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How to identify the authenticity of Kweichow Moutai

The method of identifying the authenticity of Moutai is as follows:

1. Manufacturer identification

Moutai does not jointly operate with any other manufacturers, nor does it The trademark licensing rights are shared with any manufacturer, and there has never been a first factory, a second factory, or a branch factory. Any "Maotai liquor" marked as being produced by an associated factory, the first factory, the second factory, or a branch factory is absolutely certain to be fake.

2. Registered trademark identification

The entire bottle of Moutai is affixed with the registered trademark "Kweichow Moutai", which is printed on imported 100g stencil paper and is the trademark of a 500ml bottle. Paper regulations are 90mm x 125mm. The pattern of the domestic wine trademark is divided into three parts: in the middle is a 60 mm wide white diagonal strip from the upper right to the lower left, with two black thin lines and four black thick lines at the top and bottom respectively, with the five red words "Kweichow Moutai" Caught in the middle. There is a 13 mm wide gold strip at the junction of the diagonal belt and the upper left corner, with four black characters "Famous at home and abroad" on the strip. In the upper left corner is a red color block, with a white circle with a diameter of 35 mm and a gold edge in the middle. Inside the circle are circular wheat ears from top to bottom, golden gears and a red five-pointed star pattern. There is a thin gold line where the diagonal strip meets the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Moutai Distillery", and under the white characters there are black characters "53%vol, 500ml" indicating the alcohol content and capacity. The specifications stated on the back of the bottle are 65 mm x 85 mm and are edged with a red line. There is a 10 mm wide white border around the edge. The date of manufacture is in blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.

The trademark and back sticker of the fake "Maotai" are printed on ordinary paper. The trademark specification is 100 mm x 140 mm, and the back sticker specification is 133 mm x 85 mm. The color matching of various patterns is confusing, the layers are unclear, the colors are light, and the specifications are inconsistent. Therefore, the fonts are obviously different from the real trademarks. The factory date is written in red or in other colors.

3. Identification of packaging materials

The bottle of Moutai is a milky white glass bottle, sealed with a big red threaded twist-off anti-theft aluminum cap, with five words "Kweichow Moutai" on the top White lettering, no inner stopper at the mouth of the bottle. The whole bottle of wine is wrapped with a piece of high-quality square leather and packed in a color box: the outer packaging color box is made of imported whiteboard paper and fine corrugated. The font and color on the box are consistent with the trademark and back sticker.

Fake "Maotai" bottles are sealed with white plastic caps of different shades. Some are transparent without words, and some have fake "Maotai" characters. The bottle caps are either white or red. The lids also have different wall patterns, including yellow twist-off aluminum caps, and plastic lids with twist-off yellow aluminum caps. There are several types of inner plugs: spiral type, waistline type, flat top type, etc. The outer packaging box is made of unqualified and low-quality leather paper or other materials.

4. Characteristic identification

Moutai is made from wheat, fermented eight times, and stored for two to three years before leaving the factory. Its unique indicators are that the wine is colorless and transparent, with a mellow and sweet aroma when drinking, no suspended matter and sedimentation, a prominent aroma, elegant and delicate, a mellow body, a long aftertaste, and a long-lasting aroma in the empty cup.

Fake "Maotai" is mostly counterfeited with sorghum, Baigan wine, prepared wine, etc. It is difficult to have the color, aroma and taste characteristics of Maotai wine.

2. Identify the authenticity of Kweichow Moutai from the outer packaging

First of all, you should pay attention to the exquisite printing of the packaging carton. If the surface of the carton is not smooth and wrinkled, it is extremely suspicious. Open it After the Moutai box cover, you should pay attention to the word "Maotai" printed in inkjet on the transparent plastic cap that covers the mouth of the wine bottle, and the production date and batch number printed in small characters on the side. This is a relatively special mark. The characteristic of the genuine product is that the inkjet writing is clear and not blurry, and it will not fall off when rubbed gently with your hands. The handwriting on fake products is not clear and will become blurry with just a slight rub.

The "Feitian" trademark pattern in the upper left corner of the Feitian Moutai label is an important sign to identify authenticity. The red and yellow colors on the authentic Feitian Girl streamer are very close and will not leak out of the frame. The fake ones are poorly printed and the colors often run out of the frame. In addition, the pink face, arms and feet of the Flying Girl will appear pink fluorescence when observed under ultraviolet light. After taking out the wine bottle, you should pay attention to whether the red plastic cap is tightly engaged with the bottle mouth. If it is turned at will or even turned upside down and the wine is exposed, it is suspicious.

3. Identification through landline phone inquiries, Internet inquiries, and SMS inquiries

After uncovering the surface of the double-valid Zhaoxin Logistics anti-counterfeiting code attached to the bottle cap, you can see 16 digits, through which the authenticity of the product can be accurately identified.

4. Use the identifier

When purchasing Moutai, please ask the salesperson for a special anti-counterfeiting identifier. Operate as follows:

Hold the anti-counterfeiting identifier close to your eyes, look through the anti-counterfeiting identifier, press the switch, and observe the side of the cap. Observe through the special identifier. The graphics and text on the surface of the cap cover will disappear and a rainbow will appear. shape background and yellow "National Liquor Maotai" and "moutai" text.