For customers, industrial clusters provide them with a convenient platform to compare products.
For enterprises, due to the comparison of customers' merits, they face a group of strong competitors; enterprises face various social services and various human resources. This kind of nearby and merit-based shopping is a kind of competition. It has the efficiency of vertical integration and broader autonomy and selectivity.
Generally speaking, the advantages of industrial clusters are very obvious, which are specifically reflected in:
1. Promote innovation and entrepreneurship, which is conducive to attracting investment
In the location of the industrial cluster, since domestic and foreign users, dealers, and suppliers are gathered here,
Various The latest market information, product information and technical information are also gathered here, and these will be the source of innovation.
In addition, the exchange of various information within the cluster has become more frequent, resulting in more opportunities for innovative ideas to collide.
In addition, the competition within the cluster and the communication between enterprise personnel also make the enterprise's desire to learn stronger, while also reducing the cost of learning, making it easier to produce a learning effect.
A large number of institutions that provide research and development technical support, such as various universities, scientific research units, training institutions, and industry associations, have formed an innovative service system.
Recently, the Fengying Stainless Steel Production Project with a total investment of 300 million yuan was officially put into operation in Wuzhou Stainless Steel Industry Base.
This project, which was introduced and started in January 2010 in accordance with the industrial cluster investment concept, was completed and put into production in just over 9 months, further strengthening the city’s stainless steel industry cluster and fully embodying the Since 2010, the "Investment Attraction Year" activities have achieved the results of high-quality and efficient investment promotion in industrial clusters.
According to statistics, from January to October 2010, the city's investment promotion funds were 22.542 billion yuan, completing 10.39% of the annual target of 21.7 billion yuan, a significant increase of 43.8% year-on-year, and achieving investment promotion two months ahead of schedule. The funds are in place for the whole year's goals and tasks.
2. It is conducive to establishing regional brand effects
In the fiercely competitive market economy and society, not only products need brands, but also enterprises need brands. Even a city or a county also needs brands.
The brand of a product indicates the unique performance and quality of the product, while the regional brand indicates the region's industrial advantages and product characteristics.
Just as products with strong brand influence can attract more consumers, areas with strong brand influence can attract more dealerships, suppliers, investors and various talents.
In the process of forming industrial clusters, resources are the first key point to bear the brunt of. However, in fact, when resources are allocated within the industrial chain, the game of capital power becomes apparent.
First of all, there is the pressure of capital. With the further deepening of economic globalization, under the influence of capital, the competition between enterprises in the market will increasingly move towards competition and cooperation.
In the context of corporate restructuring and industry mergers and acquisitions, it has become possible for the formation of large enterprise groups and the operation of industrial clusters.
Secondly, in the segmented market environment, the homogeneity of products will become a new bottleneck for enterprise development. Under the influence of capital strength and enterprise homogeneity, it will intensify the brand's development
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Industrial clusters can become an important carrier for the growth of regional brands and corporate brands, and the improvement of regional brands and corporate brands will further promote the development of industrial clusters, forming a good interaction between the two.
After more than 20 years of development, a large number of corporate brands and product brands have emerged in China's industrial clusters. On the basis of corporate brands and product brand groups, industrial clusters have gradually upgraded and grown, eventually forming a strong Regional brands. At present, brands have become the focus of development and an important means of competition for industrial clusters.
For example, Jinjiang, as a county-level city, has formed many different industrial clusters such as textiles and clothing, sports shoes and clothing, ceramic building materials, food processing, toys and stationery, etc., and has produced Anta, Septwolves, Jinba, Jiumuwang and other dozens of "Chinese famous brands" and "China's well-known trademarks" have also won 11 national-level regional honorary titles including "China Shoe Capital". "Made in Jinjiang" has become a resounding brand name. business card.
3. Stimulate a sense of competition among enterprises
The incentive effect produced under competitive pressure forces enterprises to improve product quality or implement differentiated competition.
Improving product quality will win more customers; implementing differentiated competition will continuously emerge new products to meet customer needs.
Therefore, the improvement of product quality and the implementation of differentiated competitive strategies will enhance the competitiveness of the entire industry
Within an industrial cluster, the same product is not produced by one company, but by Produced by many companies, these companies will naturally compete with each other.
This kind of competition is face-to-face, and many similar companies even compete door-to-door or door-to-door.
This sense of competition among enterprises further promotes the development of industrial clusters and is conducive to the development of the industry.