Nanfang Bedding (Taiwan-funded enterprise) was founded in 1992. It is one of the earliest companies in the country to engage in the design and manufacturing of home textiles. It owns Wenzhou Nanfang Bedding Products Co., Ltd. and Shanghai Nanfang Bedding Products Co., Ltd. Company, Shanghai Suite Industrial Co., Ltd. The existing factory covers an area of ??100,000 square meters, has fixed assets of 50 million yuan, more than 3,000 employees, and more than 200 professional and technical personnel. It has more than 1,000 sets (sets) of internationally advanced computerized quilting, embroidery, quilt making and other production equipment, with Exquisite embroidery craftsmanship. The company has passed ISO9001:2000 quality certification and CQC ecological textile certification, and was awarded the title of "National Inspection-Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine in 2005. The company is a member of the China Textile Commodities Business Association and an AAA credit enterprise.
Nanfang Bedding Products Co., Ltd. was founded in 1981. It is a textile enterprise integrating R&D, design, production and sales. It owns Shanghai Nanfang Bedding Products Co., Ltd., Wenzhou Nanfang Bedding Products Co., Ltd., Chongqing Nanfang Bedding Products Co., Ltd. The existing factory covers an area of ??120,000 square meters and has more than 2,000 employees.
We take the brand as our flag and rely on traditional culture. We also rely on the rhythm of modern fashion, adhere to the luxurious and high-quality brand line, and focus on festive bedding experts to develop into a 25-45-year-old urban brand. A comprehensive urban home textile brand for mass consumption mainly by women, it has five major categories: festive series, home series, youth series, core series and other series, covering multi-piece bedspread sets, four-piece bed sheet sets, quilts, pillows There are more than 300 varieties of products in 10 series, including cores, bath towels, cushions, summer products, children's products, mattresses, and single-piece combinations, to meet the home shopping choices of consumers.
After 30 years of development, the company has formed a marketing strategic model based on the chain franchise operation system. The Southern Bedding chain sales network covers 30 provinces, municipalities and autonomous regions across the country, and franchise stores and counters have been opened across the country. There are more than 1,000 of them, chosen by more and more dealers and recognized by more and more consumers. With strong R&D strength and strict production management experience, Nanfang Bedding took the lead in the industry to pass ISO9001:2000 quality management certification and CQC ecological textile certification, and was the first popular color demonstration application base for China's home textiles. In recent years, Nanfang Bedding has been growing at a rapid pace, and its brand awareness has continued to rise. It has successively won honorary titles such as "China's Famous Trademark", "National Inspection-Free Product", and "Zhejiang Famous Brand Product".
In 2003, Southern Bedding invested heavily to purchase more than 100 acres of land in Jinshan District, Shanghai, to build the "Southern Bedding Industrial Park". The first phase of the project was completed and put into operation in 2006, with a total construction area of ??50,000 square meters. square meters, established a new management and operation framework with Shanghai as the R&D center and sales center, and further integrated with the international industrialization path and requirements with a comprehensive layout of buildings. Nanfang Bedding Shaoxing Industrial Park was launched in the second half of 2008, with a total construction area of ??more than 40,000 square meters. Nanfang Bedding's investment in building the Shaoxing Industrial Park is another major breakthrough in promoting "brand upgrade and industrial upgrading" in the company's development strategy. By then, a three-point and one-line economic development layout of "Shanghai-Shaoxing-Wenzhou" will be formed, providing considerable development for the company's various undertakings.
Southern Bedding takes "leading the trend of domestic festive bedding and letting every family feel the fun brought by Southern Bedding" as its corporate mission, and takes "the most sincere, the most perfect" With the service concept as its purpose, in 2007, Southern Bedding invited international movie star Ms. Cecilia Cheung as the company's brand image spokesperson to fully launch a new image, comprehensively integrate and enhance brand influence, build the core competitiveness of the company, and become the number one domestic festive bedding product. brand. With passion, understanding and long-term unremitting efforts in the home textile industry, the company's development and design personnel have absorbed advanced domestic and foreign technologies while constantly innovating, and have successively developed luxury suites, European suites, bed covers, quilts, and pillows. There are 10 major categories, including cores, bath towels, cushions, summer products, children's products, and single-piece combinations, and more than 300 varieties of products, forming fresh and elegant, romantic and warm, elegant and noble, fashionable and festive, classical and leisure products. , healthy children and other 6 product series, and can meet the different needs of consumers at any time.
The company's sales network has spread across 29 provinces and cities (autonomous regions) across the country, with more than 600 franchise stores and counters opened.
Southern Bedding has become the first choice bedding brand for consumers for weddings and housewarmings. Southern Bedding took the lead in introducing the franchise chain operation model among other home textile brands and explored a relatively successful chain operation management system. The chain sales network covers 30 provinces, municipalities and autonomous regions across the country, and more than 1,000 franchise stores and counters have been opened across the country. It is chosen by more and more dealers and recognized by more and more consumers.
The company's products are exported to more than 10 countries and regions including the United States, Germany, Canada, Australia, South Korea, and the Middle East, and it has opened southern bedding overseas stores in Spain and Dubai. The company has become famous for its excellent product quality and excellent service, forming a marketing pattern that connects the east and west and echoes from the north and the south.
The company attaches great importance to the research and development of new products, and continuously introduces new products while absorbing advanced domestic and foreign technologies. It has successively developed luxury suites, European suites, bed covers, quilts, and pillow cores. There are 10 major categories, including bath towels, cushions, summer products, children's products, and single-piece combinations, and more than 300 varieties of products. The product style is fresh, elegant and luxurious, and is deeply loved by consumers at home and abroad. The wedding bedding set has become the first choice bedding brand for domestic family weddings and housewarmings because of its mysterious oriental charm and ingenious fusion of tradition and modernity, classics and fashion.