On June 2nd, Huawei Technologies Co., Ltd. will officially hold the product launch conference of HarmonyOS system, and the system of HarmonyOS will be officially unveiled. With the upcoming press conference, the trademark ownership of HarmonyOS system has finally settled.
The inquiring enterprise found that the trademark of "HarmonyOS System" with the registration number of 38307327 has been transferred from Huizhou Beiqi Technology Co., Ltd. to Huawei Technology Co., Ltd.
At the same time, the trademark "HarmonyOS" is transferred, and the international classification of trademarks is website services and scientific instruments.
For a big boss like Huawei, the registered trademark will inevitably be rejected. However, Huawei also responded quickly and bought the trademark back in a short time. Now we don't have to worry about the rejection of the trademark, so we can directly use the HarmonyOS system trademark. We people who eat melons can also wait for the official appearance of HarmonyOS System.
So what are the advantages of buying a trademark over a registered trademark?
one
Time comparison
Registered trademark: about1February.
Trademark transfer: about 6 months.
Moreover, after the customer buys the trademark, he can directly use the trademark with the trademark authorization certificate issued by the original applicant.
It can be seen that trademark transfer can save time and cost. In this society where time is money and time is business opportunity, enterprises have an absolute time advantage in buying trademarks.
two
Comparison of success rate
Registered trademarks: According to official website China Trademark Network of the State Trademark Office, the success rate of trademark registration is only about 40%. Although official website "China Trademark Network" of the State Trademark Office has made the trademark inquiry system public, there is still a blind inquiry period of 1 month. At the same time, trademarks have certain similarities, so registered trademarks are risky.
Trademark transfer: the risk is very small. The transferred trademark itself is a registered trademark approved by the State Trademark Office and has been recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark approximately. To transfer a trademark, the transferor and the transferee only need to file with the State Trademark Office through an agency, and the transferee can get the trademark registration certificate and own the trademark.
It can be seen that trademark transfer greatly improves the success rate, minimizes the risk, and enables enterprises to quickly enter the branding process.
three
Comparison of the Value and Meaning of Trademarks
Registered Trademark: According to the latest statistics released by Xinhua News Agency, the total number of Chinese characters in China has exceeded 80,000, while there are only about 3,500 commonly used words. It can be seen that there are not many meaningful phrases that can be combined into names, and basically all the better combinations of Chinese characters are registered. It is very difficult for an enterprise to apply for a trademark with a good name, and most enterprises are unwilling to register a trademark that does not highlight the characteristics of the enterprise itself and products. If brand name hinders brand promotion, it will seriously affect the future development of enterprises.
Trademark transfer: According to statistics, at present, about 300,000 trademarks are idle due to the enterprise transformation of the original registrant or other factors. Generally, it can indirectly or directly represent the product characteristics and is easy to popularize.
It can be seen that it is very difficult to register a trademark that has a certain meaning and is easy to remember, and you can choose a trademark that is more in line with your own business and has your own corporate meaning.
My conclusion: Compared with registered trademarks, trademark transactions can get trademarks faster. However, due to the professionalism of trademarks, ordinary users will encounter certain difficulties when buying and selling trademarks. Therefore, when handling related business, I suggest that users can consult professional institutions before handling it.