For example, the trade name of Dell Computer Company is: Dell; The registered trademarks applied for include: Yue Ling, You Xiang, Alien, XPS, etc. When some enterprises register their trade names as trademarks, or change their registered trademarks into enterprise trade names, trade names and trademarks will become the same content or part of them.
The main differences between them are as follows:
(1) Trademarks are mainly used to distinguish commodities and represent the reputation of commodities. They must be associated with certain commodities on which they depend. Trademarks belong to intellectual property rights.
Trade names are mainly used to distinguish enterprises and represent the reputation of manufacturers. It must be connected with the producer or operator of the commodity. The right of trade name belongs to the right of name, so the right of trade name is more closely related to individuals or identities.
(2) According to the provisions of the Trademark Law, a registered trademark enjoys the exclusive right. Its exclusive right takes effect nationwide and has a statute of limitations.
A firm is an enterprise registered in accordance with the Company Law or the Regulations on the Administration of Enterprise Registration, and also has exclusive rights. Its exclusive right is valid within the geographical scope registered by the administrative department for industry and commerce and coexists with the enterprise.
(3) When a company's goods are sold to another country, such sales need to register its trademark in another country, but it is not necessary to register its trade name again.
The above is the difference between the two. Trade names and trademarks have a great influence on enterprises, which are related to the business reputation of enterprises and the good reputation of goods. Only by attaching importance to the existence of these two can enterprises develop better.