Pepsi was originally invented by pharmacists, and later added with other ingredients to become drinks.

It's different. The delicious formula is still unknown. Very mysterious. Please look at the relevant information below and you will know.

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In the marketing history, Pepsi and Coca-Cola fought for 105, but the first 70 years were a long night, and they lived under the strong oppression of Coca-Cola for a long time. Pepsi also came to the door three times to ask Coca-Cola to buy it, but all of them were rejected by their opponents. Because Pepsi's attack point is not accurate, the effect of the attack is very poor. The most famous attack was in the 1930s. As we all know, the American economy was depressed in the 1930 s, and everyone had no money. At this time, Pepsi launched an advertisement saying, "Spend the same money and buy double coke." It hit Coca-Cola in price, and it worked in a short time. But soon, after the price reduction of Coca-Cola, the advantage returned to Coca-Cola. In other words, the strategy that the opponent can copy is not a good strategy, and there is no strategic weakness against the opponent.

In the late1960s, when Pepsi was positioned as "Coke for young people", people thought that the strategic weakness of Coca-Cola had been determined. Because Coca-Cola is a traditional, classic and long-standing cola, its mysterious formula is still locked in the safe of Atlanta headquarters, and only seven people in the world know the password of the safe. Therefore, when Pepsi-Cola found a tit-for-tat reverse strategy, thus repositioning Coca-Cola as an outdated old-fashioned cola, Pepsi-Cola embarked on the road of take-off. From three requests for acquisition to almost equalling Coca-Cola in mid-Kloc-0/988, it finally forced Coca-Cola to abandon the traditional formula and launch a new formula, which is to copy Pepsi's "new generation" strategy. The result of Coca-Cola copying Pepsi's new strategy is a famous catastrophe in marketing history, and even street consumer demonstrations have taken place. The slogan of consumers is "Give me back my Coca-Cola"! The strategy of "young people" cannot be copied. In fact, it has educated Coca-Cola to return to traditional cola.

Trout's "decaffeinated and non-cola" strategy for 7-up soda also attacked the strategic weaknesses of Coca-Cola and Pepsi-Cola, making 7-up soda the third largest beverage in the United States. As two representative brands of Coke, Coca-Cola and Pepsi-Cola are inseparable from caffeine. You can't call coke without caffeine, so the strategy of "no caffeine" can't be copied by your opponent. But then the two companies really couldn't help it, and actually launched a "decaffeinated" cola. For example, the new coke, of course, has no effect. None of them succeeded.