Benefits

1. It is convenient for consumers to recognize the brand and shop.

2. The trademark registrant has the exclusive right to use the trademark and is protected by law.

3. Through trademark registration, you can create a brand and occupy the market first.

4. A trademark is an intangible asset and its value can be evaluated.

5. Trademarks can be transferred, licensed to others, or pledged to realize their value.

6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.

7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

Functional role

Trademark function 1: Passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the goal of the company. The heart of the struggle.

Only products that have applied for a registered trademark in the relevant country or region can be sold in large stores and supermarkets in that country and region.

Companies generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks.

For administrative departments, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.

Trademark Function 2: Flag in Business War

The battle flag symbolizes the indomitable spirit and the spiritual motivation to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting your own flag means that it has been occupied, which is an honor. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.

Trademark Function 3: The highlight of assets

The assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence and influence of the trademark. The business performance of an enterprise indirectly reflects the degree of acceptance of the goods indicated by the trademark by consumers.

As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.

Trademark Function 4: Identification Code in the Eyes of Consumers

Commodities accept social inspection and supervision in the market and participate in competition. This market competition is based on product variety, quality, price, etc. A variety of performance indicators compete, and this information is delivered to consumers through the bridge of trademarks. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.

Five functions of trademarks: carrier of corporate reputation

Trademarks are not only a symbol to distinguish the source of goods and services, but also a symbol of the credibility and competitiveness of the company. The way of expression is the satisfaction that the goods marked by the trademark bring to consumers. A trademark embodies the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. Trademark reputation is crucial in market competition. A reputable trademark plays a very important role in improving product competitiveness and opening up product sales.

Trademark Function 6: Medal for Employees

A good trademark brand can give employees a sense of honor, achievement, responsibility, belonging, mission and growth. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by society, and the feelings of employees determine the cohesion and sense of honor that the trademark brand created by the company brings to the employees of the company. In other words, a brand is ultimately a relationship, and a branded relationship is a special type of loyalty and trust relationship.

Trademark Function 7: A transfer station for corporate financing

The trademark exclusive right pledge loan business uses the ownership of the corporate trademark as a pledge, and the value of the corporate trademark is confirmed through third-party evaluation. Banks are flexible in adoption It uses a mortgage and pledge model to issue loans of a certain proportion of the value of the company's trademark to companies with financing needs.

The eighth role of trademark: a shield in brand disputes

A trademark is like a shield in war. Whoever controls the trademark and has the exclusive right to the trademark is the owner of this "shield". Register Trademarks, with exclusive rights, can not only protect one's own trademark rights from infringement, but can also cause damage to invading "enemy forces" when necessary.

The trademark registrant has the exclusive right to use the trademark and is protected by law. Others dare not copy it, otherwise they can be sued for infringement and receive financial compensation. On the contrary, if someone else registers it first, you will definitely lose the market that you have carefully planned and worked hard to manage, and you may become an infringement defendant.