Lancome was born in France in 1935. It is a brand founded by Armand Petitjean. As a world-renowned high-end cosmetics brand, Lanc?me is involved in many product fields such as skin care, makeup, and perfume. It mainly targets mature women aged 25 to 40 with higher education and income levels.

Extended information

Armand Petitjean, the father of Lanc?me, was a person who loved roses very much. He planted roses in his manor Ville d'Avray on the outskirts of Paris. Full of roses of all kinds. So of course he chose the rose as Lanc?me's symbol. The traditional, beautiful, noble and elegant Lanc?me rose logo is a masterpiece of Redouté (1759-1840), a famous painter who is good at painting plants and estates.

1964: The standardized long-stemmed rose with smaller leaves became Lanc?me's brand image, appearing in Lanc?me's advertisements and all packaging patterns.

1974: The leaves on the pattern were removed, creating a more refined pattern.

1990: The perfume with the theme of "Hug Me" was also described as a perfume with history and memory. The beautiful perfume bottle resembled an inverted crystal pyramid, which strengthened it. of infectiousness.

1996: The roses used in the 1960s still appear on the packaging and advertising of Lanc?me products, and due to different product types, roses show different colors, white for skin care products, red or purple for cosmetics , and yellow for sun protection products, which further strengthens the status of this rose.

2000: Everything changes. The rose becomes an integral part of the Lanc?me organization and changes with each promotion.

Reference material Lanc?me_Baidu Encyclopedia?