Trademark transfer refers to the act of a registered trademark registrant transferring the exclusive right to use a trademark to another party in accordance with legal procedures during the validity period of the registered trademark. Trademark transfer generally takes the following forms: contractual transfer, inheritance transfer, and transfer due to administrative orders.

1. Time comparison: It takes about 1 to 1 and a half years to register a trademark, but only 6 to 10 months to transfer a trademark. The time cost is doubled. Obtaining the trademark early will gain market share for the corporate brand. has a greater relationship.

2. Comparison of registration success rates: First, let’s look at trademark registration. A search on the China Trademark Network shows that there were more than 590,000 domestic trademark applications in 2005, but only 21 were actually successfully registered. There are more than 10,000 cases, and the success rate is only 37%. Moreover, because the trademarks are similar to a certain extent, the risk of registering a trademark is extremely high. On the other hand, when it comes to trademark transfer, because the transferred trademark itself has been approved by the National Trademark Office, there will be no rejection. With regard to the possibility of trademarks, both parties only need to go through an agency to obtain the ownership of the trademark, so the risk is very small and helps companies quickly enter the branding process.

3. Trademark value and meaning: Due to the limitation of not many commonly used words in registered trademarks, there are not many meaningful phrases that can form good names, and basically all the better combinations have been registered. , if you compromise and register a trademark that is not in line with the company, it will eventually lead to obstacles in brand and trademark promotion, seriously affecting the long-term development of the company; on the other hand, trademark transfer, there are currently 300,000 trademarks due to the transfer of the original registrant's company, etc. The reason is left idle, and the name combination can generally reflect the characteristics of the company and make it easier to promote.

To sum up the above three points, it generally takes 2-3 years from application to obtaining the registration certificate for a registered trademark. During this period, companies will conduct a lot of advertising and spend a lot of financial, human and material resources. In the end, If the registration fails, the losses will be heavy.

Transferring a trademark is to transfer a successfully registered trademark to your own company's name. Once you buy it, you can have the right to use it and occupy the market share as soon as possible. For details, please check Bajie Intellectual Property Trademark Transfer Website.