Clothing Display Techniques
Chapter 1 Introduction to Display
In today’s buyer’s market, product sales (including pre-sales and after-sales) are so important. In fact, Whether it is products or services, they must first come out of the shadow of utilitarianism. Please forget about your products and profits for the moment and think about the feelings of your customers! This is the foundation of an enterprise. The purpose of an enterprise's existence is to meet the needs of customers. Only by doing this can it make profits. Only by standing from the customer's perspective, caring about their needs and integrating them into every detail of the service can we truly sell well. The display of clothing products is also based on this principle that prompts us to study and think. We sincerely hope that our stores can bring a visual feast to customers.
In product display, the product is the focus of the display performance, the display is a means to enhance the atmosphere of the store, and the space design is the stage for the performance. The integration of the three can create a perfect performance. Stores, windows, advertisements, etc. are factors that directly attract customers into the store, and the most direct reaction of customers is the visual stimulation of the products. The quality of product display directly affects the number of customers and stimulates customer consumption. The specific display should start from many aspects and show the display effect in different ways to achieve the customer's purpose.
1.1 The purpose of beautifying the display
The purpose of beautifying the display and the main motivation for display is to convey information. The key points are as follows: Sales
The sales here do not refer to the item itself. sales, but refers to the abstract idea of ??selling. That is to say, the product is exposed and customers can watch it carefully or even hold it to appreciate it. Only in this way can the customer be persuaded to buy. Persuasion
It refers to persuading customers or visitors through display to make them agree or participate, so as to achieve the purpose of sales. Display
Beautiful display products can display precious or outstanding clothing items to customers to increase their artistic sense and beauty. Inform
Describe new products or new concepts, enable the public to accept or keep up with new trends, change opinions and inform the public of their rights. Entertainment
Develop interesting displays in a systematic and themed way to give everyone a fresh and interesting feeling. Enlightenment
Through the acquisition of knowledge, people can understand the information and decide to purchase.
Product display should introduce product features to consumers in the most economical and time-saving way, so that consumers can have a deep impression of the product and then have a desire to buy, and then use product distribution to achieve the above. Purpose.
Visual unification is the key principle of the new generation of clothing visual performance. Products of the same brand must have the same reputation effect. In order to unify the image, consistent tones should be used in the color system; and it should be coordinated with the product to create The overall visual effect is also the way the clothing industry beautifies displays and visual performances in recent times. For example, the patterns of clothing products are a series of complete sets, and the fabric patterns and colors of doll clothes, small umbrellas and shoes are all matched. Same as clothing cloth.
Store displays are mostly differentiated by function, such as pants area, hat area, etc. However, because modern product design is oriented towards overall matching, and in order to cooperate with the reform of product visual serialization, product display is gradually changing. Readjust. For example, using color to distinguish locations and using design themes to create a series of displays can not only present visual effects, but also often achieve the purpose of selling the entire group.
1.2 Basic principles of display Whether it is a large category or a small category of goods, they should be displayed as a whole. In the same product category, different varieties of products should still be displayed separately and not mixed, so that customers can easily identify different products. High-margin products should be displayed on shelves at the same height as customers’ eyesight. Display products in areas expected by customers and within easy reach. Products should be displayed as much as possible to establish the image of a specialty store. Substitute items should be displayed together.
1.3 Basic forms of display
There are three basic forms of display in specialty stores
amp; Filled display: general open-shelf display.
amp; Display display: display key products.
amp; Emphasis on display: Emphasis on product features or seasonality. The order of operations for fill-in display
ü First choose an effective display tool.
ü Carry out reasonable product classification.
ü In order to effectively display the value of the product, the front side of the product must be displayed, which is the so-called face display. The task of display display
Display display is to display key products in store windows and important locations in the store according to different goals in each period. It has the function of notification and guidance, and is a display method that can sell a large amount of goods in a short period of time. The basic concepts of display are as follows:
ü Consider the advertising effect first: how to stimulate people’s desires.
ü Consider psychology again: it touches the five senses.
For example:
amp; Display in the most conspicuous way - visually attractive.
amp; Audio audition - auditory attraction.
amp; The fragrance of perfume ---- attracts the sense of smell.
amp; Product display within reach - tactile attraction.
amp; Taste tasting of exhibits - taste attraction.
1.4 Basic elements of display
Before displaying products, the correct display method can be made after considering several issues such as their quantity and direction. These basic elements are also indispensable for executing business matters. Display quantity
After deciding on the items, the next step is to consider the quantity to display. Various products will have a so-called "minimum display quantity". Once the displayed product falls below this quantity, its sales will deteriorate extremely. Therefore, when considering the display quantity, the "minimum display quantity" of each product should be taken as the premise. The display must have a certain quantity, so as to facilitate customers' desire to buy and achieve the purpose of selling goods. If the display does not reach a certain amount, sales will decrease significantly. Therefore, full consideration must be given to the quantity of displays to ensure that they meet a certain standard so that they can attract customers without appearing to have insufficient merchandise. Display direction
When displaying products, one of the most important points that cannot be ignored is the display direction. Because the display of goods is like a person's face, it is the first impression given to others, so the direction is very important when displaying goods. For the choice of direction, the following points should be considered:
ü Cater to customers’ purchasing priorities
Most products have product names and trademarks on one side, and precautions and logos on the other side. Ingredient measurement. Especially for wool clothing, the display of signs should be obvious. In short, it is important to display in a direction that customers find attractive.
ü Show people with a broad face
In order to highlight the "volume" of the product, it is also necessary to consider where to display it to make the product group look large. If the goods are piled up in an orderly manner, even if the display is large, it will not give people the impression of rich goods. Adopting a wide product orientation and using linings to display is a display method with a "sense of volume".
ü Show off your appearance with beautiful colors
Clothes can use beautiful colors to give customers the impression of a spectacular display and rich products.
ü Ease of display
Which direction of display is the most stable should also be considered. The best direction is to be the easiest, safest and most efficient when replenishing goods.
Display form
Display form includes various ways of display. Different styles are displayed in different ways, generally there are four types:
ü Contrast
Put a darker product next to a brightly colored product to form an obvious contrast. In this way, the two items will definitely complement each other and appear more attractive.
Moreover, contrasting display has a strong shocking effect, which not only gives people a sense of stability, but also deepens the impression of customers.
ü Symmetry
Symmetrical display has no power, but it has a sense of security. Therefore, this method can be used when the quantity of goods is large.
ü Rhythm
Arranging the products at intervals in the form of large, small, large and small will produce a rhythmic movement, which can attract customers' attention. However, it would be troublesome to display clothing in this way and it would be difficult to achieve the desired effect.
ü Harmony
The matching of sizes sometimes has a harmonious feeling, which is suitable when the quantity of goods is small.
Chapter 2 Display Methods
1.5 Display Display Methods
The basic method of display display is to put the advertising effect and psychological effect into the mind In the process of step-by-step guidance, the effect of attracting attention and inducing purchases is improved. It mainly combines the following points: Planning power = the products you want to sell. Configuration power = easy selling location. Commodity power = rich product categories. Expressiveness = strengthening display methods. Persuasion = presentation through advertising etc.
What is planning power (stage 1)
It is to display some suitable products together.
ü To display the products you want to sell in the display section, first set a schedule for each week in the annual plan.
ü Then use this booking list to decide what the key products are.
ü Finally, research the object and then use a suitable theme to perform the display work.
What is allocation power (stage 2)
Although it is natural to display key products in conspicuous places, the products that you want to sell the most should be displayed in more conspicuous places. The height will do.
ü Key products should be displayed in the store. Which location in the store can achieve the effect, and we will choose that location.
ü Select the most important product among the key products and display this product on the golden line (the most effective display height).
ü In order to attract more attention, you can put some effort into the display location to make their decorations more conspicuous.
What is product power (stage 3)
After the decision is made to display the products you want to sell (planning power) in places where they can be easily sold (location power), Rich product types (commodity power). No matter how many suitable products are placed in a good location, once a nearby competitive store uses the same product as a key product in the same location, and the variety of products in the store is more than ours, the sales of the key product will be accelerated. Results cannot be improved. Therefore, when leveraging the power of the product, at least during the display period, the product should be fully displayed, or use expression methods to increase the value of the product so that it has the charm to overwhelm competing stores. That is to say:
ü Focus on themes and product types, and capture customers’ psychology with a sense of richness.
ü The combination of key products and ancillary products directly related to them makes customers feel convenience and pleasant association.
ü Set up in an eye-catching location that enhances the image of the entire store and adopt a good-feel display method.
What is expressiveness (stage 4)
By focusing on display performance, more people will be interested in key products.
ü Use display auxiliary props and decorations to enhance the attention effect.
ü Use color to produce psychological response effects.
ü Use lighting to make the store more eye-catching, so that people passing by the store can stop in front of the store and see the products more clearly.
What is persuasiveness (stage 5)
The final stage of effectively displaying key products is to improve persuasiveness to make customers make a purchase decision.
ü Match product personality with customers’ purchasing motivations and actions, allowing them to freely compare and choose.
ü Clearly indicate the price.
Key products should not only indicate the price, but also effectively include the product content and features.
ü Reveal service information. Service information is some service content that the store wants to convey to customers. Words represent honesty and friendliness, and also express the credibility of the store.
1.6 Expression method of emphasis display
Emphasis display is an intermediate form between supplementary display and display display. It makes use of wall space and wide passages, or supplements display cabinets and displays. Part of the cabinet, display methods are used in these spaces for large-scale displays. Planning effect:
ü Gather some products that are suitable for the time and use them to appeal to certain special objects. It works best when the product is at its peak. Configuration effect:
ü Display the "most wanted" products for sale at the most conspicuous height, and also display the most important products among the key products on the golden line. In order to be more eye-catching, work hard on the display part to make the product display more obvious. Product effect:
ü Focus on the theme and capture the hearts of customers through display.
ü Use the combination of key products and ancillary products to make customers feel convenient, considerate and happy. Performance effect:
ü By focusing on display, you can make customers interested in important products. Props display racks, colors, lighting and other factors can be used to improve the product display effect. Advertising function:
ü In the supplementary display store, set up a small display space in the front, back, left, right, or upper and lower connecting parts of the mutually related product departments A and B, and separate A and B. Display of merchandise, combination display.
ü Install boxes with lighting inside part of the display cabinets and wall space.
ü In three-dimensional cabinets and island cabinets, use display auxiliary tools for display display.
ü Use trolleys for display in the wide aisles of the store, or stack cartons for mass display.
ü Install display boards around thick pillars and walls in the store, and pin products on them with pins.
1.7 Requirements for display control
Conspicuous display
The word "conspicuous" does not mean "visible". From the customer's perspective, how to make products conspicuous is the biggest problem. If you can't see something, you can't sell it. If you can't see it, it's not easy to sell.
The so-called "conspicuous display" means that in order to make the "most wanted products" easy to sell, a store tries to place them in a conspicuous location and height. This kind of display can also be called effective. display. When implementing "conspicuous display", effective methods of expression in terms of physical and psychological aspects are as follows: Physically conspicuous display
ü A ??display method that utilizes the effective display range.
ü According to the size and nature of the products, display them at a conspicuous height.
ü A ??display method that enables the characteristics and properties of the product to be understood and confirmed.
ü Create a display method that is focused and easy to compare with similar products.
ü A ??display method that places products near related products and uses their combination to enhance their associative effect. Psychologically conspicuous displays
ü A ??salesperson who has no sense of rejection.
ü The various expression methods make the product itself look more beautiful and better.
ü Use some display props or auxiliary devices to enhance the value of the product. The method of conspicuous display
ü Small products are displayed in the front (closest to the eyes) and large products are displayed in the back.
ü A ??display method in which cheaper products are in the front (easier to access) and more expensive products are in the back.
ü Display the dark-colored products in the front and the bright-colored products in the back.
ü Seasonal, popular products and new products are displayed in the front, and general products are displayed in the back.
The above are general methods. When implementing conspicuous display, you should first consider the character of the product and the product you are purchasing, and try to choose a place where it can attract attention. Even in the same place, these products, known as the golden line, must be displayed at the most conspicuous height within the effective display range, and efforts must be made in the display method to increase their attention rate.
Easy-to-select, easy-to-access display
The so-called "easy-to-select display" means that the products in the store are displayed in the way customers choose. Special products (watches, belts, etc.) Except for small valuable items), try to display them in an easily accessible place. Therefore, consider the relevance of the products before classifying them. The differences in scale, industry, and policies of each store will also lead to differences in classification methods and placement locations. For example: Just like gender, age, and material, products should first be classified into large categories; secondly, they should be classified according to usage and manufacturer; and finally, they should be classified into small categories such as price and design. After clearly classifying the products like this, and then focusing on the display method, it not only brings convenience, but also improves the efficiency of managing the products in the store itself.
About "easy-to-access display" within the range of effective display that is conspicuous and easy-to-access, according to the order of conspicuity and ease-of-access, best-selling products and products you want to sell are appropriately placed. Displays are displayed in efficient locations.
Display that improves the freshness of products
The so-called "display that improves freshness" is a display that makes customers feel the richness and vitality of products. When anyone chooses their favorite products, of course they like to choose from a wide variety and quantity to get the satisfaction of shopping. However, keeping a large number of products on hand will worsen the product turnover rate and often even produce many defective products. Therefore, even if it is a small amount of goods, as long as the display method is used well, it can make it feel rich.
After understanding the correlation between richness--liveliness--vividness---freshness, etc., skillfully use auxiliary tools to display the products three-dimensionally, and use decorations to make the products Vividness, using the above methods to emphasize the freshness of the product.
Display that improves product value
The so-called display that improves when and where is that even for the same product, after using display methods, customers can change their evaluation. Therefore, before displaying, you must first consider the display method that can achieve the best effect.
Displays and appliances have a great influence on it, and they are even affected by the color, material, small props and lighting effects of the display background. In particular, the so-called well-matched display refers to the combination of the main products and directly related products. Its judgment and methods are not only affected by the display effect, but also by the image of the store.
The matching and combination methods are as follows:
ü Men’s shirts, ties, cufflinks, etc.
ü Women’s shirts and skirts, trousers, belts, scarves, jewelry, etc.
ü Leisure products, casual wear, sports equipment, etc. for teenagers.
Attractive display
"Attractive display" means placing the products in the store, which will become a display place that emphasizes the key points. That is different from comprehensive display (supplementary display). It consists of some equipment and appliances to make a certain part particularly conspicuous to attract customers to the store and browse the products in the store. In supermarkets, this type of store is called a magnet store and has the same effect.
For this display method, a persuasive theme is necessary, and this theme can effectively exert its effect. Eye-catching display methods can vary depending on the industry and goals. However, it can be roughly divided into the following two types: volumetric display - volume theme; sensory display - atmosphere, sensory subject.
Generally speaking, mass-market stores mostly adopt a quantitative sales display method, while specialty stores adopt a sensory display method. In the case of mass merchandisers, all displays are quantitative displays, and the focus should be emphasized by sensory displays.
On the contrary, the overall display of a specialty store pays more attention to the atmosphere, so its focus should be emphasized in the form of volumetric display.
Chapter 3 Display Skills
1.8 Basic Requirements for Display
The role of product display is more powerful than any media. For visual products, static display is a silent salesman.
The main purpose of product display is to enhance the visual effect of the products in the store and give customers a refreshing feeling to increase the sales of the products
The key points that must be mastered are the use of colors
Effective The use of rehearsed combinations of colors can give people a refreshing feeling and stimulate their desire to buy, while the chaotic arrangement of colors will only make people feel "chaotic" and make them reluctant to get close to it. The key is to make frequent changes to stimulate consumers' visual senses. There are rules for every color combination. We can classify colors according to the following color ring, and then further classify and arrange them according to the uniqueness of each color.
u Warm colors - red, yellow, orange
u Cool colors - green, cyan, blue, purple
u Neutral colors - white, dark Gray, light gray, black
ü The relationship between color and products
Color can give the product personality, make the same product different, and suit different consumers. The more ordinary the shape of the product, the greater the importance of color.
ü Changes in space color
The use of color in space can create an atmosphere, change the limitations of the store's inherent model, extend the imagination of the space, and create a variety of displays.
ü How to use color in product display
To emphasize the product, you can start from the product design, color changes and other elements, and choose one of the characteristics to contrast the color system, blend the color system, or even the same color relationship, emphasizing the characteristics of the product itself. Display racks are used
First classify the same colors and then arrange them in the same row or column according to the brightness. Different colors are arranged from warm to cold, with neutral tones in the middle. Important tips:
ü Keep 80% full in terms of quantity
ü Colors that damage the vision cannot be arranged
ü Neutral colors It has a good harmonious effect and is used in the display of leisure series
Sequential principle-arrange regularly according to color depth. For example: We want to arrange 3 types of casual sweaters, each type from dark to light. The arrangement can be as follows:
Type A light color A type light color B type light color C type light color C type Light color
A type light color A type light color B type light color C type light color C type light color
A type medium color A type medium color B type medium color C type Medium color C type medium color
A type medium color A type medium color B type medium color C type medium color C type medium color
A type dark color A type dark color B type Dark C style Dark C style Dark color
The gradient arrangement is also based on color depth. The difference is that the gradient principle is the arrangement and combination of colors between styles
Same or very similar. The method is as follows:
Type A light color A type light color B type light color C type light color C type light color
Type A light color A type light color B type light color C Model light color C model light color
A model medium color A model medium color B model medium color C model medium color C model medium color
A model medium color A model medium color B Model A medium color C model medium color C model medium color
A model dark A model dark B model dark C model medium color C model dark product placement consistency
When faced with numerous styles of goods, how do you classify them? When we arrange, we can use "color" or "style" as the basis and use it flexibly.
Oslash; Product matching
When displaying products, in addition to considering the color consistency with the products, you must also consider the matching. Make appropriate and logical collocation display for goods. When taking samples, it should be noted that each product combination should be "regular" and "natural".
Window display
The display of high-quality products can enhance the style of the store and products to attract customers, making customers stop in the store and make purchases inside. In addition, window displays should also reveal fashion trends to arouse and enhance consumers' desire to purchase. , establish brand image. Window displays
ü have simple and clear themes, such as Christmas, New Year, spring, autumn, crazy sales, etc.
ü Replace regularly to establish a unique image of the product. [Specific creativity, no repetition]
ü If it is appropriate and tasteful, but it is too fancy, it will be self-defeating. Personally interesting decorations may scare away guests.
ü Clean and tidy.
ü Provide sufficient product information to customers with appropriate promotional posters.
ü Pay attention to safety and avoid being easily damaged or injured by customers. Window mannequins
ü The number depends on the size of the window, usually ranging from two to four
ü The clothes they wear should be the type of clothing that was actively promoted at that time
ü Color coordination: Based on the window background, coordinate and match
ü Focus on popular colors [make decisions with reference to today’s popular clothing books]
ü Use one color with multiple colors or one color with multiple styles as the combination guide
ü Place it on the right or left side of the window
ü The posture depends on the atmosphere, it can be dynamic, cheerful, or Leisure
1.9 Basic skills of display
The skill of display is to choose the appropriate display method according to the purpose of display. The basic purposes of display performances are twofold:
From the customer's perspective, it is necessary to enable customers to purchase goods.
ü In the title display, to easily guide customers to choose, simple and easy-to-understand classification display is required. Taking fashion clothing as an example, the following factors should be considered when classifying it: gender, age, size, style, color, price, purpose of use, place of use, etc.
ü The classification basis varies from product to product. It is necessary to use multiple criteria such as store regulations, customer level, and quantity of merchandise displayed, and it is necessary to determine whether the classification is conducive to customer selection from the customer's perspective.
From the store's perspective, store operators should be able to save time and effort in selling. It is necessary to efficiently and fully utilize the store space; it is easy to manage, easy to carry out inventory management of goods, and easy to understand best-selling products to prevent losses; it is cost-effective, labor-saving, standardized and manualized.
Types of display
Whether the display is for the general convenience of customers, or to highlight a certain product, different display methods must be chosen. The main types are: Classified display
It means that the goods are first divided into major categories, and then within each major category, a secondary display is conducted according to different classification methods such as price, grade, origin, quality, etc. divide. Such as textiles, clothing, etc. can be used as major categories. In the category of textiles, they can be further divided into chemical fibers, cotton, silk, woolen, etc. This classification method is convenient for customers to focus on selection and comparison, and it is also helpful to reflect the store's operating characteristics. This method adapts to the general shopping psychology of most customers, especially customers who are dominated by rational understanding. Customers with dominant perceptual knowledge often feel "dazzled" when standing in front of a large number of similar products. Open display
means that the store adopts a self-selected sales format. Customers can directly select the products they want to purchase from the products on open display. This is a modern form of counter-less sales that combines display and sales into one. All the products are hung or placed on shelves and counters, and customers can choose freely without repeated inquiries. This method is not only convenient for customers, making them feel natural and casual, but also easy to stimulate customers' purchasing interest. Thematic display
Also known as theme display, it is a combination of a specific event, time or festival, a centralized display of timely and marketable associated products; or a display in a specific environment and period according to the use of the product. This kind of display method can stimulate the immediate purchasing psychology of ordinary customers in the third quarter, and most of them can form a shopping craze for certain products.
However, this kind of display must highlight the "topic" or "theme", and should not be too large or too broad, otherwise it will easily arouse customers' resentment and think that the store is engaging in "opportunistic sales", causing customers' rebellious psychology. Seasonal display
It can also be regarded as a special case of "thematic display", which gathers seasonal products for real-time display based on climate and seasonal changes. This is most commonly used by stores or departments that carry seasonal merchandise. Products with outstanding seasonal characteristics such as seasonal clothing sales, summer cooling products, and winter cold-proof products generally use this display method. It is mainly to adapt to customers' seasonal purchasing habits. In our country, in the display and sales of seasonal products, clothing products for children and teenagers are of special significance. Because teenagers and children grow up quickly, most of the clothes, shoes and hats worn every other year or even every other season can no longer be worn. For most one-child families, It is said that there are no younger siblings to wear or change clothes; and in China, there is a bad habit of not letting children wear old clothes from outsiders, so every time the season changes, stores can do a good job in seasonal display and sales of children's products, and they can receive better sales. Effect.
Display methods
In various forms, it can also be subdivided according to category, raw materials, uses, sizes, colors, etc. There are mainly the following methods: Classification by variety
Clothes are classified according to different varieties and styles, and can be divided into clothes area, pants area, skirt area, etc. This classification is not only convenient for statistics and purchase, but also facilitates customer selection. Classification by raw materials
There are many kinds of clothing materials, and they can be classified according to their differences, such as sweater counters and leather clothing counters. This will help customers choose the clothes they want. However, such classification should not be too detailed. It can only be divided into broad categories, and then other classification methods can be used in the broad categories to further subdivide. Classification by use
This classification is mainly applicable to men's clothing and can be classified according to the different wear of men's clothing on different occasions. Generally, it can be divided into casual wear and professional wear. In the suit department, it can also be classified according to the different styles required for different occasions. This makes it easier for customers to choose and save a lot of money when looking for clothes suitable for attending a certain occasion. force. Classification by target
Category according to the gender and age of target customers. Generally, fashionable clothing is mostly divided into men and women, and then subdivided into age groups, etc. For example, women's clothing can be divided into categories according to the target audience: girls, housewives, working women, middle-aged women, etc. Classification according to size
When classifying according to size, it can be divided into large, medium and small, and then it can be further subdivided. In usual displays, design and size are the two factors that are considered together, but the focus is mostly on size. This classification makes it easier for customers to choose clothing that suits them and try them on. But if there are many types of clothing, it will be too troublesome to classify them and it will look very messy. You can only display the styles, and then let the salesperson pick them up according to the size required by the customer. Size classification is suitable for children's clothing stores, because the most important thing when choosing clothes for children is size. This classification makes purchasing easier. Classification by color
General customers attach great importance to the color of clothes, handkerchiefs and ties when purchasing them. Therefore, when displaying these products, they must be classified according to color. Based on this, the customer’s desire to buy is Very effective. Especially using models to wear clothes on the body and matching them with accessories of the same color, such as leather bags, shoes, headwear, scarves, etc., I believe it will definitely attract the attention of customers. In specific operations, the following knowledge can be used:
Color matching in brightness order and hue circle order. If a certain product is uniformly colored in white, gray, black, etc., then it is best to display it in the order of brightness: white - off-white - gray - black. When displaying colored products, if you start with red and display them in the order of the hue circle, that is, red, orange, yellow, green, and blue, it will make people feel beautiful and refreshing.
Same color matching. Sometimes they are not necessarily displayed in the order of the hue circle, but only in the same color. This method is very attractive to customers who like a certain color, and the display effect is also very good. But sometimes all the same colors are too monotonous. If you add one or two contrasting colors of products to make up for the lack of monotony, the effect will be better.
Color matching of similar colors.
Color matching between similar colors often lacks effect because the colors are too similar. Especially the combination between low brightness similar colors and low color saturation will make people feel tacky; on the contrary, the combination between high brightness similar colors It can make people feel dull, so be careful.