"Double Eleven" refers to 165438+ 10/every year, which is a large-scale shopping promotion carnival day represented by e-commerce in China. Since the Mid-Autumn Festival was celebrated on June 5438+1 October1,2009, large e-commerce websites represented by Tmall, JD.COM and Suning.cn have generally used this day to carry out some large-scale discount promotions to increase sales quotas and gradually become China.

"Double Eleven" not only makes e-commerce keen on promotion, but even operators have begun to engage in promotional activities. Alibaba Group Holdings Co., Ltd. filed an application for the registration of the "Double Eleven" trademark with the State Trademark Office on 20110, and obtained the exclusive right to use the trademark on 20 12+02+28+04. 20 1 1 65438+1October 12, and the seventh tmall double11global carnival came to an end, with a total transaction volume of 9 12 17.

2016165438+1October1,the unaudited data of Alibaba platform shows that at 0: 06: 58, the turnover of Tmall Taobao platform (GMV) exceeded 10 billion yuan. 165438+1October115:19 broke the transaction record of 91200 million yuan last year. 1 1 At 24 o'clock that day, the whole-day transaction volume of Tmall Double Eleven exceeded120.7 billion.