There is a kind of Baogu wine in Luoping, which is named Laochang wine because it is produced in Laochang Village at the foot of Hushan Mountain. Laochang Liquor has a brewing history of more than 150 years. The pure corn fermentation method without adding alcohol, the unique local high-quality clear spring water and the copper pot brewing process make the old factory wine mellow and fragrant, and is favored by the people. In 1974, this wine won the title of Provincial Excellent Product, and it can be regarded as a veritable "good wine" in Northeast Yunnan.

Every outsider who goes to Luoping tries to take a pot of old factory wine back, either to taste it for himself or to give it to relatives and friends. However, for a long time, due to the small workshop-style production, the wine output of the old factory was not high, resulting in people "often hearing its name" but "never seeing it". It was not until recent years that Luoping focused on developing Laochang Liquor as a new local economic growth point and expanded its scale in the form of "corporate farmers", so that the good wine went out of the mountains and sold well in Qujing, Kunming and other places. In 1995, just as Tuopai wolfberry wine became popular in Qujing, the old factory wine bid farewell to its bulk history. After a little effort, it won a place in the market, and its sales became more and more popular. It became famous for a while, and the supply of products exceeded demand. The market Counterfeit old factory wine actually appeared online. In August 1996, the relevant departments launched a month-long anti-counterfeiting campaign to preserve the "real body".

Today, in the development of old factory wine, Luoping County implements the "famous brand strategy". On the one hand, it continues to improve the quality, while maintaining the original process, extending the cellar period, and at the same time developing new products. Several new varieties such as Laochangchun and Laochangjiao Liquor have been introduced, and new packaging has been adopted to meet different consumer needs; on the other hand, technical equipment has been transformed to increase the annual production scale to 2,000 tons. From the aspects of scale, quality and marketing methods, etc. Make every effort to create and protect famous brands.

The name of Laochang Liquor comes from drinking it. Because Luoping people are good at drinking, they are as famous as this wine. A place that produces good wine must also be rich in people who can drink. This seems to make sense. If you go to Luoping, the locals will not use other wine to entertain guests. First put in a few bottles of old factory wine. If there are not enough, add a few more bottles. It is still old factory wine, all of them are rich and mellow, so strong that you are dizzy, the fragrance is appetizing, and the taste is authentic. The host will chase you with your increasingly hazy consciousness and repeatedly emphasize: Old factory wine, don’t drink it in the first place. It is true that you have already fallen into drunkenness without feeling the "headache".

Perhaps the real charm of Laochang Liquor lies in drinking it with Luoping people, or drinking it locally in Luoping, so that all kinds of interests about Luoping and Luoping people will be integrated into the wine, and the wine will have more meaning. , deeper feelings. This can also be regarded as a kind of wine culture.