The pledge of trademark exclusive rights means that the trademark registrant uses the trademark exclusive rights owned by him and can be transferred according to law as a guarantee for creditor's rights as a debtor or guarantor. When the debtor fails to perform the debt, the creditor has the right to The law stipulates that priority shall be paid to the price of the exclusive right to use the trademark at a discount or from the auction or sale of the exclusive right to use the trademark. Trademark rights pledge rates vary from bank to bank. According to Article 425 of the Civil Code: In order to guarantee the performance of a debt, the debtor or a third party pledges its movables to the creditor for possession, and the debtor fails to perform the due debt or the circumstances agreed by the parties to realize the pledge occur. , the creditor has the right to receive priority payment for the movable property. The debtor or third party specified in the preceding paragraph shall be the pledger, the creditor shall be the pledgee, and the movable property delivered shall be the pledged property.