1. The recognition of well-known trademarks follows the principles of case recognition and passive protection;

2. Establish and improve the supervision and inspection system for the identification of well-known trademarks;

3. trademarks that are not registered but are well known to the relevant public are still protected according to well-known trademarks.

legal basis

Article 13 of the Trademark Law of the People's Republic of China

For a trademark that is well known to the relevant public, the holder may request the protection of a well-known trademark in accordance with the provisions of this Law when he thinks that his rights have been infringed.

a trademark applied for registration of the same or similar goods is a well-known trademark copied, imitated or translated by others that is not registered in China, which may easily lead to confusion, so it shall not be registered and its use shall be prohibited.

Article 4 of the Provisions on the Recognition and Protection of Well-known Trademarks

The recognition of well-known trademarks follows the principle of case recognition and passive protection.

article 19

the administrative departments for industry and commerce at all levels shall establish and improve the supervision and inspection system for the identification of well-known trademarks.