Question 1: What is brand certification? Brand certification, referred to as BE in English, is approved by the China National Certification and Accreditation Supervision and Administration Commission. It is based on the national standard "Guidelines for Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" (GB/T27925). This is China's first brand building and evaluation system. National standards. This national standard was released by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Standardization Administration of China on December 30, 2011, and was implemented on February 1, 2012.

You can consult the Xinjiang Branch of Beijing Wuzhou Tianyu Certification Center.

Question 2: What is brand certification? Brand certification is a service provided by some authoritative institutions or large organizations to enterprises or brand agents. It is a recognition of the brand value of a certain enterprise or product. Enterprises with formal business licenses or agents with brand agency authorization can submit applications for brand certification.

Question 3: What is the meaning of brand? In a broad sense, "brand" is an intangible asset with economic value. It uses abstract, unique, and identifiable mental concepts to express its differences, thereby attracting people's attention. A comprehensive reflection that occupies a certain position in the consciousness. Brand building is long-term.

In the narrow sense, "brand" is a kind of "standard" or "rule" that has both internal and external aspects. It is made by standardizing and regularizing the four aspects of concept, behavior, vision and hearing, so that it has A general term for an identification system that is unique, valuable, long-term, and cognitive. We also call this system CIS (corporate identity system) system.

Kotler, the father of modern marketing, defined in "Marketing" that a brand is a specific set of features, benefits and services provided by sellers to buyers over a long period of time.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark, or name used to distinguish the products or services of other competitors. The source of added value of design and its combination comes from the impression of its carrier formed in the minds of consumers.

A brand carries more of the recognition of its products and services by some people. It is a product derived from the mutual running-in between the brand owner and the customer's purchasing behavior.

Question 4: What is brand recognition? Consumers recognize it if it has a price advantage among similar products or has characteristics that surpass similar products among similar products.

Question 5: Which brand is more recognized? When buying a laptop, just choose ASUS ROG S7.

It is a 17.3-inch gaming notebook with high configuration and is really recognized.

It is said that this product is available on JD.com, and the price is ex-factory.

Question 6: Do well-known brands need national certification? Beijing Wuzhou Tianyu Certification Center is recommended by the People’s Republic of China and the Ministry of Commerce (Shang Jian Han [2007] No. 28), China National Certification and Accreditation Supervision and Administration The committee reviewed and approved the establishment of a certification center with independent legal person status registered in industry and commerce in accordance with the "Regulations of the People's Republic of China on Certification and Accreditation Administration". The center has a group of high-level professional teams and is the only domestic and international institution that specializes in national commercial enterprise brand evaluation system certification and product after-sales service evaluation system certification.

Brand certification is based on the national standard "Guidelines for Brand Evaluation and Corporate Culture Construction of Commercial Enterprises" (GB/T27925), which is China's first national standard on brand building and evaluation. This national standard was issued by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Standardization Administration of China on December 30, 2011, and was implemented on February 1, 2012.

For those in Xinjiang, please contact Beijing Wuzhou Tianyu Certification Center Xinjiang Branch

For those in Shaanxi, please contact Beijing Wuzhou Tianyu Certification Center Shaanxi Branch

For those in Gansu You can contact Beijing Wuzhou Tianyu Certification Center Gansu Branch

People in Qinghai area can contact Beijing Wuzhou Tianyu Certification Center Qinghai Branch

People in Ningxia area can contact Beijing Wuzhou Tianyu Certification Center Ningxia Branch

Question 7: What is the brand effect? Brands can protect the interests of producers and operators. After registration, the brand becomes a unique resource of the enterprise and is protected by law. Other enterprises are not allowed to copy or use it. If counterfeit goods are found, they can be investigated according to law and claim compensation. If the product is not registered, it will not be protected by law and will cause losses to the company. Brand is an effective marketing tool. Branding in product promotion can enable companies to carry out focused promotions, which are simple and concentrated, with rapid results and deep impressions. It is conducive to making consumers familiar with products and stimulating their desire to buy in product sales. Brands can help consumers identify and choose products.

Brand effect is generated in product promotion. It is impossible for consumers to purchase products only after trying them. They mainly buy based on the brand effect. If a brand is well-known, even if consumers have not used it, they will buy it because of the brand effect. The brand effect may be caused by the operator's own publicity or the recognition of the brand by other consumers. Brand effect is an effective way to establish corporate image.

Brand is a summary of the quality, features, performance, and usage levels of an enterprise's products, embodying the enterprise's style, spirit, and reputation. When consumers come into contact with the brand, these contents are quickly reflected in their minds. In this sense, the brand also represents the company's market. Brand effect is the benefit that product operators enjoy from using the brand. To achieve a good brand effect, an enterprise must not only increase the breadth and depth of brand publicity, but also improve product quality and strengthen product services as its fundamental means.

Question 8: What is the meaning of second-hand car guarantee and brand certification? These two types of cars are more reliable to buy. Of course, you can go to Zhuojie for a guaranteed car. If the car condition does not meet the requirements, you can return the car. In addition, cars after 2009 can still be returned. It supports various forms of loans such as zero down payment, half payment, etc., and comes with a 2-year free warranty, so you can buy a car with confidence. Consultation 4006610608

Question 9: What is a brand? After reading the above answers, I think people have a misunderstanding that a brand is not equal to a trademark.

So what is a brand? What are the basic elements that a brand must have?

The word brand originates from Old Norse. Brandr means to put a brand on it. Used to distinguish products (including services) from different producers.

Many people often regard trademarks as brands. In fact, trademarks and brands are essentially different. A trademark is a sign with distinctive features that is composed of words, graphics or a combination thereof and is used by producers and operators on the goods or services they produce, manufacture, process, select or distribute to distinguish the source of the goods or services.

We believe that a trademark is not the same as a brand. This can be understood from the following aspects: 1. When the trademark is registered, the brand has not yet been formed. What we register with the State Administration for Industry and Commerce is a trademark, not a brand. 2. A trademark can still be valid when the brand disappears or when the company that owns the brand goes bankrupt. For example, when the Qinchi Liquor brand disappears, the Qinchi trademark is still valid. 3. Trademarks can be registered and protected, but brands cannot be registered or legally protected. Brand protection can only be done indirectly and to a limited extent through registered trademarks and applications for intellectual property protection. 4. Brand is the imprint in the minds of consumers.

We say that famous brands are not equal to brands. Let’s take a look at these famous Chinese brands:

CCTV’s top advertising bidders over the years

1. Famous brands only represent widespread popularity, while brands represent much more, such as recognition and reputation. degree, loyalty, trust, following, persistence, etc.

2. A brand must be a famous brand, but a famous brand is not necessarily a brand. In other words, a brand must have widespread popularity, and popularity does not necessarily mean a brand. 3. Famous brands are selected, but brands cannot be selected. 4. The relationship between famous brands is like the relationship between celebrities (or celebrities) and heroes. Hitler was a celebrity, but not a hero. Kongfu Banquet Wine is a famous brand, but it is not a brand.

The American Marketing Association (AMA) defined brand in 1960: A brand is a name, noun, mark, symbol or design, or a combination of them, whose purpose is to identify a seller or product. The products or services of a group of sellers and differentiate them from those of competitors.

When we enter the information society, the definition of brand in industrial society is undoubtedly inaccurate and incomplete. To avoid confusion with trademarks and font sizes, we call the brands in question ultimate brands.

The ultimate brand is the ultimate quality of the product, the ultimate result of corporate culture, and the ultimate embodiment of customer interests. The ultimate brand must have the following nine basic elements:

1. The ultimate brand must have sufficient quality assurance. The ultimate brand gives consumers a guarantee of confidence, provides the stable and effective functions that consumers expect, and Provide continuous and good (after-sales) service. Case: Starbucks is very picky in selecting coffee beans. From variety to origin to particle shape, every link has strict standards; Starbucks will never let coffee beans that have not been strictly evaluated by experts (cup reviews) enter the market. Its coffee Tasting experts taste more than 100,000 cups of coffee every year to ensure quality, select coffee beans using the cup evaluation method, and then determine the precise degree of roasting, so that the unique taste of each coffee can be fully released. Starbucks' slogan is: Get the most out of every coffee grain. The last step is to sell the steaming coffee to customers together with the standard service model. 2. The ultimate brand must be personalized. The reason why a brand becomes a brand must have an extremely distinctive personality. This unique personality firmly attracts consumers and makes them unforgettable and impressive. Case: When Li Ning said: We want our products to surpass Nike (Nike), he has lost his own personality. Li Ning keeps saying: It is better to be yourself than to be someone else. Chinese people need their own sports brand, but in terms of actions, they have always followed Nike's strategy. Nike advocates Just do it"...gt;gt;