There are three ways to apply for trademark registration: individuals, companies, and collectives. Individuals are self-employed, such as Wudalang Shaobing; I won’t talk about companies. Basically, all the brands you know have registered trademarks. Collective trademarks, such as Shaxian Snacks and Lanzhou Ramen, are collective trademarks that can be used by individuals but have no ownership rights. They are formed due to business operations. Therefore, you cannot apply in the name of a certain village. In addition, except for collective trademarks, the names of administrative units at the county level and above cannot be used as trademarks.