Everything else is easy to say. The most important thing to pay attention to is to avoid risks. If you pay attention to corporate advertising, there are many similar cases in which people violated advertising laws, were complained, and were forced to impose administrative penalties. Once punished, will it affect credit, and then the selection of high-tech enterprises, bank loans, bidding, etc. will all have an impact on the future of the enterprise.

Many people should be aware of the Advertising Law, but if corporate propaganda is to be legal and compliant, it will also involve laws related to intellectual property, tort law and the Anti-Unfair Competition Law.

Our country’s Advertising Law was implemented on September 1, 2015. It was revised in 2018 and 2021, and many restrictions were placed on the standardization of advertising. In fact, this is also the state’s regulation of advertising. A protection for consumers.

When it comes to advertising, we have to mention its content. This is the main body of advertising, which must be standardized and objective. To put it bluntly, advertising must be true and cannot be false or exaggerated. For example, advertising uses some data, The survey results and other contents must be true and accurate, and the source must be indicated, and cannot be quoted at will. By the way, there is another situation that everyone knows. Extreme or misleading words such as top, most, unique, first, first choice, and perfect cannot be used in advertising slogans.

In fact, there are regulations in many fields. Corporate propaganda in the education field must not guarantee effectiveness, investment advertisements must have risk warnings, ordinary food cannot be said to be curable, and milk powder advertisements must not contain promotional content that replaces breast milk, etc. wait.

Nowadays, live broadcasts are commonplace. Many people have questions, does live broadcasts count as advertising activities? According to Article 2 of the Advertising Law, all media and forms that directly or indirectly introduce products may fall within the scope of advertising. Therefore, live broadcasts certainly belong to advertising. As long as advertising activities are involved, we must abide by laws and regulations, be honest and trustworthy, and compete fairly. There are many cases of fines during live broadcasts, ranging from fines of several thousand yuan to millions of yuan. In serious cases, licenses may be revoked and advertising review and approval documents revoked.

One thing that needs special reminder is that each place has its own discretionary standards when enforcing advertising laws. When doing corporate promotions, you must pay attention to the documents of the local market supervision and administration bureau.

Now that we have finished talking about advertising law, let’s look at intellectual property law. In our country, such laws and regulations mainly consist of the “Copyright Law”, “Trademark Law” and “Patent Law”.

For example, pictures, articles, and fonts used for corporate promotion may infringe the copyright of others (font libraries belong to software copyrights). Therefore, when we use pictures and photos, we must pay attention to seeking authorization for commercial use. Picture or take your own. Don’t plagiarize the article either. It is best to choose general-purpose fonts (such as Founder Song, Kai, Fang Song, etc.). For non-universal fonts, either use them or purchase the right to use them from a font library.

One thing you may not know about trademarks is that regardless of whether a trademark is registered or not, you can use it in advertisements to promote products. However, when companies promote their trademarks, it is best not to appear similar or confusing with other trademarks. Once a trademark is infringed, in addition to compensation, more importantly, it will lose the trust of the market.

Everyone knows the word patent. If a company's advertising is counterfeiting someone else's patent, even if the product is not actually sold, it is patent infringement. Everyone should keep this in mind. If a patented product or method is promoted in the advertisement, the patent number and patent type must be indicated.

Corporate advertising also involves tort law. On the one hand, this aspect involves the right of portrait. For example, as we all know, using photos or cartoons of celebrities will definitely constitute infringement. It may infringe the right of portrait, or it may infringe Performer's Rights. So what to do? Be sure to obtain the written consent of the parties before advertising. In addition, there are some specific advertisements that use the image of others, which have special regulations. For example, education and training advertisements cannot use the names or images of scientific research units, academic institutions, educational institutions, etc. to recommend or prove.

In addition, there are some special sports signs that also involve infringement laws. Signs such as "Olympic Games", "Olympic Rings", "FIFA", "World Expo" and other sports events or exhibitions are Special signs cannot be used in advertisements at will. The use of such special signs is regulated by national laws or regulations announced by event organizers.

Take the well-known Olympic Games as an example. If a company wants to use the Olympic Games to attract public attention and carry out advertising and marketing activities, it must invest in the sponsorship rights of the Olympic Games, and then organize the Olympic Games through the International Olympic Committee and the National Olympic Committee. Only after authorization from the organizing committee or the national Olympic organizing committee can it become an official sponsor, and only then can the special logo related to the event be used in accordance with laws or regulations.

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