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zara is a brand. How should I read this brand?

Zara Beauty[?z?r?]? Zara; Zara; Sarah

1. Anne?struggled?to?help?Peter?and?Zara?with? their?prep.?

Annie tries to help Peter and Zara with their homework.

2. I've?even?seen?her?shake?Zara?when?she's?been?naughty.?

I've even seen her when Zara was naughty. Shake her hard.

ZARA is a subsidiary of Inditex Group (stock code ITX) established in Spain in 1975. It is both a clothing brand and a chain retail brand specializing in ZARA brand clothing. Extended information

ZARA launches approximately 120,000 styles of fashions in a year, and the quantity of each fashion is generally small. Even for best-selling styles, ZARA only supplies limited quantities. Often there are only two pieces of a style in a store, and they will not replenish the items once they are sold out.

Just as the limited release of stamps increases the value of philatelic products, ZARA has cultivated a large number of loyal followers through this method of "creating shortages". "Multiple styles, small batches", ZARA has achieved a breakthrough in economic scale.