On January 1, 1984, Qingdao Daily Electrical Appliances Factory, which was formed by the merger of Qingdao Dongfeng Motor Factory and No. 4 Tool Factory four years ago, was renamed "Qingdao Refrigerator General Factory"; in March, it designed a 150-liter refrigerator Single-door refrigerators (trial production of 24 units in October); in October, it signed a contract with Liebherr of Germany to introduce refrigerator technology and production lines. It was the last designated manufacturer approved by the Ministry of Light Industry (at that time, there were more than 100 refrigerator factories in the country) . In December, 35-year-old Zhang Ruimin was appointed as the factory director; that year, sales were 3.48 million yuan, losses were 1.47 million yuan, 74 electrical boxes were produced, and the number of employees was 820.
The technology and equipment imported from Germany in 1985 (production capacity: 300,000 refrigerators/year) were put into production that year. In June, the first Qindao-Liebherr four-star double-door refrigerator was launched. It is the earliest high-quality, energy-saving product produced in China.
Quality problems were discovered in April, and the responsible person personally destroyed 76 defective refrigerators with a sledgehammer, which significantly improved the quality awareness of all employees.
Annual sales are 18.2 million yuan, profits and taxes are 2.97 million yuan, and there are 758 employees.
In December 1988, "Haier" refrigerator won the first domestic gold medal in the history of Chinese refrigerators.
Based on Qingdao Refrigerator Factory in 1989. "Qindao Haier Refrigerator Co., Ltd." was established through targeted fundraising. In the wave of price cuts for refrigerators in the second half of the year, Haier succeeded in increasing the price of its products by 10%. Haier became a famous brand and established itself as the industry leader. Established a joint venture with British businessmen to form a powder coating company.
In 1990, the refrigerator passed the UL certification of the United States (the first in China) and began to enter the international market in large quantities. Winning the Golden Horse Award, the country's highest corporate management award, "Haier" became the first "China Famous Trademark" in the home appliance industry.
On December 20, 1991, with Haier Company as the main body, Qindao Haier Group Company was formed by merging Qingdao Refrigerator Factory and Air Conditioner Factory. Annual sales are 862.4 billion yuan and profit is 31.18 million yuan.
In April 1992, Haier refrigerators were the first domestic peers to pass ISO900 certification, followed by air conditioners and freezers. In June, 720 acres of land was acquired in the Eastern Qingdao High-Tech Development Zone to build the Haier Industrial Park (construction started in November).
In September 1993, the group was officially renamed "Haier Group", and all relevant trademarks and names were changed to "Haier"; the first batch of national technology centers recognized by the State Economic and Trade Commission and other departments included Meier ; On November 19, Haier's shares were listed on the Shanghai Stock Exchange, raising 3.6 billion yuan through the issuance of shares; annual sales were 1.487 billion yuan, profits were 179 million yuan, and export earnings were US$18.19 million.
In 1994, the air conditioner factory jointly owned by Japan's Mitsubishi Heavy Industries was put into production and sold back to Japan; the washing machine and water heater factory jointly owned by Italy's Meroni Company was put into production; and the first generation of inverter air conditioners in China were launched. Annual sales are 2.56 billion yuan, profit is 200 million yuan, and foreign exchange earnings from exports are 17 million US dollars.
In July 1995, Qingdao Hongxing Electric Co., Ltd., one of the three largest washing machine factories in the country (with a loss of more than 100 million yuan), was merged. It turned around losses in three months and made profits in five months. Hong Kong Haier Company was established to conduct financing and import and export business. The industrial park was completed and the 1.6 billion yuan investment loan was paid off. At the end of the year, it acquired 60% of the shares of Wuhan Blue Boxi Island Company, which produces refrigerators and air conditioners. Ranked 107th among the top 500 national industrial enterprises.
In February 1996, initial overseas direct investment: Halsa Paul (Indonesia) Co., Ltd. was established to produce refrigerators, air conditioners, and washing machines. In June, he won the highest award from the American Association for Quality Service: the Five-Star Diamond Award. Annual sales are 6.2 billion yuan, profit is 306 million yuan, export earnings are 54.42 million US dollars, and there are 13,228 employees.
In March 1997, it invested 60% in a joint venture to establish Shunde Haier Electric Co., Ltd. in Guangdong; in April, it acquired 80% of the shares of Qingdao No. 3 Pharmaceutical Factory; in August, it merged with Shandong Laiyang Electric Iron Factory; in September, it invested 60% in Hangzhou West Lake Group jointly established Hangzhou Haier Electric Co., Ltd. to enter the field of black home appliances; at the end of the year, it invested 59% in a joint venture to establish Guizhou Haier Electric Co., Ltd. (refrigerator); at the end of the year, it merged with Huangshan Electronics Co., Ltd. (TV). On September 5, it was announced that the "Pathfinder" color TV would be launched.
On February 18, exclusive certificates were issued to 12 foreign dealers at the Cologne Expo in Germany; in June, a contract was signed with the Philippine LKG Company, and in August, Haier LKG (Philippines) Electrical Appliance Company was officially established, and production began in the fourth quarter. Refrigerator; In August, it signed a contract with Malaysian Jixin Holdings Company to jointly establish Haier Industrial (ASEAN) Co., Ltd. (to produce washing machines); on September 16, the US "Wall Street Journal" published a 3,000-word report on Haier on the front page. At the end of the year, Asia Weekly (Hong Kong) selected Zhang Rui as the "97 Entrepreneur Achievement Award".
Annual sales are 10.8 billion yuan, profit is 420 million yuan, export earnings are US$50 million, and total assets are 6.6 billion yuan.
In January 1988, it jointly invested and established "Haier Chemical Engineering Plastics Research Center Co., Ltd. (Beijing)" with the Institute of Chemistry, Chinese Academy of Sciences; in April, it jointly established "Haier Plastics Research Center Co., Ltd." with the Research Institute of the State Administration of Radio, Film and Television. "Beihai Haier Software Co., Ltd." (Haier accounts for 55% in Beijing); in June, it jointly established "Beihai Haier Software Co., Ltd." with Beijing University of Aeronautics and Astronautics and the American C-MOLD Company; annual sales are 16.2 billion yuan