loog means lying, and logo is a logo; The meaning of the sign.

also in the commercial field, LOGO means sign and logo. Our common logos of various commodities are Logo, that is, brand names. Including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, can apply for registration as trademarks.

classification and function of logo:

first, the figurative logo is designed by simplifying, personifying, generalizing and exaggerating on the basis of specific images or characters. Its advantage lies in expressing figurative features intuitively, making people clear at a glance.

Secondly, abstract logo is a logo designed by basic elements such as point, line, surface and body, which has great room for modeling effect, but it is easy to produce uncertainty in understanding. For example, the logo of Mercedes-Benz and the logo of Mitsubishi Corporation of Japan.

Thirdly, the combination of concrete and abstract logo is the most common. Because it combines the advantages of concrete and abstract logo design types, its expression effect is particularly outstanding. Its function is to reduce the cognitive cost of consumers and the marketing cost of brands. It is not an experiment for designers to squander their creativity, nor is it something that enterprises deliberately add in pursuit of so-called "culture". It is an information compression package, which should effectively convey the core content or characteristics of the brand to consumers in the shortest time in the most concise form.