Lu Yi, Mayor of Luohu District People's Government

Shenzhen Gold and Jewelry Industry Cluster Base (hereinafter referred to as the Cluster) was established in August 2004. It is one of the nine major industrial clusters in Shenzhen one. With the strong support of the Shenzhen Municipal Party Committee and Municipal Government, and the great attention of the Luohu District Committee and District Government, the gathering place has rapidly grown into a jewelry base with obvious agglomeration effects and growing influence. In 2005, the gathering place was awarded the title of "Guangdong Province Gold and Jewelry Industry Cluster Upgrade Demonstration Zone" by the Guangdong Provincial Economic and Trade Commission; in 2006, the gathering place was jointly awarded the title of "China Jewelry and Jade Jewelry Management Center" by the China Jewelry and Jade Jewelry Industry Association and the Ministry of Land and Resources Jewelry and Jade Jewelry Management Center. "Jade Jewelry Characteristic Industrial Base" title.

1. The formation of Shenzhen’s gold and jewelry industry cluster base

The core area of ??the cluster is located in Shuibei-Wanshan Industrial Zone, Luohu District, Shenzhen, covering an area of ??566,300 square meters. Shenzhen's gold jewelry industry has gradually shown the momentum of industrial agglomeration since the mid-to-late 1990s, forming two major processing and production areas: Luohu and Shatoujiao. As one of the earliest industrial zones established in Shenzhen, Shuibei-Wanshan Industrial Zone had only about 10 jewelry companies in the early 1990s. In the mid-to-late 1990s, the state implemented a preferential "gold consignment" policy for some jewelry companies in Shenzhen to promote With the development of the jewelry industry, and the fact that the park is adjacent to Hong Kong and has a relatively superior transportation and geographical environment, the park quickly formed a huge depression effect to undertake the transfer of industries from Hong Kong and Southeast Asia. The Luohu District Government assessed the situation and actively guided it, causing many gold and jewelry companies to move to Luohu from other regions. Years of in-depth development and the clustering of enterprises have made Luohu the core area of ??Shenzhen's jewelry industry.

Shenzhen Vice Mayor Chen Yingchun (first from right) attended the China Jewelry and Jade Jewelry Characteristics Industry Base Mayors Forum

With the gradual development of the industry, jewelry companies in the region have made great progress in computer design, The rapid development and application of production technologies in rapid prototyping, laser welding, laser molding, network technology and computer management attracted more than 300 related upstream and downstream gold and jewelry companies to settle in the park in 2003, forming a momentum of clustered development. The good development of the jewelry industry in Luohu, Shenzhen, and the role and status of the jewelry industry in Shenzhen's economic development have attracted great attention from the Shenzhen Municipal Government, especially the Luohu District Government. With the joint efforts of the Shenzhen Municipal Government, the Luohu District Government, the jewelry companies in Shuibei District, and the Shenzhen Gold and Jewelry Industry Association, the Shenzhen Gold and Jewelry Industry Cluster Base was officially established in August 2004. In the more than two years since the agglomeration was launched, the number of companies settled in has continued to increase, and the agglomeration effect is very obvious.

Luohu District leaders visited Jinli International Jewelry Trading Center

The enterprises in the gathering area have also evolved from joint ventures and state-owned enterprises at the beginning to state-owned enterprises and inline enterprises. , private enterprises, "foreign-funded" enterprises and other types of ownership enterprises develop simultaneously. Among them, private enterprises have emerged suddenly and account for the largest proportion. According to statistics, they account for approximately 62.7% of the number of enterprises in the entire industry. These private enterprises have flexible operations, sophisticated structures, and strong adaptability, and have made great contributions to the development of the gold and jewelry industry in the gathering areas. It is precisely because of the prosperity and development of many private enterprises that the gold and jewelry industry chain in the gathering place has gradually become complete.

Lu Yi (first from right), the mayor of Luohu District, Shenzhen, studied the conference materials

Throughout the development of the agglomeration area, the opportunities provided by the early market economy and the strong support of the government contributed to the creation of many gold The gathering of jewelry companies in agglomerations has laid a solid foundation for the establishment of agglomerations and created conditions for the government to further guide the industry towards cluster development. Industrial agglomeration is the product of industrialization reaching a certain stage under the influence of market economy. Its formation and development are based on the needs of enterprises and market demand, and there is a dynamic process of continuous accumulation and development. In this process, the government's active guidance and promotion have further integrated the original industrial base, continuously improved public services, the effect of industrial agglomeration has become increasingly apparent, and the radiation effect of the agglomeration has also continued to amplify, thus forming agglomeration industries. strong vitality for development.

2. The development of Shenzhen’s gold and jewelry industry cluster

In recent years, China’s jewelry industry, especially Shenzhen’s jewelry industry, has exploded driven by advantages such as preferential policies and low costs. However, with the rapid growth of the industry, as the global competition in the jewelry industry further intensifies, the policy advantages and cost advantages of Shenzhen jewelry enterprises are gradually weakening, and the competition between enterprises has transformed into cost, technology, management, brand, etc. Comprehensive factor competition. For a small-scale, workshop-style jewelry processing and production enterprise, it is obviously beyond its capabilities to develop comprehensive competitiveness in creative design, new material R&D and application, and marketing expansion in a short period of time. Therefore, in order to enhance the comprehensive competitiveness of the jewelry industry, it is necessary to improve the overall strength of the industry by promoting the development of industrial agglomeration. Since its establishment, the gathering place has achieved good development in all aspects.

(1) By strengthening external exchanges, learning advanced experience, and expanding the influence of gathering areas

China’s jewelry industry has formed across the country based on different resources, location, history and other advantages. It has established a unique jewelry industry base. In order to promote mutual exchanges and learning among various Chinese jewelry and jade jewelry industry bases, and to help Shenzhen Luohu China Jewelry and Jade Jewelry Industry Base learn from the successful experiences of other Chinese jewelry and jade jewelry industry bases, our district hosted the Shenzhen-based jewelry industry on September 12, 2007. The 2007 China Jewelry Industry Development Forum and the First China Jewelry Industry (Shenzhen) Summit was jointly sponsored by the Municipal People's Government, the China Jewelry and Jade Jewelry Industry Association and the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources. The meeting invited representatives from China's jewelry and jade jewelry characteristic industry bases, relevant industry experts and brand experts, as well as business representatives to attend. The participants had a lively and in-depth discussion on the development status and development direction of China's jewelry industry, the construction status and development strategies of various jewelry industry bases, and development ideas, which deepened mutual understanding among various jewelry industry bases and provided a basis for the development of Luohu jewelry industry. It provides many references and further expands the influence of Luohu Jewelry Industry Base.

The China Jewelry Industry Development Forum was held in Luohu, Shenzhen in September 2007

(2) By enhancing the agglomeration effect, the gold jewelry industry in the agglomeration areas will gradually become bigger and stronger

After nearly 20 years of exploration and development, China’s jewelry industry has made remarkable achievements. Driven by the continuous expansion of China's jewelry industry, the agglomeration area has gone through nearly a century of development in Western countries in just over two decades by promoting the agglomeration of the gold jewelry industry and taking the path of industry-specific development. At present, the gathering place has become the national gold jewelry production and processing base, the jewelry industry international information center and material procurement center, and the national gold jewelry trade center. As of the end of 2006, there were more than 1,300 jewelry companies of various types in the industry. The total output value of the gold jewelry industry was more than 50 billion yuan, accounting for about 50% of the domestic market share. From the perspective of component indicators, the gold processing volume of the entire industry in the gathering area accounts for approximately 70% of the Shanghai Gold Exchange's annual trading volume, the platinum processing volume accounts for 70% of the Shanghai Platinum Exchange's annual trading volume, and the diamond consumption accounts for 70% of the Shanghai Diamond Exchange's annual trading volume. 60% to 70% of the trading volume. It can be said that the gold jewelry industry in the gathering place has occupied a "leading" position in the national jewelry industry.

(3) By strengthening brand building, gradually establish a unique regional brand in the agglomeration area

Under market economy conditions, enterprises must clarify their market positioning and brand. As a spatial carrier for the development of enterprise clusters, industrial agglomerations must also have their own positioning and brand. Only in this way can we create and cultivate characteristics for the products in the agglomeration and improve the competitiveness of the enterprises and products in the agglomeration. In the process of gathering area construction and planning, building famous brand enterprises and creating brand bases are crucial links. Through the efforts of recent years, the function of gathering places for brand agglomeration has been fully reflected. A large number of famous brand companies have emerged, and the base brand has been initially established. First, driven by the government's policy of vigorously introducing and creating well-known enterprises and brand-name products, the base has gathered many well-known enterprises and brand-name products. At present, the gathering center has obtained 22 "Chinese Famous Brand" products, accounting for nearly half of the total number of "Chinese Famous Brands" in the national jewelry industry, and 7 products have won the "Guangdong Province Famous Brand" product. In addition, the gathering place has also won four "China Famous Trademarks".

Second, on the basis of many famous brand enterprises, through the implementation of differentiated brand positioning and the integration of individual brand characteristics, a regional brand image of the agglomeration area has been initially formed. The existing 22 Chinese famous brand products and 7 Guangdong famous brand products respectively focus on different fields such as gold jewelry, platinum jewelry, jade and jade jewelry, inlaid jewelry and fashion jewelry, meeting the differentiated needs of different consumption levels. An overall regional image with complete brand products and reasonable distribution has been formed.

The opening ceremony of the Luohu branch of China (Shenzhen) International Cultural Industry Expo and Fair

(4) Through the integration of industrial chains, a complete industrial system in the gathering place is formed

The agglomeration area is first of all a supporting agglomeration of related enterprises in the industry. This function enables enterprises to form a "strategic alliance" for their own development. This "strategic alliance" promotes the internal division of labor of enterprises in the agglomeration area to develop to a deeper level and promotes the industry. further integration of the chain. By improving the correlation between enterprises entering the agglomeration area, with brand enterprises as the mainstay and supporting enterprises with strong processing capabilities and high technical level as the supplement, a production system with specialization, detailed division of labor and supporting upstream and downstream products will be formed. At present, the agglomeration area has concentrated nearly 70% of the production and trading volume of Shenzhen's jewelry industry. Its production and processing have formed a complete industrial chain, and it has shown a trend of integrating R&D and design, production and manufacturing, display and trading, and tourism culture. The agglomeration area It has become the first choice place for domestic and foreign jewelers to purchase, process and trade in Shenzhen, taking a leading position in the jewelery industry in Shenzhen and even the country.

The opening ceremony of the first Shenzhen Jewelry Festival

(5) Provide an excellent environment for the development of the gold and jewelry industry by improving public services

Public** *Technical service platforms can strengthen the ability of enterprises in industrial clusters to acquire, disseminate and innovate professional information, promote interdisciplinary and industrial integration, greatly improve the innovation capabilities of enterprise groups, and ensure that enterprises can obtain all types of required information at low cost. Technical talent. Through the construction of a public service platform, the cluster provides strong back-end service support for the development of the jewelry industry. First, the Shenzhen Municipal Government invested 20 million yuan to build a gold and jewelry industry R&D and design center to provide a service platform for jewelry companies’ product research and development. The second is to introduce the National Jewelry and Jade Quality Supervision and Inspection Center to set up a receiving and inspection point at Shuibei International Jewelry Trading Center to provide product inspection and testing services for jewelry companies. The third is to vigorously promote talent training services, open the "Shenzhen Jewelry Industry Senior Technician Evaluation and Appraisal Training Course", set up a jewelry education and training internship base, and actively prepare to establish the Shenzhen Jewelry Academy to provide sufficient talent resources for Shenzhen jewelry companies. The fourth is to launch the Shenzhen Jewelry Network. While providing a fast and detailed information exchange platform for Shenzhen jewelry enterprises, the website has also become an important window for the external publicity of the Shenzhen jewelry industry.

3. Characteristics of the Shenzhen Gold and Jewelry Industry Cluster Base

The development and rise of the gold and jewelry industry in the cluster is due to the fact that there are no natural resources to rely on and no relevant historical precipitation. Under the circumstances of utilization, we have worked hard with an entrepreneurial spirit of daring to venture, dare to try, and have the courage to be the first. Currently, Luohu is facing the "four unsustainable" bottleneck constraints of resources, land, environment, and population. These constraints are also very obvious in the agglomeration area. For example, a large number of jewelry companies want to enter the cluster but cannot find factories. Therefore, it is not only an inevitable requirement of the law of economic development for agglomeration areas to take a path of characteristic development, but also the only way for in-depth development of agglomeration areas. Based on the existing scale, the gathering place actively seizes the high-end of the industrial chain by building a circular economy development model, vigorously promoting independent innovation and innovation, and strives to create the three characteristics of "harmony", "innovation" and "high-end".

Shenzhen City and Luohu District leaders visited Shuibei International Jewelry Trading Center

(1) Occupy the high end of the "smile curve" and create a high value-added gold and jewelry industry gathering place

The "smile curve" refers to the distribution of added value in a "U"-shaped curve in the industrial chain. The left end is the innovative profit point dominated by the knowledge economy and intellectual property rights, and the right end is the innovative profit point including display and sales. The comprehensive service element is the dominant profit point, while the processing link is at the lowest end. In recent years, the gold and jewelry industry in the gathering place has been marked by the rapid development of the design, research and development and exhibition and sales industries, showing the characteristics of the industry as a whole developing towards high-end development.

In terms of design and R&D, the main manifestations are that the Precious Metal Materials Research Laboratory of the Jewelry R&D, Design and Promotion Center has been built and put into use; the 3G Jewelry Designer Training Class of the Jewelry R&D, Design and Promotion Center has also started. In addition, in order to enhance the cultural connotation of jewelry and increase the added value of the jewelry industry, we actively promote the integration of the jewelry industry and cultural and creative industries in our jurisdiction. Shuibei Necklace Block has been used as a branch venue of the International Cultural Expo for two consecutive terms, initially showing the economic effects of the combination of jewelry industry and cultural and creative industries. According to statistics, the Shuibei Necklace Block Branch Venue of the Third International Cultural Expo had a contract value of 1.473 billion yuan, an intended amount of 2.273 billion yuan, and received a total of 188,100 tourists during the expo. The successful holding of the first Shenzhen Jewelry Festival also enhanced the cultural connotation of the jewelry industry and expanded the influence of jewelry culture. By participating in the China Jewelry Design "Pioneer Award" competition, the design level has been improved, and it is also conducive to the development of the jewelry industry in the high-end direction.

In terms of display and transactions at the end of the industrial chain, the gathering place already has Shuibei International Jewelry Trading Center, Jinli International Jewelry Trading Center, Bolin International Jewelry Trading Center, Shuibei Jade Wholesale Market, and Pengcheng Jewelry Jade Wholesale Center, Yapola Jade Wholesale Market and many other jewelry trading platforms. In addition, there are many international jewelry trading centers that are actively recruiting investment, such as Belle International Jewelry Trading Center, Zhengfu International Jewelry Trading Center, etc. At present, based on the scale and quality of the jewelry industry in the gathering place, a number of high-level and professional large-scale jewelry trading platforms have been built in the gathering place.

(2) Adhere to independent innovation and build an innovative gold and jewelry industry cluster

Advanced technology is a sign of industrial strength, and technological innovation is the foundation for industrial prosperity. According to the unique characteristics of jewelry products, only by constantly adding new varieties, new styles, carrying out technological innovations and product innovation can the vitality of enterprises and gathering places be ensured. After recent years of development, many jewelry companies in the agglomeration now have their own jewelry design and R&D departments. Through the strategy of "attracting talents, cultivating talents, and reusing talents", these enterprises have brought together a large number of product development and design elites at home and abroad, strengthened the research and development capabilities of new products and new technologies in the gathering places, and improved the design and development of jewelry styles. , launching marketable avant-garde jewelry and other aspects of being at the forefront of the domestic industry. At present, jewelry companies in the cluster have more than 30 invention patents and more than 200 appearance patents.

(3) Vigorously develop circular economy and establish an environment-friendly and harmonious jewelry industry cluster

The first Shenzhen Jewelry Festival Top Ten Special Support Jewelry Brand Award Ceremony

Establishing an agglomeration economic development model with circular economy as an important feature, achieving a harmonious construction of the agglomeration industrial chain, and harmonious coexistence of industrial development with society and the natural environment are important tasks in the construction of Shenzhen's gold and jewelry industry agglomeration. . By actively building an ecological industrial chain, encouraging and guiding enterprises to implement clean production in the production process of products, striving to realize waste recycling, and improving the renewable resource recycling system, the harmonious development of the agglomeration has begun to show results. For example, leading enterprises such as Shenzhen Jimeng Jewelry Co., Ltd., Shenzhen Ganlu Jewelry Co., Ltd., and Shenzhen Millennium Star Industrial Development Co., Ltd. have invested tens of millions of yuan in environmental protection technology transformation, and have basically achieved Environmental protection standard emissions. Enterprises in the agglomeration have also developed their own water circulation filtration systems, which reduce the loss of precious metals by about 5% and achieve a high level of pollution-free emissions. A single enterprise can save more than 500,000 yuan a year on average. In addition, through corporate social responsibility construction, enterprises in the agglomeration area, while creating profits and being responsible for the interests of shareholders, pay more attention to the social responsibilities of employees, consumers, communities and the environment, in order to build a resource-saving and environmentally friendly harmonious gold The construction of jewelry industry clusters provides useful exploration and practice.

2007'China Jewelry Industry Development Forum Jewelry Show

4. Increase government support to promote better and faster development of Shenzhen's gold and jewelry industry cluster

At present, the development of agglomerations is still in its infancy and has not yet fully adapted to the needs of socio-economic development for jewelry products. In the current development of the gold and jewelry industry, policy support and government promotion play a vital role. Although the development of agglomerations mainly relies on market behavior, it is also closely related to government behavior.

Therefore, the Shenzhen Municipal Party Committee and Government, and the Luohu District Committee and District Government have always focused on providing strong support to the development of agglomerations in terms of policies, systems, and funds to create the best environment for industrial development.

(1) Effectively strengthen organizational leadership, clarify the division of responsibilities, and provide efficient mechanism guarantees for the development of agglomeration areas

Shenzhen City has specially established a joint meeting system for the construction of industrial agglomeration bases. Led by city leaders, responsible comrades from the municipal and district governments and relevant functional departments, industry associations and banks participated. At the same time, an industrial agglomeration expert advisory committee was established to provide advice on the planning and development of industrial agglomeration bases. In addition, a management agency has been established in Luohu District, where the agglomeration is located, to coordinate the development and construction of industrial agglomerations, review enterprise plans, and solve problems related to enterprises entering the agglomeration base, management and operation of the agglomeration base.

(2) Continue to increase policy support and create a superior policy environment for the development of industrial cluster bases

In order to promote the construction of gold and jewelry industry cluster bases, Shenzhen City, firstly, in terms of finance We have provided strong financial support and established the principle that supporting funds for the development and construction of industrial cluster bases will be invested by municipal and district finances in a ratio of 6:4. From August 2004 to the present, the governments of Shenzhen City and Luohu District have invested a total of 148 million yuan as supporting construction funds for the environmental transformation of the gold and jewelry industry cluster base. The second is to set up special funds in the form of loan discounts and subsidies to encourage and support jewelry companies to carry out technological transformation and build public technology and information platforms. For example, many companies in the agglomeration area have received discounted interest support for technological transformation from the municipal government, which is used to update and transform their production equipment. In addition, the public R&D center in the gathering area, invested by the municipal government with an investment of 20 million yuan, has also been officially put into use. The third is to implement preferential policies to promote the development of agglomeration areas towards specialized division of labor, clean production, resource conservation, circular economy and high-end industries. The Shenzhen Municipal Government and the Luohu District Government have formulated and promulgated a number of incentive measures to guide enterprises in the agglomeration area to develop circular economy. The Luohu District Government has rewarded six enterprises in the agglomeration area with bonuses. Fourth, based on the characteristics of this area as an old industrial zone, the urban and municipal governments provide preferential treatment to jewelry companies in terms of property purchase and land use extension, so that gold and jewelry companies can have their own fixed production and operation sites and feel at ease in the agglomeration. Local production development.

(3) Increase investment, improve the infrastructure of the agglomeration area, and provide an excellent business environment for the development of the jewelry industry

In order to attract more famous brand companies to settle in the agglomeration area, create As an international regional brand, governments at both the municipal and district levels strongly support the construction of gathering areas. At present, some municipal renovation projects in the gathering area have achieved initial results, and the local environment has been greatly improved. According to the "Shui Bei Necklace" concept plan made by the American E-Dao Company for the gathering area, a "Shui Bei Necklace Walking Trail" will be established in the core area of ??the gathering place. The "Golden Trail Plaza" project has been completed. The renovation of the building's facade has also been completed, and the "Crystal Plaza" is also under construction. The basic project is expected to be completed in the second half of 2007, and other projects are also proceeding as planned. The transformed agglomeration will form a jewelry industrial park with "Shuibei Necklace Street" as the core, divided into five areas and seven nodes. The five areas refer to the jewelry display area, education and research area, commercial retail area, production and manufacturing area and cultural tourism area. The seven nodes are R&D and education node, service and leisure node, commercial retail node, fashion accessories release node, jewelry display node, factory processing node and cultural entertainment node. By then, the cluster will be built into a first-class international jewelry park, providing a good business environment for the development of the jewelry industry.

Exterior view of Shuibei International Jewelry Trading Center in Luohu District, Shenzhen

(4) Integrate public service resources and create a complete public service platform

< p>The public service platform is a necessary guarantee for the long-term development of the jewelry industry. However, due to the characteristics of high difficulty, high investment, high risk, and long cycle in the construction of public service platform, it is difficult to build it by a single enterprise alone. In order to promote the long-term prosperity of the jewelry industry in the agglomeration area, the municipal and urban governments will integrate existing public service resources and establish a comprehensive public service platform in the agglomeration area.

This public service platform not only includes design and research and development, inspection and testing, talent training, network information and other functions, but also provides preferential measures such as low-rent or rent-free office space to attract well-known domestic and international jewelry industry institutions to establish offices in the company. *** Set up headquarters or offices within the service platform to expand the gathering place’s domestic and international influence. The public service platform will also set up a jewelry culture museum to promote jewelry culture and improve the cultural connotation of jewelry products. In addition, world-renowned jewelry companies will be introduced to set up product display centers in the public service platform to provide a platform for exchanges and cooperation between Chinese and foreign jewelry circles. The public service platform established by the urban and municipal governments with huge investment will inject new impetus into the development of the jewelry industry in the gathering area.

(5) Actively play the coordination service function of the government and effectively solve problems for enterprise development

First, since 2003, the governments of Shenzhen City and Luohu District have begun to provide enterprises with The convenient through-train service approved by the government has greatly improved the efficiency of government work. Second, in order to solve the problem of financing difficulties for enterprises in agglomeration areas, the Luohu District Government of Shenzhen City actively promotes cooperation between Shenzhen’s banking industry and the jewelry industry to provide smooth financing channels for enterprises. At present, the agglomeration has innovated two financing methods. One is to establish the Shenzhen UnionPay Jewelry Industry Guarantee Center, and the other is to establish a "joint guarantee and joint loan" mechanism between enterprises. This move provides a solution for the jewelry industry to solve the financing problem. The third is to adopt methods and measures that are conducive to enterprise development from tax management, labor and employment, etc., to promote the construction of gold and jewelry enterprises in corporate standards and talent gathering. The fourth is to provide enterprises with environmental protection services in hazardous chemical management and sewage treatment for free.

The Shenzhen Gold and Jewelry Cluster Base was formed under a specific historical environment, with the strong support of the two municipal governments, and the joint efforts of entrepreneurs in the jewelry industry. After just over two years of development, the gathering place has achieved certain results. This is the result of our joint efforts and hard work, and it is also a new starting point for the gathering place. We believe that according to the law of industrial agglomeration development, with base construction as the carrier, industrial chain development as the link, and leading enterprises as the core, with the hard work of many entrepreneurs, with the support and guidance of the government and the vigorous promotion of industry associations, , the gathering will achieve more achievements and will be built into a gold and jewelry industry cluster that integrates R&D, design, manufacturing, display, trading and cultural tourism, taking a leading position in the country and radiating to Hong Kong, Macao and Southeast Asia.

Shenzhen Luohu Jewelry Industry Cluster Plan