Logo is the abbreviation of logo or trademark LOGOtype, which serves to identify and promote the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. Logos on the Internet are mainly graphic signs used by various websites to link to other websites, representing a website or a section of the website.

Vi refers to the visual identification system, which uses a systematic and unified visual symbol system. The visual identity system belongs to VI in CIS. It uses a complete and systematic visual communication system to convert abstract semantics such as corporate philosophy, cultural characteristics, service content, and corporate specifications into concrete symbolic concepts to create a unique corporate image.

Extended information:

Visual recognition system is divided into two aspects: basic element system and application element system. The basic element system mainly includes: corporate name, corporate logo, standard characters, standard colors, symbolic patterns, promotional spoken language, marketing reports, etc.

Application systems mainly include: office supplies, production equipment, architectural environment, product packaging, advertising media, transportation, clothing and uniforms, flags, signs, signs, windows, displays, etc. Visual Identity (VI) occupies a dominant position in CI systems that are widely accepted by the public.

Baidu Encyclopedia - logo

Baidu Encyclopedia - visual recognition system