1, Suzhou Daoxiang Village is an "old Chinese shop", which was founded in the thirty-eighth year of Qingganlong (A.D. 1773). It is one of the oldest and most influential well-known brands in the domestic food industry and is recognized as a national brand. With its profound cultural heritage, exquisite production skills and excellent quality reputation, it is known as "the master of pastry, the supreme art of cake".
2. Daoxiang Village, Beijing, in the 21st year of Guangxu reign of Qing Dynasty (AD 1895), Guo Yusheng, a native of Jinling who had unique skills and business strategy of Daoxiang Village, came to Beijing with a few guys and became the name of "Daoxiang Village South Goods Store" in Qianmen Kannonji. Since then, Daoxiang Village has settled in Kyoto.
Beijing Daoxiang Village and Suzhou Daoxiang Village are century-old shops. Its business is all southern cakes represented by Su cakes. Suzhou Daoxiang Village started at 1773, and Beijing Daoxiang Village started at 1895. In the trial of Suzhou Daoxiang Village v. Trademark Board and Beijing Daoxiang Village as a third party, Beijing Daoxiang Village also admitted that its history is not as long as Suzhou Daoxiang Village.
4. The trademark of pastry Daoxiang Village is registered by Baoding Daoxiang Village Food Factory (another Daoxiang Village). After a series of transfers and investments, this trademark finally reached the hands of Suzhou Daoxiang Village. Therefore, if there is only the word "Daoxiang Village" on the trademark of the pastry (not the store brand), it is the product of Daoxiang Village in Suzhou. Beijing Daoxiang Village has registered the word "Daoxiang Village" for cakes, but only Sanhe trademark can be registered, and the trademark of "Daoxiang Village" has been registered on surrounding commodities such as zongzi.