Galaxy is the terminal brand name of Samsung Electronics’ mobile and communications division. At the 2015 Galaxy s6 series Greater China launch conference, Samsung officially announced the official Chinese standard translation of the Samsung Galaxy series mobile phones as Gai. Leshi means that Samsung mobile phones cover a happy world. Before this, some Samsung mobile phone users translated it as Gaishi, such as the famous Gaishi Rabbit. Galaxy is the brand name of Samsung mobile phones, while iPhone is the brand name of Apple mobile phones. As of the end of September 2019, the Galaxy brand includes S series, Note series, A series, Fold series, etc. From 2012 to 2019, Samsung Galaxy mobile phones have been far ahead in global sales (ranking first every year), becoming the core force driving innovation and development of the entire mobile phone industry.