HEYTEA is genuine. HEYTEA was formerly known as Imperial Tea. Imperial Tea cannot register a trademark, so the last registered names of HEYTEA, HEEKCAA and HEYTEA are both HEYTEA’s registered names. HEEKCAA is the pronunciation of HEYTEA in Cantonese, but many outsiders don’t know it. Read, in order not to affect the communication, the trademark HEYTEA was registered. After Heytea became popular, many fake ones appeared. HEETEA is a fake Heytea.
On May 12, 2012, Heytea’s first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province.
Waiting in line for seven hours and being resold by scalpers at a higher price is not buying a train ticket, but a cup of milk tea. After becoming popular in the Pearl River Delta, "Internet celebrity" Heytea landed in Shanghai after the Spring Festival and opened its first branch in the Yangtze River Delta region at Raffles City. Just like when it first entered the Shenzhen and Guangzhou markets, the scene of hundreds of people queuing up every day as soon as the Heytea Shanghai store opened broke out on social networks.
In addition, a cup of milk tea priced at 20-30 yuan has been sold to 70 or 80 yuan. News that scalpers and purchasing agents are active have spread, and questions about hunger marketing and hype have come one after another. Visits to Guangzhou and Shanghai revealed that queuing has become the norm at Heytea’s entrance. However, compared to Shanghai stores where people have to queue for 7 hours, the Guangzhou market, where Heytea entered earlier and has more branches, is relatively rational. The average queuing time is About half an hour. All interviewees said that the overall taste of Heytea is good, but if you really have to queue for 7 hours just for a cup of milk tea, it is still not worth it.
Experts point out that this is a symbolic consumption that is irrational. The significance at this time is not the milk tea itself. It doesn’t matter whether it tastes good or not, but being able to buy such a product sends a signal of showing off to friends in chats and social networks
Detailed introduction about Heytea:/p/5205457418