflets are overwhelming, but they can't impress customers. In fact, a good signboard, a personalized store name and a neat window are often more representative of the characteristics of a store. Store names should be easy to remember, Mandarin and dialects should be the same, and words should be few and precise. The famous shoe chain in Wu Hanyou is called "Bubugun". The signboard design is simple and unique, and celebrities are invited to write it. Very famous, business is particularly prosperous. Although celebrities are not invited by everyone, it is bound to be expensive to spend more time on signboards and store names. Windows are more like people's faces. We must design windows if possible. The design should be neat and lively, and don't care about the electricity bill. The shoes put inside must be full of personality and eye-catching. It is best to match them with a crystal and decorate them with some plants and flowers to show their vitality and elegance. So signboards and windows are one of the skills to run a shoe store.
Skill 2 of running a shoe store: lights and mirrors
The design of lights and mirrors is also one of the skills of running a shoe store. Every family has lights, and there are mirrors in the shops. Different designs have different effects. For example, a rectangular shop can be designed into 3-4 vertical rows. For the two rows above the shoe racks on both sides of the wall, it is best to install spotlights or spotlights, and install energy-saving lamps with equivalent wattage in the middle. It is best to aim the spotlight at shoes with diamonds and fashionable styles, so that customers can see them at a glance and know the value and grade of shoes at once. As for the mirror, it mainly refers to the shoe mirror. Many sellers, especially those who sell men's shoes, for the purpose of saving space, or don't think it is necessary to pay too much attention to the effect of the mirror, when designing the shoe-trying mirror, they simply made a small tripod-shaped oblique mirror, which can only be illuminated on their feet, thinking that it is enough to clearly illuminate the effect of the shoes on their feet. Actually, it is not. The best way is to make the mirror in the shape of 120- 140cm and 20-25cm wide, and install it on the wall 20-30cm above the ground. The picture frame can contain some patterns. A slender mirror can make people look thin and straight, while a wide and short mirror will definitely make people look bloated. With this design, the thick legs are obviously thinner, the effect of wearing shoes is obviously improved, and the original ordinary shoes will become more unusual. But also can reflect the collocation of whole-body clothes and shoes, stimulate consumers' eyes, and greatly increase the probability of consumers buying. Therefore, the combination of mirror and lighting is one of the skills to run a shoe store.
Skill 3 of running a shoe store: the placement of shoes
How to place shoes is also one of the skills of running a shoe store. How to put shoes, each shop has different practices, but they all have a common goal: to encourage consumers to buy. The basic principle of placing shoes is that if the styles are similar and the prices are similar, the styles and prices can be seen at a glance. You can take some unconventional placement methods, such as putting the beautiful side sideways, the exquisite heel facing the customer, the solid bottom facing down, and so on. Let it be fully displayed in which part of a shoe is most distinctive, with the same style, different colors and different placement methods. Better stagger the colors. Don't put the same colors together. When separated, it is rich in color. If you put one sample, you should change another sample at any time to avoid excessive color difference. Therefore, the placement of shoes is one of the skills to run a shoe store.
Tips for running a shoe store 4: Tools and accessories
Tools and accessories are the most critical skills in running a shoe store. No matter which shoe store, you need to prepare some necessary tools and accessories. Tools generally include hammers, drills, screwdrivers, pliers, punches, blades, shoe supports, etc. , used to install and replace heels. Accessories, such as shoe polish, cooling oil, detergent, bright oil, shoe polish, shoe edge oil, 502, soft glue, resin glue, heightening pad, full pad, half pad, heel patch, shoe wax, etc. Shoes should be inspected when they are put into storage. Check the size and take a general look inside and outside. If there are stubborn stains on the vamp, wipe it with a paper towel dipped in cool oil and pull it out with pliers (it is worth noting that nails in shoes are inevitable and do not belong to the category of quality problems, which is well known in the industry), so tools are needed. Accessories will be used in the sales process. If the feet are low, wearing high heels is not effective. Give half a pad and fill it up immediately. If the customer wants a size 37, and you only have a size 38, put several layers of insoles to protect your feet immediately, so that the sales success rate is higher. Therefore, always having tools and accessories ready is one of the skills to run a shoe store.
Skill 5 of running a shoe store: pre-sales and after-sales
Pre-sale and after-sale is one of the most important skills in running a shoe store. What is pre-sales? Pre-sale means that the salesman should check every part of the upper, heel, vamp and shoes before selling. After-sales is to do a good job of maintenance.
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