I posted an article about opening a rookie post a few days ago, and found that everyone is particularly interested in the topic of the rookie post. Many friends asked me privately how to create a newbie post.

Then I will give you a unified reply here. What do you hope to do in the early stage of rookie position? What are the specific preparations? I will tell you in detail here,

The first step is to ask for the official website at Cainiao Station, and then understand the steps of the entire Cainiao Station application process.

The second point is to find a suitable store offline. The best location for the store is on the first floor. If you want to be professional, the store area should be more than 20 square meters. If it is the checkout area of ??a store, it needs to be more than 10 square meters.

Looking for an offline store involves a location issue, which will be discussed later.

Point 3 is like going to the official website to submit relevant information for preliminary review, including personal information and your store information.

Fourth, after passing the preliminary review, the local service provider will contact you and go to your store for offline evaluation and provide relevant training.

Fifth, you have to purchase the corresponding equipment and decorate it. This last article has been written, and you can take a look.

Sixth, after completing some of the above steps and receiving relevant training, you can go to the official website to submit a detailed application. This usage information includes equipment, other fire safety and certain information.

At 7 o'clock, you can sign the agreement. Will Cainiao Station freeze the 3,000 yuan deposit in your Alipay? This deposit will be returned to you after exiting Cainiao Station.

The last step is to successfully settle in and start a business.

This is the specific application process for Cainiao Station.

The second question is a very important location issue. This location issue determines the life or death of a rookie station. Generally, we choose the location of the rookie station in a community, a street, or a school. Let’s take a community as an example.

First of all, we must do a good job in early data observation. For example, how many households are planned for the community and how many have already moved in? You can ask the real estate agent about this. The higher the occupancy rate of the community, the higher the express delivery rate.

Second, we need to know whether community express delivery is still scattered in places such as doormen, convenience stores, and fruit shops, lacking unified management and service experience.

Users need to rummage through piles of express delivery to find their own express delivery, or even lose orders. If these problems are serious, the emergence of rookie posts should be reasonable.

Thirdly, you need to know the daily delivery volume of couriers in the area, preferably more than 200 pieces per day. It is recommended that couriers communicate with each other before opening a mail station. If implemented in this area, would they be willing to support it?

The above three points are key factors in site selection. Many friends will say, there is already one in the community downstairs of my home, so what are the chances of opening another one? Here, I would like to explain to you that Cainiao Station has a protection mechanism. There can be multiple rookie posts in the same community, but a second one cannot be opened within 500 meters.

But if the population is dense, it will drop to 300 or 200 meters, and it will not appear.

Of course, this is just the management of Cainiao Tieba, and the display of other brands is not standardized.

If you want to open a hotel next to Cainiao Station, you can choose another brand of station.

As long as we can get along harmoniously, there will be no problem.

The third question is, if there is no service provider, can Cainiao Station still be opened? If your city or region does not participate in such a service provider, it means that it has not been opened in your region and you cannot open Cainiao Station yet. If there are no local service providers, the Cainiao Station headquarters will not be able to provide much technical training.

Unless you apply for a service provider yourself, this is not recommended. On the one hand, you need sufficient express resources.

On the other hand, you need a team to operate it. Your initial idea is just to open a small store, which is much more complicated than opening a small store.

Finally, how to discuss cooperation with the courier?

To put it simply, Cainiao Station helps couriers keep the express packages received in this area and allows the couriers to deliver them. The delivery is more efficient and convenient, allowing customers to maximize their delivery time

At the same time, it also enhances the safety performance of express delivery

How to discuss cooperation with couriers? You need to negotiate with the courier express delivery network. In the early stage of our post station, some couriers were unwilling to come to us. It is said that they were afraid of user complaints, but in fact this is a win-win situation for both parties

Express delivery Letting couriers go will save them a lot of delivery time. They don’t have to make phone calls and text messages one by one, and they can also spend more time picking up items at their door. Why not?

In fact, most What you don’t want to let go of is the distressed delivery fee of 50 cents per unit. At this time, you can give some profit in the early stage, such as 30,400 cents per order. They will let it go for a period of time, or even give it free for half a month, or offer a monthly subscription at a low price. After a long time, the couriers have become accustomed to it and the users have received it.

If you restore the original price at this time, the general courier will not refuse. Related questions and answers: How to apply for opening a store in Cainiao Station

The application process for opening a store in Cainiao Station

1. Submit the intention to open a store online

First go to the official website of Cainiao Station to submit the intention to open a store. The customer service will call back to understand the basic situation. If the location is available, you will pass the preliminary review.

Note: Never rent a store first and then submit it for review. If the review fails, the store will be useless.

2. Rent a shop and purchase supplies

After passing the preliminary review, you can rent a shop. There are basically no requirements for the shop floor. The official requirement is more than 30 square meters. In fact, it can be no less than 10 square meters. There is no need for decoration, as long as it is hung white. Officially required necessities: smartphones, shelves, floors, fire extinguishers, smoke alarms, surveillance cameras, fire emergency lights, gloves, gas masks.

Note: Remember that the front of the door must be done, and there must be a sign of Cainiao Station.

3. Submit for review again

To submit for review again, you need to take photos of the store's front door, in-store shelves, tables, computers, consumption settings, etc. and send them to the platform, and then wait for about 1 work The review will be done on a daily basis.

4. Sign the cooperation agreement online

The official will freeze the 3,000 yuan Cainiao Station operation deposit through Alipay. Then the Cainiao Logistics management system will be issued, and the Cainiao Post can begin to officially operate.

Company Profile

Cainiao Network Technology Co., Ltd. was established on May 28, 2013. In addition to Alibaba, Intime, and Fosun, its shareholders also include Fuchun Investment, SF Express, and Santong Yida (Shen Tong, Yuantong, Zhongtong, Yunda) and so on. The first phase investment amounted to 100 billion yuan, and the second phase investment amounted to 200 billion yuan. Jack Ma, chairman of Alibaba's board of directors, serves as chairman of Cainiao. On May 28, 2015, Alibaba held the first Cainiao Jianghu Conference. Cainiao Network President Tong Wenhong explained Cainiao's strategy to the outside world for the first time, saying that Cainiao is positioned as a "socialized logistics collaboration, data-driven platform" and clarified five major strategies: express delivery , warehouse distribution, cross-border, rural and inn.

Cainiao Station Classification

1. Cainiao Campus Station

"Cainiao Campus Station" specifically proposes college logistics solutions for colleges and universities. More than 1,000 have been established nationwide. Rookie Campus Station.

2. Social Network

Campus Cainiao Station is part of Alibaba’s plan to open up the last mile. In addition to Campus Cainiao Station, there are also community convenience stores, chain supermarkets, post office newsstands, etc.

Among them, convenience stores are an important part. Convenience stores that cooperate with Cainiao for self-pickup include FamilyMart, Shanghai Lianhua Quick, Hebei Guoda, Zhejiang Dingdan, etc.

In April 2015, China Post opened 5,000 postal self-pickup outlets to the public through the Cainiao Network as Cainiao Station, providing package collection services for online shopping users; in June 2015, Best Huitong and YTO announced an early Joining Cainiao Post, and stating that Cainiao Post will be open to all express delivery companies, is equivalent to allowing Cainiao Post to go out of the campus and enter the community to provide package collection services for online shopping users.

In terms of terminal distribution network construction, in cities, more than 40,000 Cainiao Stations constitute Cainiao Network’s urban terminal network.

3. Cainiao Station Smart Cabinets

On March 13, 2019, Cainiao Network announced that all Cainiao Station smart cabinets have enabled the face-scanning pickup function. From now on, all Cainiao Station smart cabinets with cameras in China have opened the face-scanning pickup function. Consumers can choose and authorize on the cabinet to use the face-swiping pickup function.

Cainiao Post Profit Model

Profit Method 1: Although there is no charge for pickup, according to the regulations of Cainiao Post, if the package is not picked up within the time limit, the consumer will have to pick up the package. You will need to pay a certain late fee. For example, if a consumer is on a business trip for 5 days and his family forgets to pick up the parcel, he will have to pay at least 3 days of late payment fees when he goes to Cainiao Station to pick up the parcel. The late payment fee belongs to Cainiao Station’s income.

Profit model two: Cainiao Station generally cooperates with many different express companies. The main reason why express delivery companies are willing to cooperate with Yi Station is that express delivery companies have established outlets in various communities in various cities, and the capital required to invest is very huge. If we cooperate with Cainiao Station at this time, we can not only reduce the company's expenses, but also better serve customers. This is a typical "win-win".

Profit model three: Cainiao Station generally cooperates with convenience stores, beverage stores, pharmacies, etc. at the entrance of the community. Any offline physical store can become a Cainiao Station. In other words, when consumers need to pick up or send items at Cainiao Station, they can also see the products being sold in offline physical stores.