1. Brand effect: Brand effect is an important reason why the price of Jiaduobao is higher than that of Wang Laoji. Jiaduobao is a brand with a long history, which was founded in 1995. After years of development, it has become one of the famous beverage brands in China. Wang Laoji was founded in 200 1. Compared with Jiaduobao, its popularity and long history are slightly inferior.

2. Marketing strategy: Marketing strategy is also one of the reasons why the price of Jiaduobao is higher than that of Wang Laoji. Jiaduobao has always attached great importance to marketing, not only spending a lot of money on advertising, but also promoting the brand by sponsoring sports events. However, Wang Laoji has invested less in this respect, so his popularity and influence in the market are relatively low.