In recent years, the development of our city’s rural e-commerce industry and poverty alleviation have shown a good momentum of development. According to incomplete statistics, there are currently more than 100 self-built e-commerce platforms in the city and more than 1,200 stores on third-party platforms. From 2017 to 2019, the city's online retail sales totaled 1.043 billion yuan, with an average annual growth rate of 28.65. From January to July 2020, the city's online retail sales totaled 326 million yuan.
1. Main existing problems
(1) Insufficient industrial support and insufficient industrial cohesion. First, the industrial structure is relatively simple. Most local specialties have long planting and cultivation cycles and strong seasonality. Sales through e-commerce channels require high timeliness and timeliness, and it is difficult to graft existing products into the network. Second, the main body of agricultural product management is weak. There are 240 leading agricultural enterprises in the city, and leading agricultural enterprises at or above the provincial level only account for 1/3; there are 4,107 farmer professional cooperatives in the city, of which only 2,218 are in normal operation, accounting for 54%. Third, the agricultural product industry chain in our city is imperfect. Our city lacks an industrial chain for deep processing of agricultural products, with low added value and insufficient standardization, resulting in very few "three products and one standard" products. Due to the lack of quality certification, many products cannot be sold online.
(2) The talent adsorption capacity is weak, and the cultivation and introduction mechanism needs to be improved. First, there is a lack of local professional talents, and there are few rural e-commerce practitioners. At the same time, there is a lack of attraction for outstanding e-commerce professionals to enter our city. Second, the conversion rate of e-commerce training personnel is not high. The enthusiasm to participate in e-commerce online sales is low, and companies do not have specialized personnel to operate e-commerce sales, making transformation difficult.
(3) The circulation system is not perfect, and a complete and efficient supply chain system has not yet been formed. First, the logistics system is imperfect. The role of village-level postal logistics and express delivery points is not sufficient, and the cost of online shopping and sales for rural people is relatively high. Second, the agricultural product circulation system is imperfect. The existing wholesale markets and farmers' markets in our city are generally small, scattered and weak, which greatly reduces the efficiency of agricultural product circulation. At the same time, there is a lack of market-oriented agricultural product distribution and agricultural industry service companies, and the integration of the local agricultural product industry is insufficient.
(4) Enterprises have insufficient marketing capabilities and weak market competitiveness. Enterprises lack marketing planning, merchants lack professional knowledge and skills, and have weak resource integration, marketing skills and innovation capabilities. They are unable to create popular products and Internet celebrity products. They are at a loss in the face of the new and fast e-commerce development situation and fail to compete in the market. Under the new consumption pattern, seize the trend dividends and ride on the momentum.
2. Opinions and Suggestions
(1) Strengthen e-commerce policy guidance. Focusing on the "seven-in-one" working idea of ??organization, funds, talents, services, products, cold chain, and logistics, we will give full play to the region's advantageous industries, promote the "e-commerce station" model of Yinjiang County, and promote the upward trend of agricultural products. Incorporate the development of the e-commerce industry and the logistics industry supply chain into the city's national economic and social development plan. Improve the e-commerce policy system through talent training, subject cultivation, creation of demonstrations, online sales awards and subsidies, logistics subsidies, etc. Further clarify the responsibilities of the city, county and township levels in the development of e-commerce, and coordinate the promotion of the development of the e-commerce industry.
(2) Accelerate the construction of e-commerce system. Focusing on the seven major industries and the city's dam area of ??more than 500 acres, we will make a good cold chain development layout, improve the e-commerce supply chain of agricultural products, promote the classification and rectification of e-commerce sites, and establish and improve the integrated operation system of "pre-cooled grid sales at base sites and origins" , to promote the steady growth of rural e-commerce. Adhering to the concept of "adapting measures to local conditions, developing on demand, and integrating multiple industries", based on the upward trend of products, we will promote agricultural products from "small farmers" to "big markets", and actively build a more complete and efficient e-commerce system.
(3) Strengthen e-commerce talent training. Adopting the "theoretical case practice" training method, we regularly carry out training for traditional e-commerce enterprises, teach according to individual needs, conduct short-term intensive training, program-controlled education, and improvement education in categories, and implement practical teaching training, skills training, and comprehensive simulation internships. Improve the e-commerce technology application capabilities of trainees and increase the training conversion rate of trainees.
(4) Increase infrastructure construction. The first is to improve the logistics and distribution network.
Accelerate the establishment of a four-level logistics and distribution system at the city, county, township and village levels, support express logistics companies in establishing logistics and distribution sites in towns and villages that meet the needs of e-commerce development, and establish village-level logistics and express delivery service points. The second is to promote the construction of Internet infrastructure. Achieve full coverage of broadband networks and 4G networks in administrative villages, improve the basic conditions for e-commerce development, promote e-commerce sites to serve the full coverage of administrative villages, integrate functions such as logistics and express delivery, package sending and receiving, financial services, online shopping, etc., and turn rural online stores into agricultural products online stores An important circulation window for sales, forming an online store model of "one store leading multiple households" and "one store leading one village".
(5) Pay attention to the cultivation of the main market. First, vigorously promote the construction of large-scale agricultural online stores at the village level and create an e-commerce enterprise with Liupanshui characteristics. The second is to actively encourage innovation and entrepreneurship in the e-commerce field, provide support in terms of venues, taxes, fees, information services, etc., and implement various subsidy policies. The third is to cultivate leading e-commerce companies. It is necessary to provide targeted support to cultivate a group of leading e-commerce enterprises with new marketing models, strong industrial driving capabilities, large scale online sales, and high market recognition, so as to play their leading role. The fourth is to proactively strengthen docking with well-known e-commerce companies at home and abroad, and introduce a number of well-known e-commerce companies to set up regional headquarters or offices in our city.
(6) Strengthen the creation of publicity atmosphere. First, timely release of large-scale e-commerce activities and online product information through television, radio, posters, high-speed rail station advertisements, etc. The second is to print rural e-commerce promotional materials to embed the concept of e-commerce into products so that the masses can understand e-commerce more simply and clearly. The third is to further improve the e-commerce publicity work of all levels and departments, promote e-commerce knowledge to enter counties, towns, villages, cooperatives, and farmers, especially to create an e-commerce atmosphere at the village level to comprehensively enhance public awareness. and recognition.
(7) Focus on building e-commerce products. Increase the construction of technology extension service teams for the city's seven major agricultural characteristic and advantageous industries. Encourage the differentiated development of cities and counties, and create regional brands of agricultural products with "place names and product names" to enhance the image of the city's agricultural industry. Guided by the creation of a green corporate brand, we integrate resources to enhance product visibility and influence. Each county or district concentrates its efforts on launching 1-2 popular online products every year to improve product quality and efficiency and increase product online sales. Unify branding and packaging of local unbranded products, optimize the sorting and packaging of local agricultural products, improve relevant testing procedures, and overall enhance the recognition and popularity of our city's e-commerce products.
(8) Strengthen the incubation of agricultural products. Through sales platforms such as "Live Broadcasting", "Qianyou Nostalgia", "832 Platform" and "Yima Guizhou", it will increase the visibility and sales of Liupanshui's agricultural specialties. At the same time, vigorously promote the development of community e-commerce, encourage and support local e-commerce platforms to carry out online orders and door-to-door services in the fields of catering, accommodation, housekeeping, maintenance, cleaning, takeout, etc., explore the establishment of community express package delivery stations, and innovate community e-commerce service models .