The Li Ning brand was created by Li Ning.

After gymnast Li Ning retired in 1989, he joined the Guangdong Jianlibao Group and founded the "Li Ning" sporting goods brand. Taking the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games, he started Li Ning's business. , thus creating a precedent for China's sporting goods brand management.

Li-Ning adopts a multi-brand business development strategy. In addition to its own core Li-NING brand (LI-NING), it also owns LOTTO, AIGLE and Z-DO. ). In addition, Li Ning Company controls Shanghai Double Happiness and wholly acquires Kaisheng Sports.

Since being listed in Hong Kong in June 2004, Li Ning's performance has maintained high growth for six consecutive years, reaching 8.387 billion yuan in 2009.

As of the end of 2009, the total number of Li Ning stores reached 8,156, covering more than 1,800 cities in China, and it had multiple sales outlets in Southeast Asia, Central Asia, Europe and other regions. More than 6,000 employees.