Applying to join Tmall is a relatively difficult matter, but as a high-quality e-commerce platform, many merchants are trying their best to join Tmall. In fact, as long as they carefully prepare the materials and manage their own brands well, , entering Tmall is not particularly difficult. Some friends have asked how many days will it take for the result of Tmall application to be approved? What processes do you need to go through?

From applying for Tmall admission to Tmall review, you need to go through the following stages:

1. Application for admission

1. Check application qualifications

①Brands: Tmall lists popular brands. You can also recommend high-quality brands to Tmall. Some categories do not limit the entry of brands.

②Enterprise: Legally registered enterprise users who can provide all relevant documents required for Tmall entry. Individual industrial and commercial households and non-mainland Chinese enterprises are not accepted.

Note: If the same entity opens multiple Tmall stores, it is required that the brands and products sold between stores must not be repeated. Only one specialty store under one major business category can be applied for.

2. Prepare information

① Please pay attention to the category of business, store type, and brand source;

② Please stamp the official seal of the company that opens the store on the prepared information. (Fresh seal);

③If the application materials are missing, they will be returned to you for resubmission. It is recommended that you prepare all the materials in advance and pass the review at one time.

3. Submit settlement information. The submitted settlement information includes (please fill in the information accurately):

①Select the store type/brand/category;

②Fill in brand information;

③Fill in company information;

④Store naming Tmall store naming rules.

2. Review stage (3-6 working days)

1. Brand evaluation, for non-Tmall hot-recruited brands, Tmall will evaluate the strength of the company and brand

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①Brand positioning: style, audience group, unit price;

②Brand management strength: brand establishment time, offline operations (stores, transaction volume in the past year, etc.)

Foreign trade export volume, etc.), Taobao or other platform operations;

③Brand features: original designer brand, special services;

④Enterprise strength: factories and enterprises winning awards , operation plan and other special information.

2. Qualification review (preliminary review, re-examination), qualification review content

①The qualification is true and valid;

②The scale meets the settlement requirements;

③The authorization is valid and the link is complete;

④The production, business scope, and product safety qualifications are complete and meet the licensing requirements of national administrative regulations.

3. Improve store information

1. Activate the account. Complete the following items while activating the account

①Set a password;

② Fill in your mobile phone number and email address;

③Complete Alipay real-name authentication.

2. Complete the tasks related to opening a store (sign the Tmall agreement online, learn Tmall rules and pass the exam, and improve the store information)

3. Complete the annual fee for Tmall software services and Tmall deposit deposit.

4. Open a store

Publish the specified number of products within the specified time, and decorate and design the store page. The store can be officially launched online.

To sum up the process, if everything goes well, the review results will come out within 3-6 days. You must pay attention to brand trademarks here. Do not affect the overall progress because the trademark is not in compliance with the standards. The merchant may even be blacklisted by Tmall due to trademark issues. If you don’t know whether your trademark is standardized, you can consult intellectual property rights. Tmall entry conditions Tmall entry process