Internet home decoration platform

The budget for home decoration is relatively large. Find a good decoration company or decoration platform and decorate it in a good style, which will not be outdated for many years. That’s also saving money for families. So what are the home improvement service platforms? What are the home decoration brands?

It is said that the decoration of a house needs to be changed frequently, but I think a good decoration can be used for many years. After all, the budget for home decoration is relatively large, so find a good decoration company. If a company or decoration platform decorates in a good style, it will not be out of date for many years, which will also save money for the family. So what are the home improvement service platforms? What are the home decoration brands?

What are the home improvement service platforms?

1. Qijia.com - a leading brand of Internet home decoration, the largest Internet home decoration platform in China, and a one-stop solution service provider for building materials and home furnishings.

2. Tubatu - a leader in the domestic Internet decoration industry, a professional platform that launched Internet decoration services earlier, and a larger one-stop overall home decoration service platform.

3. Love Space - an early established Internet home decoration company in China, a well-known Internet decoration company, committed to realizing the home decoration industry through Internet thinking.

4. Youzhu.com - a one-stop Internet online decoration platform specializing in the research and development of Internet decoration products, and a well-known vertical Internet decoration platform in China.

5. PINGO International - a decoration company under Samsung Pingo Decoration Group that focuses on providing customized overall home decoration services and a one-stop service solution provider for overall home decoration.

6. Home Decoration e-Station - the advocate and leader of the O2O model of domestic home decoration e-commerce.

7. I Love My Home - a full-industry home e-commerce platform covering building materials/furniture/home furnishings/home appliances, and a new Internet home improvement platform.

8. Together Decoration Network - the leading domestic e-commerce platform covering decoration/building materials/furniture/home appliances and other home furnishing fields, is famous for its overall home decoration services and building materials and furniture group purchasing services.

9. Kujiale - the leading online design platform for interior decoration renderings in China, the first 3D cloud design software, and a famous creative home decoration design platform.

10. Wanlian Decoration - jointly invested and established by Vanke, a large domestic residential developer, and Lianjia ***, a well-known O2O real estate service provider.

What are the home decoration brands?

1. Xingyi Decoration

Started in 1991, it focuses on residential decoration and hotel/guesthouse/club/shopping mall/exhibition hall/office building and other public space design and A large professional decoration group company for construction. In 1998, it was registered by the Trademark Office of the State Administration for Industry and Commerce, with "Xingyi Decoration" as the brand trademark.

Xingyi Decoration is a large-scale professional decoration group company that mainly undertakes the design and construction of indoor and outdoor decoration projects of various buildings, supplemented by manufacturing furniture and selling building decoration materials, decorative crafts and furniture. .

2. Mingdiao Decoration

Shenzhen Mingdiao Decoration Co., Ltd. was founded in 1999 and officially listed on the A-share market in 2016, becoming the only two listed home decoration companies. One of the enterprises. The company's main business is to provide professional, high-quality integrated decoration services for medium and large residential customers. After more than ten years of steady development, it has become an "integrated home solutions" service provider featuring design. With design and quality as the core, material and process research and development as the driver, and talent training and informatization as the support, the company provides customers with original design, engineering construction, auxiliary material distribution, wood product customization, main material and accessories purchase, and after-sales service. Comprehensive home furnishing services.

3. GoldMantis

GoldMantis was founded in 1993 and is headquartered in Suzhou, China. After more than 20 years of development, it has formed a "decoration industry as the main body, electronics It is a modern enterprise group with business and finance as its two wings. The group has more than 100 domestic and overseas holding subsidiaries and more than 18,000 employees. It is a green, environmentally friendly and healthy company and home decoration industry group.

4. Qingzhou Decoration

Founded in 1996, it is one of the top ten home decoration brands. It integrates home decoration and decoration of public construction projects, specializing in architectural decoration design and A modern construction enterprise

Beijing Qingzhou Century Architectural Decoration Engineering Co., Ltd. is an enterprise engaged in the professional design and construction of architectural decoration. Since its establishment, the business scope has gradually expanded from home decoration to the field of decoration of public construction projects.

5. Jiuding Decoration

The company was founded in 1998 and specializes in the construction and decoration of residential buildings, villas, hotels, office buildings and other engineering buildings. The company has operations in Zhejiang, Shanghai, Jiangsu and other provinces and cities There are more than 100 branches.

Has: "Class A design first-class qualification", Asian Decoration Industry Quality Award, Asian Decoration Industry Environmental Protection Award, Asian Decoration Industry Design Enterprise, Residential Decoration Industry Quality Service Integrity Enterprise.

6. Life Home Decoration

Life Home Furnishing Group is an overall home furnishing enterprise integrating decoration design, construction, furniture, soft decoration, etc. Since its birth in December 2010, in just four years of hard work, the lifestyle brand has now covered Beijing, Chengdu, Nanchong, Guiyang, Xi'an, Kunming, Wuhan, Changsha, Hefei, Nanjing, Chongqing, Shijiazhuang, Jining, Tianjin, More than 20 first- and second-tier cities including Suzhou, Jinan, Guangzhou, Dalian, Shanghai, Shenyang, Qingdao, and Fuzhou. It is expected that by the end of 2016, the overall layout of the direct operation system in 33 first-tier core cities will be completely completed.

The above article is an answer to the two questions of what are the home decoration service platforms and what are the home decoration brands. You must read it carefully so that we will not be confused when choosing a decoration platform. After all, a lot of money is spent on decorating a house, and it is not a small expense. Today’s questions have been answered. Friends who are interested, remember to read more.

The top ten decoration websites

Among the Chinese decoration websites, Tubatu, Qijia.com, Aispace Ikongjian, and Quiet Home Decoration are the best.

1. Tubatu

Tubatu is a decoration website with an Internet home decoration platform as its core business. It was founded in 2008 and is headquartered in Shenzhen. It is a Chinese Internet decoration service The founder and leader of. At present, the platform's business areas have covered various types of house decoration and overall home improvement fields such as new houses, second-hand furniture, and tooling, and it has business outlets in more than 300 cities around the world.

2. Qijia.com

Qijia.com is a one-stop home improvement solution provider founded in 2007 and listed on the main board of the Hong Kong Stock Exchange in 2018. We have deeply created a new home decoration model that integrates online and offline. Its services cover multiple fields such as home furnishing, decoration and building materials. The platform has more than 7,500 high-quality decoration service providers and has marketing outlets in more than 290 cities around the world.

3. Ikongjian

Ikongjian is a standardized Internet home decoration brand established in 2014. It is a one-stop shop that integrates online transactions, full-process monitoring and offline experience. It is a new type of home decoration enterprise and has created a new retail model of home decoration + home appliances. The interior design provided is also designed by famous Qing masters and uses first-line main materials. The overall service is highly standardized.

4. Beiwo Home Decoration

Beiwo Home Decoration was established in 2020, formerly known as Beike Decoration. It is affiliated to the home service platform of Beike House Search, integrating design, construction, main and auxiliary materials and A one-stop quality home decoration service provider that integrates after-sales and after-sales services, focusing on providing platform users with home decoration services with high-quality after-sales guarantee and standardized construction.

Internet whole-house decoration platform

Internet home decoration is a trend, and it has been chewed up. However, in recent years, Alibaba and Tencent have proposed to embrace the industrial Internet from the consumer Internet, and the industrial Internet is extremely popular. This is a typical opportunity from the industrial Internet. Traditional enterprises have finally reached the point where they must embrace digitalization. Otherwise, sooner or later, new challengers will overturn all the obstacles that refuse to move like an avalanche. The industrial structure of the home decoration industry is also constantly upgrading and changing, and the traditional industry model structure is ushering in new changes. For the decoration industry to connect with the basic core of the industrial Internet, an information management system must be built as the core. Relying on information management software from technology companies is the first choice for building an enterprise information management system.

Choose a mature ERP management system and first establish an enterprise information management system. This is the foundation for all futures.

With the improvement of people's living standards, the public has put forward higher requirements for home decoration, especially the quality of home decoration. According to iiMedia Research data, China's Internet home decoration market reached 344.19 billion yuan in 2018 and is expected to reach 433.82 billion yuan in 2019. It will continue to grow at a high rate and will exceed 500 billion yuan in 2020. iiMedia Research data shows that 46.0% of Internet home decoration user respondents believe that the Internet home decoration service platform needs the most improvement in the number of hidden items. The Internet home decoration industry's model of relying on price advantages to gain customers has obvious drawbacks. Under the new situation, quality has become a more important core of competition, and Internet home decoration will enter the era of quality decoration. iiMedia Consulting analysts believe that quality home decoration has high requirements for design capabilities, construction capabilities, service capabilities and support capabilities. Internet home decoration platforms should improve their competitiveness under the new requirements.

The following is an excerpt from the report:

Many places across the country have introduced regulations on full residential decoration

Analysis of the business model of the home decoration industry

Home Furnishing The business model of the home decoration industry - vertical type

The business model of the home decoration industry - platform type

The scale of the Internet home decoration market will exceed 500 billion yuan in 2020

iiMedia Research data shows that China’s Internet home decoration market reached 344.19 billion yuan in 2018 and is expected to reach 433.82 billion yuan in 2019. It will continue to grow at a high rate and will exceed 500 billion yuan in 2020.

Internet home decoration has entered the era of quality decoration

The Internet home decoration industry's model of relying on price advantages to gain customers has obvious drawbacks. Under the new situation, quality has become a more important core of competition, and Internet home decoration will enter the era of quality decoration. The era of quality decoration. iiMedia Consulting analysts believe that quality home decoration has high requirements for design capabilities, construction capabilities, service capabilities and support capabilities. Internet home decoration platforms should improve their competitiveness under the new requirements.

The public opinion on “quality decoration” is relatively positive

Data from iiMedia’s big data public opinion monitoring system shows that during the system monitoring period, the value of “quality decoration” was 55.2, and the overall public opinion was positive. . iiMedia Consulting analysts believe that high-quality house decoration is the material prerequisite for enjoying a happy family life. The high-quality decoration services provided by the Internet home decoration platform provide users with cost-effective decoration plans, prompting the overall public opinion to be positive.

Dynamic Analysis of China's Internet Home Decoration Quality Home Decoration Layout

More than half of Internet home decoration users have a monthly income of more than 5,000 yuan

iiMediaResearch data shows that the monthly income is more than 5,000 yuan Internet home improvement users account for more than 50%, among which users with a monthly income of more than 10,000 yuan account for 21.0%. iiMedia Consulting analysts believe that as Internet home decoration platform services are further improved and developed towards quality, more high-end users tend to use Internet home decoration services, and the proportion of high-income people continues to expand.

Internet home improvement users are most satisfied with customer service

iiMedia Research data shows that in 2019, home improvement user respondents were generally satisfied with Internet home improvement services, and the highest level of satisfaction was with customer service. iiMedia Consulting analysts believe that compared with traditional offline home decoration services, the advantages of Internet home decoration are that it can integrate richer decoration resources and connect with users throughout the service process through the Internet platform. Therefore, users in customer service, design and other aspects Satisfaction is high.

Internet home decoration users are most satisfied with the design compliance during the delivery process

iiMedia Research data shows that in 2019, Chinese Internet home decoration users were most satisfied with the delivery process of Internet home decoration services. Design, satisfaction level reached 7.43.

Over 40% of Internet home improvement users hope to solve the problem of too many hidden items

iiMedia Research data shows that 46.0% of Internet home decoration users believe that the Internet home improvement service platform needs to be improved most. There are many hidden additions.

iiMedia Consulting analysts believe that as the Internet home decoration platform achieves brand development, a series of problems such as many invisible additions, poor after-sales service, and opaque prices will have a greater negative impact on the reputation of the home decoration platform than that of traditional home decoration companies. Internet home decoration platforms should strengthen information transparency and form unified service specifications and processes to enhance the experience of home decoration users.

Home decoration users believe that service traceability is the most important in the after-sales process

iiMedia Research data shows that Internet home decoration users surveyed believe that the most important thing about after-sales service is that when users have disputes with home decoration, they can Inquire about the entire service process through the home decoration platform. iiMedia Consulting analysts believe that since home decoration is a low-frequency and high-priced service, users attach great importance to the traceability of home decoration services. Compared with traditional home improvement companies, Internet platforms can improve service traceability and improve user rights protection by building an order tracking system.

There is an urgent need to establish a construction standard system for real-time monitoring to ensure service quality

iiMedia Research data shows that nearly 40% of Internet home decoration users surveyed believe that the most important thing to ensure the service quality of Internet home decoration is to establish Real-time monitoring of construction standards system. iiMedia Consulting analysts believe that Internet home decoration companies should pay attention to establishing a construction standard system. On the one hand, it provides a visual basis for construction acceptance, and on the other hand, it can also improve construction efficiency and construction quality.

Qijia.com: "SSF Strategy" creates a new industry ecology

"SSF Strategy" is the annual blockbuster strategy released by Qijia.com. "SSF" means to deepen the construction of ecological supply chain system, deepen the construction of home decoration informatization, and deeply explore the ecological financial scenarios of home decoration. At present, Qijia.com is gradually promoting the "SSF strategy" across the country to empower the decoration industry. Through the "SSF" trinity, it is helping decoration companies to achieve revenue exceeding 100 million. It is driven by informatization to fill the technical shortcomings of decoration companies and uses the supply chain as the starting point. Promote brand profit appreciation.

Qijia.com: "Both ends" work simultaneously to fully open up the ecological empowerment

Qijia.com will work simultaneously on both the merchant side and the user side to fully open up the ecosystem Empowerment. Qijia.com uses Internet technology to provide users with one-stop home decoration solutions and conducts comprehensive development through "one-stop service, multiple brand operations". Qijia.com emphasizes its technological innovation capabilities and industrial integration capabilities, deeply develops products, services, and supply chain construction, attaches great importance to user protection, comprehensively empowers decoration companies, strives to improve their quality delivery capabilities, and focuses more on the development of the platform ecosystem.

Qijia.com: Successfully listed in 2018, performance grew steadily

Data show that Qijia.com’s turnover gradually increased from 2015 to 2017. On July 12, 2018, Qijia.com was officially listed on the main board of the Hong Kong Stock Exchange, becoming the first home decoration vertical platform.

Qijia.com’s online public opinion tends to be positive

Data from iiMedia’s big data public opinion monitoring system shows that during the system monitoring period, Qijia.com’s opinion value was relatively positive, reaching 51.7, and its Internet popularity Mainly concentrated in Guangdong, Guangxi and other southern China regions.

The users of Qijia.com are mainly young male users with high incomes

Data from iiMedia Polaris Internet Product Analysis System shows that 51.5% of Qijia.com users are male, and more than half of the users 57.63% of users are under 30 years old and have a relatively high income level, with a monthly income of more than 5,000 yuan.

Tubatu: “Smartness” makes living better

Tubatu’s Internet popularity is concentrated in South and Central China

Data from iiMedia’s big data public opinion monitoring system shows During the system monitoring period, Tubatu’s voice value data was 49.8. The overall public opinion was neutral, and its network popularity was evenly distributed in South China and Central China.

Tubatu users are mainly young men, and their consumption level is above average

iiMedia data shows that 56.7% of Tubatu users are male, and 61.36% of users are in the Users under 30 years old, with a relatively high income level, and a monthly income of less than 5,000 yuan account for 51.53%.

Qijia.com’s user base has grown steadily, while Tubatu’s monthly active user growth rate has declined

iiMedia data shows that in the fourth quarter of 2018, Qijia.com and Tubatu’s monthly active users User growth rates were 15.13% and 4.98% respectively. Qijia.com's user base has grown steadily, while Tubatu's monthly active user growth rate has declined.

Development trends of the Internet home decoration industry

Internet giants will join the competition in the home decoration business

With the increasing market acceptance of Internet home decoration, there will be more More consumers choose Internet home decoration products. The overall trend of the Internet home decoration market is improving and it is still a blue ocean with huge potential. Therefore, Internet giants have begun to extend their tentacles to the Internet home decoration market and include the home decoration market in the construction of corporate ecosystems. Since Internet giants have traffic advantages and platform management experience, their participation will inevitably increase competition in the Internet home decoration industry and have an impact on the existing Internet home decoration market.

Home decoration platforms will extend their business and innovate monetization methods

The leading Internet home decoration platforms have formed a relatively mature market scale, and they are gradually extending their business, making the platform's business It is more diversified and can cover more aspects of home decoration consumption. In addition to providing materials, home decoration and information, it will also further include various services such as financial loans. In the future, more home decoration platforms will expand their business, further enrich the home ecological environment, innovate monetization methods, and improve profit models.

Quality decoration has become an inevitable trend in the development of Internet home decoration

As a high unit price and low frequency consumer activity, quality problems are difficult to appear in a short period of time. There are still irregularities and irregularities in existing Internet home decoration. Due to the pain points of opacity and difficulty in ensuring quality, quality home decoration that emphasizes user experience will become an inevitable trend in the development of Internet home decoration. Internet home decoration companies should pay attention to the individual needs of users, improve design capabilities, control the quality of decoration, and provide users with quality-assured decoration services.

Smart home decoration helps improve the quality of Internet home decoration

Smart home decoration is the systematic integration of smart homes, smart home appliances and other smart devices to upgrade the home space based on the user's specific life scenarios. Provide users with smart living space. Intelligent, convenient and systematic smart home decoration will become an important development direction of Internet home decoration quality and help improve the quality of Internet home decoration.

The strength of design and decoration will become the core of competition for quality home decoration on the Internet

With the continuous promotion of policies, the proportion of fully furnished houses has been expanding, the demand for hard decoration has dropped sharply, and the competition among Internet decoration platforms has Will focus on design and decoration capabilities. On this basis, the Internet platform will strengthen cooperation with designers to provide users with decoration services that have a more sense of design, reflect humanistic care, and are warm and comfortable.

Renovation of second-hand houses and market sinking will become the future development trend of Internet home decoration

The policy of full decoration delivery will first be implemented in more economically developed areas. In such markets, the Internet Home decoration will mainly be soft decoration; for the renovation of second-hand houses and in third- and fourth-tier cities and below, Internet home decoration companies still have large room for development.

I am not very optimistic about the Internet home decoration model. To sum it up in one sentence, China's Internet home decoration is likely to require "getting up early and catching up late."

1. Get up early for Internet home decoration

Around 2008, the success of Taobao ushered in a situation of "letting a hundred flowers blossom and a hundred schools of thought contend" in China's e-commerce, and vertical businesses emerged in many fields. Similar e-commerce platforms, such as Jumei Youpin, which sells cosmetics, Haolemai, which sells shoes, and Maibaobao, which sells bags. The home decoration industry is no exception. Qijia.com and Tubatu are the earliest early adopters.

Because e-commerce cannot be seen or touched, there are problems with consumer trust and service difficulty. Some high-priced and difficult-to-serve products can only be solved as consumption matures and technology advances. Home decoration should be the most difficult category for e-commerce to cover due to difficult service and opacity, and it should have exploded in the fifth wave. Due to the premature launch of Internet home decoration in China, it went against the path of popularizing the e-commerce category. Many companies disappeared before the market matured.

2. Catch a late episode of Internet home decoration

In 2015, with the maturity of online shopping and the advancement of mobile Internet-related technologies, many entrepreneurs and investors believe that Internet home decoration Spring is coming, so another swarm of swarms flooded into the market. In 2015, the financing of Internet home decoration companies increased from 41 in the previous year to 123. As a result, 2015 was regarded as the first year of Internet home decoration.

In 2016, industry financing dropped to 91 transactions.

In 2017, there were only 19 transactions.

In 2018, more than 100 Internet home decoration platforms went bankrupt one after another.

Although Qijia.com, a leader in Internet home decoration, was successfully listed in 2018, its market value has continued to decline, with only HK$3.5 billion remaining today, and its past financing has reached nearly US$200 million.

Why is the development of Internet home decoration so difficult? The fundamental reason is that online Internet platforms cannot change the shortcomings of offline home improvement products such as non-standardization, information asymmetry, opaque charges, and difficult service.

Therefore, the breakthrough point for innovation still lies in improving standardization, and based on this, realizing the transformation of information symmetry, transparent charging, and modular service. Currently, some companies are trying it and have achieved initial success, respectively. It is the complete decoration mode and the whole house customization mode.

1. Complete decoration model

Starting from the upstream real estate sector in the home decoration sector, and cooperating with real estate developers to develop model houses, etc., to provide buyers with a one-stop solution from hard decoration to soft decoration. Complete installation services.

The core of this model is to provide relatively standardized home improvement package services to batch users through real estate channels. The representative company is Aijia Life, founded in 2015, with sales exceeding 10 billion yuan in three years. In addition, some real estate giants have also launched their own integrated platforms, such as Hengda’s Chengjia and Vanke’s Beautiful Home. With the advancement of finely decorated housing policies, this trend will accelerate.

2. Whole-house customization model

Start from the customization of the next step in the decoration process, and penetrate upward with the help of large-scale stores, salesmen and designers of customization enterprises to provide a one-stop Style whole house customization, such as Shangpin Home Delivery, Oppein, Sophia, etc.

The core of this model is that customization giants generally have strong digital capabilities and have the foundation to upgrade to a platform. Furthermore, the customization link is usually the most important link in the entire large home consumption, which can fully attract traffic. The most important thing is that the customization giant has achieved rapid expansion in scale through the relative standardization of customized products. Now it is logical to package decoration into customization and relatively standardize it. Relying on strong offline channel control, it will greatly improve the shortcomings of home decoration.

Facing the upstream grab-and-go model that starts from real estate and the whole-house customization model that relies on large-scale offline channels to penetrate upwards, Internet home decoration can be said to be struggling to survive, and the future prospects are really worrying.

In the final analysis, this industry still depends on the service level. Now a number of new platforms have emerged in the field of furniture delivery and installation, such as Yuntuo Alliance, which specializes in the vertical field of furniture delivery and installation.

Decoration Network

Among the Chinese decoration websites, Tubatu, Qijia.com, Aispace Ikongjian, and Quilt Home Decoration are the best.

1. Tubatu

Tubatu is a decoration website with an Internet home decoration platform as its core business. It was founded in 2008 and is headquartered in Shenzhen. It is a Chinese Internet decoration service The founder and leader of. At present, the platform's business areas have covered various types of house decoration and overall home improvement fields such as new houses, second-hand houses, and tooling, and it has business outlets in more than 300 cities around the world.

2. Qijia.com

Qijia.com is a one-stop home improvement solution provider founded in 2007 and listed on the main board of the Hong Kong Stock Exchange in 2018. We have deeply created a new home decoration model that integrates online and offline. Its services cover multiple fields such as home furnishing, decoration and building materials. The platform has more than 7,500 high-quality decoration service providers and has marketing outlets in more than 290 cities around the world.

3. Ikongjian

Ikongjian is a standardized Internet home decoration brand established in 2014. It is a one-stop shop that integrates online transactions, full-process monitoring and offline experience. It is a new type of home decoration enterprise and has created a new retail model of home decoration + home appliances. The interior design provided is also designed by famous Qing masters and uses first-line main materials. The overall service is highly standardized.

4. Beiwo Home Decoration

Beiwo Home Decoration was established in 2020, formerly known as Beike Decoration. It is affiliated to the home service platform of Beike House Search, integrating design, construction, main and auxiliary materials and A one-stop quality home decoration service provider that integrates after-sales and after-sales services, focusing on providing platform users with home decoration services with high-quality after-sales guarantee and standardized construction.

Websites of decoration company cooperation platforms

The top ten decoration websites include Tubatu, Qijia, Dayu Decoration Network, Ai Space, etc. Among them, our Tubatu can be said to be the largest one-stop decoration platform in China. It cooperates with more than 110,000 decoration companies and has a team of millions of designers.

Owners in need can click here for decoration quotation consultation. 1-to-1 service: enter the area and get a free estimate.

1. You can decorate first and pay later: different from the industry. As for the payment model, there is a fund custody function on the Tubatu platform to keep the owner's funds. Payment will be made after the decoration company completes certain milestones, which restricts the decoration company to improve the quality of decoration and speed up the progress.

2. Independent quality inspection service: help owners check and accept construction quality, ensure project quality, and eliminate hidden dangers. Because decoration is different from mobile phones and TVs. If there is a quality problem, the cost of repairing it is very high, and it will directly affect daily life, so we must control the quality. There is no need for ordinary people to become decoration experts for something that only happens once every ten years or more. The best choice is to find a professional to help us take care of it.

3. Fidelity of decoration materials, high bargaining power, and prices lower than the market price: some are invisible to the naked eye, such as wires, water pipes, sediment, etc.; some are visible to the naked eye, such as paint, floor tiles, etc. . This is the easiest place to hide tricks during the decoration process. Tubatu is now integrating the materials used by decoration companies on the platform to provide real materials. If there are no professionals around to guide you when purchasing, it is easy for problems to occur and failure to monitor.