Introduction to the top ten fashion brands in the world (6)

Burberry: strong British color

(1) Founder: Thomas Burberry )

(2) Registration place: Basingstoke, England (1856)

(3) Designer:

①1856-1926 Thomas ?Burberry Company

The Burberry Company was founded in 1856, specializing in the production of wind and raincoats

②After 1926, it became a group of designers

(4) Brand line:

①Burberry: Clothing

②Prorsumhorse: Accessories and others

(5) Category: Gabieding Raincoats, women's clothing series, cosmetics series, sewing equipment, fine food, children's clothing, bags, watches, etc.

(7) Brand identification: burberry

Brand legend, typical British tradition Style brand --- Burberry

The famous magazine "Men's Wear" well summarized the performance characteristics of Burberry clothing: "Burberry clothing can best withstand cold wind, hot wind, rain, and storms. Clothes can create a good human body environment in cold climates.

Burberry is an old British clothing brand. In 1835, Thomas Burberry designed a waterproof coat and called it "Gabie". "Ding", named "Burberry" because of Edward VII's habitual command "Give me Burberry".

Early hunting and fishing clothing must have ideal weatherproof effect. It can withstand considerable wind and rain while having good breathability. Burberry clothing meets this requirement and provides excellent wearing performance.

After the invention of the automobile, Burberry immediately launched driving wear. Men's and women's clothing, whether it is an open car or a closed car, Burberry can adjust itself to suit the tastes and styles of different people.

In fact, it satisfies customers' "taste and style". "Style requirements" is the source of Burberry design. The traditional "Burberry grid" and "New Haus grid" are registered and protected by the British Trademark Office and have been widely used in Burberry design. The series of accessories, bags, cosmetics and watches made in Switzerland under the trademark prorsum horse are also typical Burberry style features.

Today, Burberry, this. The typical traditional British style brand has become a household name in the world. It is like a warrior in armor, protecting the clothing culture of the United Kingdom!

Introduction to the top ten fashion brands in the world (7)

Renoir in the fashion industry: KENZO

The diplomatic fashion stage has long been monopolized by Europeans and Americans with sharp noses and deep eyes. Once upon a time, several designers from the eastern island country of Japan came with them. A little mysterious, a little unpredictable, and standing at the center of the stage with a shocking surprise. Ready-to-wear designer TAKADA KENZO is one of the outstanding ones. The success of this group of Asian designers with black hair and eyes has not only breathed a fresh and profound oriental wind into the European and American culture, but also given great encouragement and encouragement to the fashion industry colleagues who are "fighting" in the East. With confidence, they opened up a road from the East to the "Fashion Age".

TAKADA KENZO is well known to the world for the popularity of its eponymous brand "KENZO". This humble and humorous artist with a bright smile and thick baby-like hair also experienced dark and difficult days on his way to success in Paris, but his works have never been sad at all. Just like Renoir's paintings, there are only happy colors and romantic imagination. He is therefore known as the "Renoir of fashion".

Footprints of success

In 1939, KENZO was born into a middle-class family in Himeji, Hyogoike District, southern Japan.

When he was young, because he was not satisfied with the constraints of traditional habits and the learning scope defined by his parents, he came to Tokyo alone and studied at the only fashion school in Japan at the time. At that time, there were very few men engaged in the sewing industry in Japan, and KENZO was the only male student at the fashion school. Perhaps it was this unruly character that dared to challenge tradition that became the "motivating force" for KENZO to continue to explore and develop in the clothing industry. ".

In 1964, the Japanese government acquired land to build a stadium in preparation for the Tokyo Olympics. With a relocation fee of 350,000 yen, he bought a boat ticket to Marseille and took a step forward. The first step in the world. Prior to this, KENZO had accumulated considerable design and operation experience in China. He had won the "Japan Fashion Design Award" in 1960 and had long-term experience in designing women's clothing for department stores.

In 1965, KENZO began the long dreamed journey to the West. The cargo ships continued to load and unload cargo at many ports around the world. During the docking period, KENZO was able to come into contact with major ethnic groups and different cultures in the world. , different styles opened his eyes. The strong exotic flavor in KENZO clothing comes from that experience.

He originally brought five suitcases with him on the ship, which were filled with his proud works over the years. He originally wanted to use these things to show off in Paris, but through this trip, he re-evaluated After these works, he resolutely threw away all the design works in Hong Kong along the way. When KENZO arrived in Marseille, it was winter. He did not know French and was penniless, and he had a difficult time. Later, he moved to Paris, where he rented a house as small as a toilet. In the most difficult days, in order to make a living, he even made a living by shearing other people's dogs. Despite this, KENZO never stopped pursuing fashion. He continued to send his works to various clothing magazines and clothing companies. Finally, KENZO sold more than a dozen works through ELLE. Since then, KENZO's design career in France has taken a turn for the better. In April 1970, KENZO opened his first store on GALERIE VIVIENNE in Paris, adjacent to Notre Dame de la Victoire. This was a new step in his life. Using the paint skills he learned while working, he spent three months creatively painting his favorite post-impressionist master Rousseau's "Jungle Dream" on the walls, steps, and ceilings, and named the store "Japanese Jungle." . After that, he also named his brand JUNGLE JAP "Japanese jungle" and JUNGLE KENZO "KENZO in the jungle". His advertisements are also all in the jungle background, and his "jungle complex" is everywhere reflected in his life and design.

In August 1970, KENZO organized its first small fashion show in an alley near his store. Although the venue was simple, with only a dozen visitors, it attracted the editor-in-chief of "ELLE" to come and watch, and received great appreciation from him. So in November KENZO's work was put on the cover of "ELLE". After that, his fashion paintings were often published in fashion publications, and the clothes he designed began to gain popularity. Since then, KENZO has embarked on the journey of his fashion career.

In 1971, the fashion brand he designed with the trademark "Japanese Jungle" was sold to the United States as the latest Paris fashion product. The unique taste and unique design style of the trademark were refreshing and caused a sensation in the United States. And it is widely accepted by American consumers who are keen on new things.

In the early 1970s, under the impact of anti-traditional cultural concepts and values, high-end fashion stores serving ladies were in decline and closed down one after another. And miniskirts and bell-bottoms became popular. At this time, KENZO uses bright and lively colors with strong contrasts, rich and ubiquitous floral patterns, highly imaginative matching methods, comfortable and free wearing feelings, international design ideas that are not restricted by geographical areas, and the works are full of The relaxed and cheerful atmosphere is an eye-opener for everyone in the world, and it also makes KENZO grow and develop at an amazing speed.

Master of Color Mixing

KENZO is good at playing with colors, and its sensitivity to color is very precise. It has been unanimously recognized and has created a distinct and easy-to-identify image of KENZO. It is really difficult to control the proportion of bright and bright red, green, orange, yellow, purple and other high-saturation colors on a piece of clothing at the same time. It is necessary to find the most appropriate release ratio of each color without being gaudy. , looking at the top international designers, there are only a few people with this skill.

The most commendable thing about KENZO is the use of floral patterns in clothing, which is also his favorite pattern choice in design. Every season, he uses different techniques to show the charm of flowers. Because in the premise of design, KENZO always takes the youthful and pure appearance of girls as the starting point, and flowers can best express the passion and clarity of blooming life, and become the best interpretation symbol without thinking. All flowers show abundant vitality when they are in full bloom. It is revealed without reservation, full of vitality and joy.

“Collector of Art”

In his more than 20 years of design career, KENZO has always insisted on integrating various national cultural concepts and styles into his designs. He calls himself "A collector of art", but he is also a multicultural fusion person. China’s traditional Chinese casual clothes, various printed and dyed fabrics from East Asia, Romanian farmers’ aprons and blouses, Spanish matador’s short coats, Indian “saris”, large blankets of nomadic people in the Hehan region of North Africa, Northern Europe and Scandinavia The region’s thick sweaters all provide inspiration for KENZO’s creations. He boldly absorbed the characteristics of various ethnic costumes, broke the traditional over-dry and balanced design, and made full use of the combination of flat composition and straight-line cutting of oriental ethnic costumes to form a loose and free dressing style. At the same time, he used high-purity color fabrics and free matching of multiple colors. The way the group dresses is even more unique to KENZO. At the same time, painting art and popular culture also influence KENZO's design. The strong pursuit of creativity also enables KENZO's design to present the diversity and breadth of themes. For example, he was influenced by Monet's painting "Water Lilies" and designed vests and suits with water lilies as the pattern. He also learned a variety of clothing matching techniques from Japanese Ukiyo-e. He is like an "artistic sponge", absorbing various cultural materials, and then fully integrating them with modern fashion through his genius association, turning out colorful works full of fun and spring atmosphere.

Introduction to the top ten fashion brands in the world (8)

Givenchy: International Fashion Giant

When you think of Audrey Hepburn’s elegant and beautiful look in your mind When you look at her figure, do you know that behind that classic image, there is a famous designer named Givenchy who has been tailoring her image for more than 40 years. In 1952, fashion designer Xuberl de Givenchy founded Givenchy, a fashion store named after his surname, in Paris.

In 1952, the brand Givenchy was officially born in France. It was named after its founder and first chief designer Hubert de Givenchy, and its logo It is a deformed combination of four "G" letters. For decades, this brand has maintained an "elegant style" and has become almost synonymous with "elegance" in the fashion industry. Givenchy himself always had an elegant demeanor and a refreshing appearance on any occasion, and was therefore known as the "gentleman of the fashion industry". It was not until July 11, 1955, that Givenchy showed up after his last high fashion show. Announcement of the withdrawal of this show will be unprecedented and unforgettable, "fashionable, simple, feminine" - people relive the style essence of this brand over the years in the lively and elegant female images he created.

In 1953, Givenchy began designing costumes for Hollywood movie stars and received unprecedented popularity.

Two world-famous women, Audrey Hepburn and Jackie Kennedy, interpret Givenchy’s classic design style: a model of refinement and elegance.

Givenchy began to receive international attention when Audrey Hepburn appeared in the famous film "Sabrina" wearing a white dress designed by him. From 1953 to the 1990s, Audrey Hepburn's evening gown has always been a symbol and symbol of Givenchy clothing.

When President John F. Kennedy was assassinated, the world noticed that the grieving Kennedy family were all wearing Givenchy clothes. Jacqueline Kennedy specially ordered a Givenchy dress for her funeral and had it flown over from Paris. It is said that at that time, the Givenchy studio had personal clothing samples for each woman in the Kennedy family.

In 1955, Givenchy began to design non-matching women's clothing and introduced Oron fiber (polyacrylonitrile short fiber) into women's high fashion.

Time flies by. Today, Givenchy, known as the "Fashion Giant", not only represents fashion, but has also extended to the fields of wonderful makeup, skin care products, perfumes, and home furnishings.

Givenchy has always been regarded as a symbol of elegance, nobility and sophistication. Inheriting the brand's prestigious traditional design style, the 2005 spring and summer men's collection adds new elements to the design: modern and confident masculinity. Chic fabrics and exquisite production techniques are used to recreate contemporary menswear designs. The entire series uses black, light blue and gray tones, embellished with pure and bright summer white; the lining is made of single, bright, The intense dark red color conveys Givenchy’s enduring refined elegance.

The world's top ten fashion brands (9)

Valentino: an exclamation point of eternal elegance

Valentino is recognized as one of the most important designers and innovators in the history of fashion. one. From his unforgettable first fashion show in Piazza Pizzi in 1962 to receiving the Lifetime Achievement Award from the Council of Fashion Designers of America in 2000, Valentino's creative and entrepreneurial career became an important part of the Italian fashion scene. His name stands for imagination and elegance, modernity and timeless beauty.

The story of this genius fashion designer begins when he was in his teens, when he left his hometown of Voghera, Italy, to study fashion in Paris. It was during his time in the European capitals of culture and fashion that Valentino honed his connoisseurship and innate talent, working alongside Jean Dessès and Guy Laroche.

In the early 1960s, he moved to Rome and opened his first studio. This was a golden period, when "La Dolce Vita" (meaning debauchery) was prevalent and Hollywood stars filled the city, symbolizing the coming of the classical era later on. In this turbulent and passionate era, some new characters gradually emerged, and a talented fashion designer began to emerge. This was the beginning of Valentino's rise in fame.

In the mid-1960s, Valentino had become the undisputed master of Italian fashion design. In 1967, he won the Neiman Marcus Award, which was equivalent to the Oscars in the fashion industry at the time. By that time, Begum Aga Khan, Farah Diba, Jaqueline Kennedy Onassis, Liz Taylor, Marella Angelli and Princess Margaret were already his regular customers and friends.

Valentino was the first to use monograms as decorative elements. The most typical one is the "White Series" in 1968. His "V" began to appear on clothing and accessories, even on belt buckles. It was these pioneering ideas that changed the history of fashion. In the 1970s and 1980s, Valentino became the first haute couture designer to launch both men's and women's ready-to-wear. He went on to open boutique clothing stores in Rome and Milan, the United States and the Far East, and successively signed international sales licensing agreements for the clothes he created. Valentino is a world leader in using world-class videographers to design and promote advertising.

For this achievement he received two of Italy’s highest honors: the title of “Grande Ufficiale dell’Ordine al Merito” in 1985 and the title of “Cavaliere del Lavoro” in 1996. (Italian)

When the Metropolitan Museum of Art in New York held its first fashion exhibition in 1982, it held a Valentino fashion show. In the same year, Franco Maria Ricci published a special album of Valentino portraits, the first dedicated series.

In 1984, the Italian National Olympic Committee commissioned Valentino to design official uniforms for athletes participating in the Los Angeles Olympic Games.

In February 1990, Valentino and his long-term partner Giancarlo Giammetti, together with their sponsor Elizabeth Tayor ***, established L.I.F.E., a charity to help people suffering from HIV.

VALENTINO brand style

No matter when or where, VALENTINO is always the graceful incarnation of luxury and elegance, filled with dreamy visual metaphors. Once integrated into peaceful real life, It turns into the perfect unity of personal senses and social emotions.

For more than 40 years, she has spread the dream in the hearts of thousands of consumers - being fascinated and even intoxicated by the charm of VALENTINO's eternal romanticism.

VALENTINO's high-end women's clothing is undoubtedly the full embodiment of its aesthetic concept, and it is also the source of design inspiration and creativity for the entire VALENTINO series, from ready-to-wear, accessories to perfumes.

VALENTINO haute couture means luxurious quality, sophisticated tailoring, beautiful details and accessories: it represents the highest level of Italian ready-to-wear art and manufacturing: adhering to unparalleled traditional concepts while having an understanding of current trends. Unique understanding and interpretation, thus achieving the integration of VALENTINO ready-to-wear classics and top fashion. For more than 40 years, VALENTINO has maintained its consistent stable development trend, and has shown increasingly rapid growth in recent years. Almost every classic design launched in history has become a coveted collection by consumers around the world. The Jackie long dress designed for the former first lady is known as the "timeless classic" of the VALENTINO series. It is also the best example of the VALENTINO phenomenon.

At the same time, the jewelry series derived from the clever combination of unique materials, prints and classic high-fashion elements has also achieved significant success.

VALENTINO fashion has established a long-lasting charming fashion coordinate for people's daily life. VALENTINO's mark - red and V-shaped logo, has become the eternal symbol of the brand. VALENTINO red = 0% cyan, 100% red, 100% yellow, 10% black.

In the magical world of VALENTINO fashion, VALENTINO red stands proudly at its core, a symbol of boldness, romantic lyricism, emotional freedom and feminine femininity. VALENTINO red, which is widely used in design, is a subtle color and a keen expression. It is a summer girl wearing a red cotton dress.

She originates from Spain, but also from China...

V is VALENTINO's unique fashion face - it began more than 40 years ago, announcing the birth of VALENTINO style, although she was not yet known as such at the time. Generally well known and followed in today's fashion world;

V is a mark widely used in a range of products including prints, fabrics, jacquards, prints, jewelry, fasteners, pins and watches;

V is the identification mark;

V is VALENTINO...

VALENTINO brand introduction

For a long time, Valentino Fashion Group has been a leader in the world The top luxury goods industry has always played a very important role, and its products are rich and diverse, covering all aspects of men's and women's clothing, accessories, shoes, etc.

In the extremely high-end high-end luxury goods industry, few brands can achieve the international reputation enjoyed by Valentino Fashion Group. Valentino Fashion Group offers a portfolio of complementary brands with solid global presence, excellent brand recognition and high product acclaim.

Now the group has divided its business into three parts, covering all elements of the fashion industry and providing a wide range of designs and products.

Valentino Spa, mainly provides prestigious brands such as Valentino, Valentino Garavani, Valentino Roma and R.E.D. Valentino

In addition to licensed brands Marlboro Classics and M Missoni, it also operates its own brands Uomo Lebole and Principe

Valentino Fashion Group operates 1,298 single-brand boutiques and 127 directly operated stores in more than 100 countries.

In 2004, the group's turnover was close to 1.55 billion euros. Its directly managed companies and branches are located in 21 countries around the world, with more than 8,000 employees.

Top Ten Fashion Brands in the World (10)

Hugo_Boss: Elegant German Style

Origin: Germany

Historian ：Hugo Boss

Registered place: Metzingen, Germany

Brand line: Hugo Boss

The brand is divided into Boss Hugo Boss, Hugo Hugo Boss, and Baldessarini Hugo Boss markets three brands; it specializes in men's and women's clothing, perfumes, watches, and other accessories.

HUGO BOSS has a pivotal position in the international fashion industry. It is a classic German brand. It was founded by Mr. Hugo Boss in 1923. It initially started by producing work clothes, waterproof clothing, raincoats and uniforms. Its design And the image began to be very masculine, starting with calm men's clothing, and in 1972, it officially entered the fashion industry. The business philosophy that HUGO BOSS has always advocated is: to create a professional image for successful people.

HUGO BOSS in It occupies a decisive position in the international men's clothing market, which can be strongly proved by its marketing channels in more than 80 countries around the world.

HUGO BOSS does not advocate designer style, but completely delivers a masculine advertising image to convey a popular male clothing style.

Hugo_Boss (Hugo_Boss)

This German brand that emerged in the 1970s is very masculine in both design and image, and it is the kind of brand that does not wear makeup or excess. The jewelry pays great attention to the male image recognized by society.

This brand was founded by HUGO BOSS in 1923. It started by producing work clothes, waterproof suits, raincoats and uniforms. It was not until 1972 that it officially entered the fashion industry. HUGO BOSS men's clothing has a complete series of products and is the standard model in the minds of many middle- and senior-level executives. Moreover, in terms of quality and workmanship, it maintains the first-class standards of Europe's largest men's clothing manufacturer.

The HUGO BOSS brand is divided into three brand marketing: boss hugo boss, hugo hugo boss, and baldessarini hugo boss.

HUGO BOSS is still the company’s core brand, focusing on office suits. hugo hugo boss is specially designed for men with a keen sense of fashion. baldessarinil hugo boss targets men with extraordinary taste and strict requirements.

Hugo Boss, the founder of the BOSS brand, registered the brand "hugo Boss" in Metzingen, Germany in 1923 and began to mainly produce work clothes and uniforms. In 1948, men's and children's clothing lines were launched. The company began to launch high-end ready-to-wear series in the 1960s. At that time, the brand's decision-makers were inspired by their favorite mid-priced Pierre Cardin ready-to-wear, and found the market positioning of BOSS from Germany and then to the European market, targeting white-collar workers. The middle class designed and produced small-batch, high-quality, high-grade and affordable clothing and soon became successful, and the BOSS brand went global. Today, the image of BOSS is associated with the professional white-collar class. This is probably something that BOSS, which mainly produced work clothes in the 1920s, did not expect when it started its business.

In terms of business strategy, the sales points of each brand are also different according to the characteristics of its brands. boss hugo boss is mainly sold in high-quality men's clothing retail stores; hugo hugo boss sells some fashionable clothing; baldessarini hugo boss sells high-end luxury men's clothing stores as its sales points. In the German market, they will withdraw as quickly as possible from some retailers (stores) that are not suitable for Boss's latest popular image, and would rather suffer losses than downgrade the brand. This strategy has been generally successfully applied.

The three brands of HUGO BOSS, BOSS, HUGO and BALDESSARINI, respectively represent three different temperaments and life beliefs. Whether it is clothing, leather goods or glasses, they all adhere to this classification. After achieving success in the clothing kingdom , HUGO BOSS began to enter the perfume world in the early 1980s. Its perfume products still follow these three series.

Mr. Bruno Saelzer, Chairman and CEO of HUGO BOSS Group, said: "The Chinese market has always been our global The most encouraging part of the strategy. By the end of 2004, HUGO BOSS will have a total of 60 international fashion brands in 30 major cities in China, including Shanghai, Beijing, and Guangzhou. HUGO BOSS's men's and women's ready-to-wear clothing has always been loved by people around the world for its elegant taste, extremely modern design and impeccable quality. Today, the HUGO BOSS brand has long become a symbol of fashionable clothing in people's minds. synonymous with the brand and has always played a leading role in the international fashion arena.

Logo Interpretation

BOSS’s men’s clothing series has three logos of different colors. Different logos represent different styles and adapt to the different needs of modern people’s lives.

Black logo: high-quality fabrics, exquisite handcrafting, and perfect wear that reflect confidence and taste. Suitable for use in the office, outings and formal occasions.

Orange logo: casual wear series, which is far away from work, with some fresh, casual and non-traditional meanings, suitable for unique personal style, but retains the good quality of BOSS.

Green logo: Intelligent detail processing and perfect tailoring, sports-friendly design, suitable for excellent athletes and active outdoor sports enthusiasts.

Hugo Boss is distributed in all regions of the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries), North America ( 3 countries), with approximately 550 stores.

Hugo Boss style HugoBoss, a German brand that emerged in the 1970s, occupies a decisive position in the international men's clothing market. HugoBoss completely delivers a masculine image and conveys a popular male clothing style.