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Feiyue has been snapped up by people in the French fashion circle. How trendy and beautiful is it?

1. Feiyue shoes were generally welcomed by the public when they came out, because these shoes not only look good, but the most important reason is that they are light, soft, and more durable. It can be worn for a long time without any deformation. This kind of shoe is very suitable for people who practice martial arts, so it is snapped up by the French because of this.

2. In 2005, Patrice Bastian lived in Shanghai. This is both an avid sneakerhead and a martial arts fan. When he was studying martial arts, he saw the super flying shoes on the feet of monks. With great business opportunities, they began to think of ways to bring this pair of classic "little white shoes" back to France. According to Patrice, when he saw the current Leap shoes, he immediately visited the factory where the shoes were produced at the time.

3. As a result, the factory was more concerned with the processing of domestic and other big brands. It only produced a small amount of sports shoes for the local market and never thought about expanding overseas markets. Therefore, Patrice came up with a complete leap-forward transformation plan, including redesigning Feiyue's logo, reducing the original toughness and adjusting the brand positioning: targeting young people and people who love retro clothing. Patrice obtained the verbal authorization for the Feiyue trademark from Dabo Wen, and the two parties began to cooperate.

Four. Dabowen also provided Patrice with a special production line. The manufacturer, Dafu Rubber Factory, after the Dafu Rubber Factory sold the trademark rights to Shanghai Dabowen Shoes Co., Ltd., although it was only a change in the use of Yue shoes, we must be clear that Feiyue's trademark rights are Dabowen, and the exclusive right to the trademark remains It's Taifu Rubber Factory. To put it bluntly, Patrice Bastian was at least a French dealer.

So this shoe that made a huge leap in our country at that time became a shoe in the French fashion circle. It can be said that this story is also very strange.