IZOD, a famous American men's casual clothing brand. At present, IZOD's annual sales are more than 5 million dollars. Since 23, this brand has also launched women's casual wear, which is expected to reach 5 million US dollars in sales within three years. "IZOD" is sold in major department stores in the United States, such as "Macy's" and its own brand stores. Its consumer groups are mainly office workers aged 25-45 who like sports. In order to create a relaxed, colorful, outdoor and amazing brand image, IZOD made image advertisements on TV, fashion magazines, new york Times and automobile magazines, made giant balloon advertisements on the sports ground, organized celebrity golf tournaments and celebrity golf contests, and provided clothes for Hollywood film industry ... In order to seek more space for regional expansion, all California beach lifeguards and Disney musicians were also put on IZOD sportswear, which made 3 million people from all over the world oppose IZOD.
IZOD division is famous. It belongs to the American PVH(Philips-VanHeusen) group. Founded in 1881, PVH Group is a well-known clothing brand management company in the United States, with annual sales of more than $3 billion. It has 8 retail stores and is the largest sales company of men's shirts and ties in the United States. Nearly half of the shirts in the United States are purchased from various stores under PVH. It also owns many leisure brands, accounting for 17% of the leisure brand market in the United States. In addition to IZOD, it also owns internationally renowned brands such as VanHeusen, Bass, Arrow, GeofereyBeene and KennethCole. At the end of 23, it bought the world-famous CK company and took two famous brands "CalvinKlein" and "CK" as its own.
its history is like a story. In 19, Vin Draddy, the owner of a company specializing in skirt business in new york, traveled to Britain. While visiting London, he came across an elegant tailor shop named "Jack IZOD'Z". Jack, the boss, is highly respected for making ready-made clothes by King George VI of England and other nobles. Its tailor shop is luxuriously decorated, and what attracts and impresses Vin more is Jack's unique surname (IZOD) and his prominent position. Every ready-made garment made by Jack has a label embroidered with his name, and a sentence "King's Royal Sewer" is attached.
Vin is planning to March into men's clothing industry, and he needs a famous trademark to complement his products. As an old tailor, it's time for Jack to retire. So, Vin gave him a high price on the condition that he bought the trademark IZOD, and Jack accepted it gladly.
August 26th, 23, Las Vegas, USA. At --MAGIC23, one of the largest fashion exhibitions in the world, PVH Company of the United States signed an agency agreement for IZOD brand with Hanbo International Group in Hangzhou, China. Hanbo International Group will become the sole agent of IZOD brand in China (including Hongkong Special Administrative Region and Taiwan Province Province). According to the agreement, Hanbo International Group needs to operate 155 IZOD shops within five years, reaching the estimated sales of 1 million US dollars. Hanbo International Group is one of the largest clothing agency and marketing companies in China at present, which has been widely recognized both inside and outside the industry in China. It has the largest women's wear production base in China, and has more than 16 specialty stores. It is estimated that the number of specialty stores will reach 7 by 25. At present, Hanbo Company owns three clothing brands: HALIVES, GPR and Hempel. In the next five years, Hanbo Company will develop 1 to 15 well-known brands. In addition to IZOD brand, Hanbo Company is currently negotiating to represent another internationally famous brand ZARA.
Mr. Zhang Jianmin, President of Hanbo International Group, is also very excited about this cooperative relationship. He said: "As an international clothing agency and marketing company, Hanbo Company has always regarded companies like PVH as our ideal strategic partners. After more than a year of mutual understanding, we found that both sides hold many identical views on how to shape and maintain international famous brands and promote international fashion and cultural exchanges, which can even be said to coincide. We also hope to take this opportunity to learn from the operational experience of international brands and improve the brand management level of China enterprises. " Zhang Jianmin also said that after understanding the history of the rapid growth of the IZOD brand in the American market and witnessing the rapid expansion of IZOD, Hanbo Group also deeply believes that this brand will be loved by young consumers in China who are eager for the American lifestyle and like sports clothes, and IZOD will truly become a well-known brand that is popular all over the world after entering the China market.