The competition in the functional beverage industry has become more intense. Below, we will take stock of the brands of functional beverages in my country.

1. Dongpeng Special Drink

Dongpeng Special Drink is a functional drink under Dongpeng Beverage Group. As one of the pioneers of functional drinks, Dongpeng Special Drink has developed into a national brand well-known to consumers after years of hard work. The brand propositions of "Drink Dongpeng Special Drink when you are tired and sleepy" and "You should be awake and fight when you are young" are deeply rooted in People's hearts. In 2019, the annual shipment volume of Dongpeng Special Drinks exceeded 2.4 billion bottles, reaching 840,000 tons, which is already three-quarters of Red Bull in terms of product capacity. Currently, Dongpeng Special Drink ranks second in my country’s functional beverage market share. Dongpeng Special Drink has won the favor of consumers with its remarkable anti-fatigue effect, unique bottle packaging and youthful brand marketing.

Dongpeng Special Drink - Functional Drink

2. Red Bull

In the 1970s, the factory of Red Bull beverage founder Xu Shubiao developed A "nourishing drink" containing water, sugar, caffeine, muco-fiberol and vitamin B, named "Red Bull". "Red Bull" became very popular after being launched on the market and became Thailand's "King of Drinks" living up to expectations. In December 1995, "Red Bull" began to enter the Chinese market. It came to China from Thailand and established Red Bull Vitamin Drink Co., Ltd. to vigorously develop the Chinese market. For a time, the Red Bull brand was loved by consumers and well-known to the relevant public. In recent years, Thai Red Bull and China Red Bull have been involved in trademark disputes, which has also become an opportunity for major brands to seize functional drinks.

Red Bull

3. Lehu

As a rising star in recent years, "Lehu" is behind Red Bull and Dongpeng Special Drink. Lehu is a functional drink owned by Dali Group. The brand name is simple, easy to remember, loud and powerful. Functional drinks and sports events have a natural genetic fit. In addition to Red Bull's focus on extreme sports, Dongpeng Special Drinks continues to pay attention to football events, sponsoring the ICC, the Portuguese national team in the World Cup, etc. Lehu also combines CBA and other sports events to link up sports marketing.

乐虎

At present, functional drinks are favored by more and more consumers in my country. my country has gradually become a major consumer of functional drinks and has huge room for development. In addition to the top three functional drinks such as Red Bull, Dongpeng Special Drinks and Lehu, functional drinks are also attracting more and more brands to join the functional drinks industry, such as Mozhao, Qili, etc. The competition in the industry is becoming increasingly fierce.