1983, the first underwear factory, Kangniya, was established in Xiaolan Town, Zhongshan City, Guangdong Province, and put into production of household clothes and underwear. 1989 Established Conniya brand household clothes and underwear products. Up to now, Zhongshan Xiaolan has become a famous underwear town in China, with many well-known underwear brands such as Corniya, CY, Elite, Elsa, Hot Spring, Funilai, Yishe and Chuangyanuo. Among them, men's and women's underwear is a strong product of Xiaolan, occupying the first place in the national output. With little underwear for men and women, the word "Xiaolan" has traveled all over the Yangtze River.
1989 "Gujin" Store applied for registration as a trademark of "Gujin Brand" products. Since then, this time-honored underwear store, which was founded in the 1940s, has developed continuously for more than 0/0 years, and now it has become a professional women's underwear company with leading brand, integrated industry and trade, and nationwide chain. The successful model of ancient and modern chain stores has become an example for the industry to learn. In the 2 1 century, chain stores such as "urban beauty style", "new feeling", "women's heart" and "Jieer" have risen rapidly, and the underwear chain model has also swept the country, weaving the "Gome" dream of underwear industry people.
The concept of "thermal underwear" was put forward in 1994, which helped people get rid of heavy cotton-padded jackets and set off the battle of thermal underwear for ten years. At the turn of the century, due to the influence of the "film" incident, the situation of unifying the rivers and lakes was separated. Antarctic, Arctic velvet, Palandot, Silk Bird and other warm-keeping giants competed for hegemony, and staged thrilling farce scenes such as concept war, star war, war of words, promotion war, advertising war and price war. And a set of thermal underwear has dropped from a few hundred yuan to dozens of yuan, until the profit in recent years.
1999 65438+ 10, the trademark "Three Guns" was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce, and it was the first brand of underwear in China to be recognized as a well-known trademark. This "Three Guns" trademark, which was used from 1937, was finally recognized by the State Council after ten years of reform and opening up. Since then, many domestic underwear brands have made unremitting efforts for this supreme honor.
1999 Jiangsu Wuxi Xinyi advertising company launched the first professional magazine in the underwear industry-Fashion Underwear Quarterly, and the underwear industry began to have its own media.
1999 10 The women in the city began to exclaim over the shopping advertisements repeatedly played on TV. A brand named Mei Ting and Ni Hongjie, a girl next door, launched body-shaping underwear through indiscriminate TV shopping. Compared with most China women who don't know how to maintain their figure when they grow up, this kind of functional underwear for regulating women's figure is tantamount to a long drought. From simple body-shaping underwear to adjustable series underwear popular all over the country, Mei Ting is the first functional revolution of China underwear industry, which has opened the curtain of the tens of billions body-shaping market. Nowadays, underwear brands, including Bei Jiaren, Dai and June Rose, which are mainly adjustable series underwear, are also blooming all over the country, and they are getting worse.
In 2000, the history goes back to 1998, and Luo contracted the State-owned Wuhan Knitting Factory No.3 in Wuhan. In 2000, seeing the strong commercial advantages of Yiwu, Luo decided to move the capital to Yiwu, Jinhua, Zhejiang, and set up Yiting, the first seamless underwear factory in Yiwu. With the increasing international demand for seamless underwear, merchants in Yiwu began to set up their own factories. In just a few years, nearly 100 seamless underwear production enterprises have emerged in Yiwu, with more than 4,000 imported and domestic seamless underwear looms, accounting for 70% of the whole country and about 10% of the world. Yiwu has become the largest seamless underwear production base in China, and has created seamless underwear brands such as Yiting, Zixiu, Destiny Bird and Ai Cheng.
In September, 2000, the first China underwear model contest was held in Nanhai, Foshan. This is a sensational beautiful and sexy feast, and underwear, as a personal item, boldly boarded the palace of fashion culture for the first time.
200 1, the first national touring underwear show in China kicked off. Triumph, a world-renowned lingerie brand, and the most beautiful model in China performed the national touring lingerie show "Dream Drunk Nishang Bridge", covering 30 large and medium-sized cities in China, with 200 thrilling performances.100000 women from China participated in the show, which was also recorded in Guinness World Records. Since then, brands such as Aimu and Jialishi have followed suit, launched their own underwear shows and toured all over the country. Nowadays, the underwear shows that consumers see on the stage, hotels and shopping malls are no longer unusual, but aesthetic.
In May, 2002, the first professional website of underwear industry, China Underwear Network ne365.com, was put into trial operation, and the underwear industry began to have its own online home. The opening of China Underwear Network has greatly accelerated the exchange and communication of industry information. With the popularity of Internet applications, the value of industry websites is rising, and it has gradually become an information platform that industry professionals can't live without.
In May 2006, Yasi Underwear signed a contract with Hong Kong star Irene Wan, becoming the first bra star spokesperson in China. Celebrity endorsement bra brand. Although it is not uncommon in Hong Kong, Taiwan and abroad, the first one in China undoubtedly has a sensational effect, and Yashi quickly opened its brand awareness based on this effect.